The Lean Content Marketing Blog

How to get more return on investment from content

Is Curation The Future of The Social Web?

Curation event
Last Monday Scoop.it was invited by pariSoma to partake in a panel discussing: “is curation the future of the Social Web?” With Burt Herman from Storify and Chris McCann from StartupDigest, Guillaume Decugis our CEO, discussed the new social behavior that curation represents online. The debate was moderated by Ben Parr, Mashable’s editor-at-large.
The first question from Ben Parr was legitimate. ”What’s the hell is curation?”

Read More

Explore The Scoop.it Community

Since the beginning of the Scoop.it adventure, we have envisioned our platform as a new way to share and to be heard on the web in the Age of Information Abundance. We are thrilled by the intelligent content you have collectively built.

Scoop.it does not simply contain absolute knowledge. It is a place where different viewpoints and opinions collide, where mutual expertise shapes information, where the power of collaboration gives you a picture drawn by humans.

Read More

How to Curate Like a Rockstar

Whether you’ve been curating on Scoop.it for a while or you’re just joining us, we want to provide you with some great ways to reach everyone’s ultimate goal: to be a rockstar curator! Here are some of our best tips.

Read More

The Right Time to Be Heard Should Be Yours.

The Right Time to Be Heard Should Be Yours.

Sometimes, you see very accurate advice on how to be sure you post “at the right time”, on social media networks. Apparently you should not talk when you want to, but when the web is ready to listen.

I don’t buy it. I think it should be the opposite: you should share when you want to, when it’s a good time for you, without worrying that nobody is going to hear you. The real time web is awesome because it keeps me in the know immediately. But it’s not the only rhythm. You cannot follow everything going on at the same time in the world, sometimes you just want to save something for later when you will have more time. Yes, later. I know it’s maybe a bad word in the State of Now.

Read More

The end of the so-called digital life

Scoop.It was proud to be a media partner at last Saturday’s TEdxSoMa, which is hosted twice a year by pariSoma. The topic of this edition was “Community 2.0”

As with most innovation, it can be used for good and bad: finding the right direction is  the responsibility of human beings, not of your laptop.

Read More

Good to hear you everywhere!

On May 4th, we launched a new version to make Scoop.it frictionless for our users who had a blog or Facebook page and allow them to be heard everywhere.

Today, one month later, we’re thrilled by the great examples coming from our users and felt about sharing them with you.

Read More

TEDxSF on Scoop.it: Maximum Visibility

This weekendʼs TEDxSF “Alive! Maximum Living as a Human” was everything you expect from a TEDx: inspiring, surprising, moving. Scoop.it was proud to be there at the Yerba Buena Center For The Arts as a media partner. I have to confess I was very proud to see and feel how useful our platform was to spread the word before the event, to capture the atmosphere during it and keep the conversation engaged after. The TEDxSF team was a great partner as they really wanted to explore and leverage as much as possible Scoop.it especially with our latest release “Scoop.it everywhere”.

Read More


Blogging Strategies Summit San Francisco-June 14-16 2011

When the word “blog” arrived in our vocabulary in the late 90’s, it was a new way of communicating using a new disruptive medium, the Internet. 10 years later, blogging is reinventing itself. It probably comes as no surprise that we believe here at Scoop.it that curation is playing a huge part in the evolution […]

Read More

Get featured on Scoop.it!

Hey Scoop.it users! Want to try and get featured on Scoop.it, but don’t know how? Featured topics are picked up by our team and it’s a tough choice as there are now lots of awesome topics you guys publish. But here are the main guidelines you should follow to increase your chances to be highlighted! 1. Your topic […]

Read More


Scoop.it: be heard everywhere!

Today is a great day for us: during the last weeks, the entire team worked hard to release this new version of Scoop.it we just launched today!

Let’s be frictionless!

In just a few months, Scoop.it has known great success as a stand-alone platform by making curation a simple and new form of expression on the Web. So much so that the feedback we had from some of our most advanced users was that Scoop.it became a very central part of their social media experience.

Read More

TNW Conference: The Human Conference

Guillaume and I, explaining to Robert Scoble why the new Scoop.It coming next week is AWESOME ;)

Amsterdam seems to be the ideal place for a conference at a human size. That’s really what hits me the most during this three days at TNW Conference: Everything was done to make the attendees, speakers and organizers meet, talk, interact and inspire each other. Sometimes, you just have the feeling the stage could be […]

Read More

Facebook Won't Rule The World After All

Tech needs villains.

We had Microsoft for a while, Google for another. These days, it’s Facebook. According to some, Zuckerberg is not only after exposing publicly our most private data but he’s also into privatizing the Web to make it a part of Facebook: replacing Web sites by Facebook pages, email by Facebook messages, and so on. Some are worried. It’s true that Facebook’s growth is impressive. And more importantly its usage is massive. Even financials are amazing, with revenue well above a billion dollars from advertising and virtual goods, while social commerce could still bring huge additional opportunities.
Yet, I don’t think Facebook has it all. I know it’s massive but because of that we tend to overlook where it fails.

Read More

Event Organizers, Scoop.it is for you

We love to discover and share new ways Scoop.it is being used by our great beta users. We’ve had a couple of major events using Scoop.it this week and we thought it was worth sharing.

