The Lean Content Marketing Blog

How to get more return on investment from content

Lord of Curation Series: Karen Dietz

Karen Dietz, owner of Just Story It, works with executives and companies in capturing and telling their most compelling stories to increase their influence in marketing, branding, and leadership activities. She has over 25 years in business consulting, training, facilitating, and organizational narratives. Withdoctorate in Folklore, Karen has been academically educated in storytelling and over the years has been trained by some of the nation’s top performance storytellers.  She draws on her experience in Fortune 500 companies, start-ups, and non-profit organizations to provide practical experience, guidance, and tools in working with stories that can be put to work immediately.

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Lord of Curation Series: Susan Bainbridge

Susan Bainbridge has been a leader and educator for the past 40 years. She has transformed students, teachers, schools, communities, institutions and businesses. She has met the challenge of change in her own culture and in different cultures in which she has lived and worked. Her ideas and philosophy of transformational leadership go far beyond the rhetoric of simply a ‘vision’ and she can articulate the process in such a way, that other potential leaders can understand the specifics and map out their personal journey to create and sustain positive change.

Susan understands the importance of maintaining an ‘online presence’. She can be found on all major social media sites as well as on her popular curated sites. She works regularly on her Scoop.it pages and sees curation as a very important aspect of her digital presence and personal development.

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Lord of Curation Series: Anise Smith

Anise Smith is a GRADUATE of Full Sail University with a Masters Degree in Internet Marketing. I Graduated in one year with a 3.71 GPA, then created Anise Smith Marketing to provide a total solutions avenue for Clients Marketing Needs. We offer a variety of options for new and established companies to promote their brand, including,Cutting Edge QR Code Marketing, Mobile Web , Custom Facebook iFrame Applications/Fan Pages, Print Services, Unique Custom QR CODE Promotional Products and the most cutting edge Internet Marketing services. So in essence we are the one stop shop for ALL of your marketing needs. Specializing in Mixing Traditional Marketing such as Print, Web and Promotional Products with New Media Marketing Technologies such as Social Medial Marketing, Mobile Marketing and Virtual Worlds. Throw in some Search Engine Optimization, Social Media Optimization and Web Analytics, now that’s what I call a Marketing Mix.

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Lord of Curation Series: Ammar Abdulhamid

Ammar Abdulhamid is a liberal democracy activist whose anti-regime activities led to his exile from Syria on September 7, 2005. He now lives in Silver Spring, Maryland, with his supporting family: his wife Khawla, and their two children: Oula (b. 1986) and Mouhanad (b. 1990). Ammar is the founder and director of the Tharwa Foundation, a nonprofit dedicated to democracy promotion in the Greater Middle East and North Africa region.

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Scoop.it introduces the Google +1 Button

Expressing yourself, sharing your passions and using curation to build the legitimacy of your expertise are strong pillars of the Scoop.it vision. They are the foundation of this strong idea that the time of curators is coming.

Each time we work on improving the experience of our community, we always keep in mind this constant aim: to augment your visibility as a talented curator.

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Lord of Curation Series: Beth Kanter

Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits.  She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award.  Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing.

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Scoop.it introduces the Scoop.it Score

“Quality is not an act, it’s a habit.” -Aristotle said.

What makes your topic more relevant than any filter or aggregator? Your insights, your point of view, your editorial choice. In short, your personal engagement in the content you curate.

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Lord of Curation Series: Howard Rheingold

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Howard Rheingold is a critic, writer, and teacher; his specialties are on the cultural, social and political implications of modern communication media such as the Internetmobile telephony and virtual communities (a term he is credited with inventing). Check him out at http://twitter.com/hrheingold, http://www.rheingold.comhttp://www.smartmobs.com, and http://www.rheingold.com/university “Rheingold U! What it is —> is —>up to us.”

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Lord of Curation Series: Maddie Grant

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Maddie Grant, CAE is the co-author of Open Community: a little book of big ideas for associations navigating thesocial web andHumanize: How People-Centric Organizations Succeed in a Social World. Maddie is also the lead editor for SocialFishing, one of the most visited and respected blogs written for association executives, where she gets to express her viewpoint as a classic Gen-X early adopter and “shiny new toy” addict. As the chief social media strategist for SocialFish, Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results.  Find Maddie at www.socialfish.org.

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Don’t Be a Cause without a Context

Don’t Be a Cause without a Context
Context is always the key, especially for our community of curators that know that it allows instantly to give more visibility to your passion, expertise or voice.

We know that the digital environment created a very powerful context. The web has become the world’s largest pulpit.

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Lord of Curation Series – Daniel Watson

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Daniel Watson is an Experienced Director, Senior Executive, Business Owner, Management Consultant and SME Business Transformation Specialist with broad experience in a range of Australian industries and sectors.

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Lord of Curation Series: Ken Kaplan

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.

“All we have to decide is what to do with the information that is given us.”


Ken Kaplan is a family guy interested in technology, photography, video making and travel, especially between San Francisco and Italy. He is a communications strategist and multimedia journalist for @IntelFreePress, the tech news bureau inside Intel.

What is curation to you?

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Scoop.it Developper Challenge

Scoop.it, a multimedia content curation publication platform, is launching a Developer Challenge open to all software developers to create iPhone, Android, and iPad applications.

Enter the challenge for a chance to win $1,000 (first place) or an HTC Desire S phone (second place)!

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Is Curation The Future of The Social Web?

Curation event
Last Monday Scoop.it was invited by pariSoma to partake in a panel discussing: “is curation the future of the Social Web?” With Burt Herman from Storify and Chris McCann from StartupDigest, Guillaume Decugis our CEO, discussed the new social behavior that curation represents online. The debate was moderated by Ben Parr, Mashable’s editor-at-large.
The first question from Ben Parr was legitimate. ”What’s the hell is curation?”

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Explore The Scoop.it Community

Since the beginning of the Scoop.it adventure, we have envisioned our platform as a new way to share and to be heard on the web in the Age of Information Abundance. We are thrilled by the intelligent content you have collectively built.

Scoop.it does not simply contain absolute knowledge. It is a place where different viewpoints and opinions collide, where mutual expertise shapes information, where the power of collaboration gives you a picture drawn by humans.

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How to Curate Like a Rockstar

Whether you’ve been curating on Scoop.it for a while or you’re just joining us, we want to provide you with some great ways to reach everyone’s ultimate goal: to be a rockstar curator! Here are some of our best tips.

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The Right Time to Be Heard Should Be Yours.

The Right Time to Be Heard Should Be Yours.

Sometimes, you see very accurate advice on how to be sure you post “at the right time”, on social media networks. Apparently you should not talk when you want to, but when the web is ready to listen.

I don’t buy it. I think it should be the opposite: you should share when you want to, when it’s a good time for you, without worrying that nobody is going to hear you. The real time web is awesome because it keeps me in the know immediately. But it’s not the only rhythm. You cannot follow everything going on at the same time in the world, sometimes you just want to save something for later when you will have more time. Yes, later. I know it’s maybe a bad word in the State of Now.

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The end of the so-called digital life

Scoop.It was proud to be a media partner at last Saturday’s TEdxSoMa, which is hosted twice a year by pariSoma. The topic of this edition was “Community 2.0”

As with most innovation, it can be used for good and bad: finding the right direction is  the responsibility of human beings, not of your laptop.

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Good to hear you everywhere!

On May 4th, we launched a new version to make Scoop.it frictionless for our users who had a blog or Facebook page and allow them to be heard everywhere.

Today, one month later, we’re thrilled by the great examples coming from our users and felt about sharing them with you.

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TEDxSF on Scoop.it: Maximum Visibility

This weekendʼs TEDxSF “Alive! Maximum Living as a Human” was everything you expect from a TEDx: inspiring, surprising, moving. Scoop.it was proud to be there at the Yerba Buena Center For The Arts as a media partner. I have to confess I was very proud to see and feel how useful our platform was to spread the word before the event, to capture the atmosphere during it and keep the conversation engaged after. The TEDxSF team was a great partner as they really wanted to explore and leverage as much as possible Scoop.it especially with our latest release “Scoop.it everywhere”.

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Blogging Strategies Summit San Francisco-June 14-16 2011

When the word “blog” arrived in our vocabulary in the late 90’s, it was a new way of communicating using a new disruptive medium, the Internet. 10 years later, blogging is reinventing itself. It probably comes as no surprise that we believe here at Scoop.it that curation is playing a huge part in the evolution […]

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Get featured on Scoop.it!

Hey Scoop.it users! Want to try and get featured on Scoop.it, but don’t know how? Featured topics are picked up by our team and it’s a tough choice as there are now lots of awesome topics you guys publish. But here are the main guidelines you should follow to increase your chances to be highlighted! 1. Your topic […]

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Scoop.it: be heard everywhere!

Today is a great day for us: during the last weeks, the entire team worked hard to release this new version of Scoop.it we just launched today!

Let’s be frictionless!

In just a few months, Scoop.it has known great success as a stand-alone platform by making curation a simple and new form of expression on the Web. So much so that the feedback we had from some of our most advanced users was that Scoop.it became a very central part of their social media experience.

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TNW Conference: The Human Conference

Guillaume and I, explaining to Robert Scoble why the new Scoop.It coming next week is AWESOME ;)

Amsterdam seems to be the ideal place for a conference at a human size. That’s really what hits me the most during this three days at TNW Conference: Everything was done to make the attendees, speakers and organizers meet, talk, interact and inspire each other. Sometimes, you just have the feeling the stage could be […]

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Facebook Won't Rule The World After All

Tech needs villains.

We had Microsoft for a while, Google for another. These days, it’s Facebook. According to some, Zuckerberg is not only after exposing publicly our most private data but he’s also into privatizing the Web to make it a part of Facebook: replacing Web sites by Facebook pages, email by Facebook messages, and so on. Some are worried. It’s true that Facebook’s growth is impressive. And more importantly its usage is massive. Even financials are amazing, with revenue well above a billion dollars from advertising and virtual goods, while social commerce could still bring huge additional opportunities.
Yet, I don’t think Facebook has it all. I know it’s massive but because of that we tend to overlook where it fails.

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Event Organizers, Scoop.it is for you

We love to discover and share new ways Scoop.it is being used by our great beta users. We’ve had a couple of major events using Scoop.it this week and we thought it was worth sharing.

Scoop.it was used by the ReedMidem, the organizer of Connected Creativity at MIPTV, a new global forum uniting the world’s dominant market forces and leading innovators in entertainment, mobile media and technology at Cannes.

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