Scoop.it was used by the ReedMidem, the organizer of Connected Creativity at MIPTV, a new global forum uniting the world’s dominant market forces and leading innovators in entertainment, mobile media and technology at Cannes.

Read More

Curation and Education

We know that many institutions are having to rethink themselves in this Internet enabled world. Government 2.0 is already a notion that officials are trying to fully grasp and explore, even if the dilemma between the open dialogue that the web implements and the nature of a state’s responsibilities make a balance hard to find.

Read More


SXSWi: Making sense of all the noise

sxsw-logo12

Why does SXSW matter? Because it’s SXSW! It gets people excited, fills teams and startups full of hope and focus for a few weeks, or months, and they all then bring this energy to Austin. This naive “I will be the change maker of the year” will suddenly meet the more cynical old players, who feel at home at the festival, who know which streets you should take between two parties to meet the “right people” before hitting the “right places” to be identified as the “right projects”. You start in this endless chase, or at least I did at the beginning.

Read More

You’ve asked for it! We did it…

Ever since we launched Scoop.it we’ve been amazed by the quality of the feedback you gave us. It feels great to have such an engaged community of motivated users willing to share their views on how the product should evolve.

To show how precious your ideas are for us, here is a quick retrospective of what we did during the last two months following your feedback and suggestions.

Read More





Meet the Scoop.it Team!

The past 2 months since Scoop.it went live have been so hectic and exciting that we haven’t had a chance to introduce the team that works behind the scene. Delivering one release per week on average and dealing with the great feedback we received from the fast-growing Scoop.it community has taken 200% of our attention.

We won’t take any break so keep up sending it to us! We love feedback!

But as we expand the team today with Axelle joining us in San Francisco, we felt it was high time you got to know a bit about us.

Read More

Content Farm’s screwed-up business models, the Human Web and the end of the SEO domination?

This post has been written by Guillaume Decugis, Scoop.it’s CEO, and has been published on Business Insider

A little more than a year ago, Wired Magazine published a story on Demand Media describing in details how what’s now being called Content Farms worked. It looked brilliant. No more articles produced in the vague by journalists with no idea of who would be interested in reading them. Demand Media had it all figured out: analyze Google and you’ll not only know what people are interested in reading about, but also in what companies are interested in advertising about.

But Demand Media and Content Farms didn’t stop here. They’ve pushed further the industrial rationalization of the media business: now that you know what content to produce, get it done fast and cheap by starving freelancers. And recruit SEO Top Guns to make sure your sites rank first in Google. No need for quality content produced by well-paid journalists: if you know how to perform search engine optimization, your low quality, rapidly-produced video or “article” will top Google’s results and dwarf playing-by-the-book regular media’s traffic.

If you pushed the model further, it was like imagining the future of media being a content factory (Demand Media and the likes), distributed by a search algorithm (Google Search) and monetized by an advertising factory (Google AdSense).

The Matrix.

And it might actually happen…

What’s interesting to me is that it might not. For a number of reasons and trends we start to see emerge.

Read More

Curation is a hot trend… and Scoop.it is part of it.

We’ve been in private beta since a little more than 2 months now, and we’re happy to have been covered by several blogs. It seems the “curation topic” is getting hotter and hotter, and we’re definitely part of it.

We want to thank all the bloggers who have written about us, and of course, all our first users for the huge amount of feedback they’ve sent us. We’ve already shared the video we had about us, but here is a longer list of blogposts:

Articles about Scoop.it in English

Articles about Curation where Scoop.it has been spotted

Read More

The Bookmarklet button

There’s a button in Scoop it that you cannot miss: the Bookmarklet.

The principle is easy: while you are browning the web, if you stumble on a very interesting link (it can be a video, a song, an article, a picture, or whatever), you can share it directly on your Topic on scoop it!

Read More

Interviews about Scoop.it during #Leweb conference

The Scoop.it team attended the leading tech european event last week, Leweb. As we’re in private beta, our objective was to get as much feedback as possible and meet key people from the tech industry. Goal 100% achieved, and even more as we got “as a bonus” a few interviews. Each time it’s Guillaume Decugis who speaks, the CEO of Goojet, the company behind Scoop.it

The first one for Capecalm, a Web-TV about startups, entrepreneurship and innovation.

And then, a few others with French medias:

France Télévisions thanks to Jacques Froissant

France Televisions again

The day before Leweb, we had the visit of Frenchweb for an interview

Read More

Scoop.it as a collaborative tool

YES Scoop.it is topic-centric, but BUT we can’t forget that it’s first of all a social media.

The main difference with the others social media is essential: Scoop.it lets users follow topics, not people. Scoop.it brings you content on topics you’ve decided to follow, shared by other people on these topics. People we meet are users who are willing to discuss about the same subjects. What gather people together are their passions! We don’t always share our passions with our friends: especially if they are unusual. Your interest about the Chinese culture may not be shared with your best friend!

Read More

New design and some other surprises!

Following your feedbacks, we’re glad to announce some new features on Scoop.it Beta.

  • New design: we want your topics to look great so we’ve improved their looks with a magazine/media-like design. Tell us whether you like them!
  • Background customization is now available! You can now choose a color or an image that represents your topic like no other one! Don’t hesitate to give us your feedback about it: feedback@scoop.it!
Read More