Did you miss #ScoopitChat for Non Profits Featuring J.D. Lasica yesterday? We summed it up so that no one misses out on the great insights and advice that came out during this exciting hour!
Some key takeaways from the chat include:
-The importance of curation in your quest to organize all of the information on the web and lift signal out of noise.
-The practicality of curation to build thought leadership, become an authority, and give your point of view on topics without starting from scratch.
-Curation is more than showing off; it’s about adding value to shared content and allowing non-celebs to become stars in their fields.
-There are tons of great curation tools out there: Scoop.it, Instagram, Deligious, Storify, Zeega, Google+, and Pinterest.
-Curation helps generate content, add a layer of value to that content, drive traffic to your website, establish you and/or your brand as an authority.
Our team at Scoop.it is hard at work and you may have noticed many exciting integrations that we’ve launched over the past month from SlideShare to BufferApp to LinkedIn Groups.
Yesterday, we announced our Apps & Extras to help you navigate through all of these great additions, which we hope helps make the Scoop.it experience even better for you.
Ayantek, a full-service digital marketing firm offering innovative web, mobile, search, and social media solutions to some of New England’s largest companies, has a vision that probably sounds pretty familiar to most marketing agencies. According to Marketing Programs Manager Barry Clifford, Ayantek’s main business goal is “to validate [their] belief that by providing excellent value and customer service to clients, a small business can grow into a viable, sustainable enterprise, and can supply a quality lifestyle to its employees without compromising on its core values.”
Ayantek’s global consultants are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for their clients. They help their customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.
Seeing their success in these areas, Ayantek continuously wants to expand their client base and spread their services across multiple Fortune 500 companies in the technology, healthcare, manufacturing, and financial sectors.Read More
Glenn Street isn’t your average guy. His claim to fame is being the very first mascot in the National Hockey League, as well as one of the first mascots in professional sports. After his debut, Glenn began receiving calls from the opposing teams asking where they could get one of those costumes! He and his small team startedsimply sewing and building the costumes for the random customers who were calling.
After a while, the calls started flooding in, and it became too much. That’s when Street Characters was founded. Today, Street Characters is best known for creating sports characters (mascots). Their clients over the years have included about half of the teams in the National Hockey League, National Football League, and Major League Baseball.
This might not sound like a company who needs much social media or content marketing, but we all know that a company like that hardly exists anymore these days.Read More
1. Why does Content Curation matter for marketers?
2. 7 Best practices for Content Curation
3. And great examples of NPO’s effectively using Content Curation.
Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.Read More
According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them actually have a content strategy in place.
It’s hard to say that a day goes by for marketers without hearing, talking, or reading about some type of content marketing strategy. This is clearly demonstrated by the 73% of respondents who believe that brands are becoming publishers. Why is it, then, that only 38% of companies currently have a defined content marketing strategy and only 55-58% say that they are planning one?
After seeing these numbers, I thought of a few reasons why companies wouldn’t have a content marketing strategy, and why those reasons are not acceptable excuses.Read More
Humanrithm: why data without people is not enough – and how algorithms lost the Content Curation battle
These are the slides of my talk at DataWeek 2012.
This is what is it was about: “We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It’s time we all thought of this not as social vs algorithm but as Humanrithm.“
And I also took the example of Content Curation as a case study.
See on www.slideshare.netRead More
I’ve read recent news on how LinkedIn has become seriously interested in content launching new features that encourage their users to rate each other on skills and expertise as well as engage with business visionaries.
Here at Scoop.it, we’ve known that content plays a significant role in developing thought leadership and brand equity. Today, we launched a new feature where you can share your scoops directly to a LinkedIn Group. Imagine that? You can strengthen your professional network by sharing ideas that matter to a community that cares for such insight and knowledge.Read More
Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90’s before starting her own consulting practice.
They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.
See on www.youtube.comRead More
Lauren Moss curates topics that tend to be a reflection of her interests and areas of research/study. As an architect and LEED AP with experience in green building and urbanism, ‘Sustainable Architecture’ and ‘Green Streets’ are topics that relate directly to her professional and personal interests, and they both highlight case studies, current events, and related news articles.
An interest in design, particularly information design and visualization, stems from her experience with the technical process of architecture and how drawings convey data in an effective and meaningful manner. That said, she finds it intriguing to explore how these concepts extend beyond the architectural realm into other areas, including education and communication, and so the topics ‘Visual Data’ and ‘Green Infographics’ reflect those interests.
“When executed thoughtfully and with intention, content curation will help to establish oneself as aknowledgeable resource who adds value to a topic or community, which will extend one’s reach beyond asingle website or platform, and for the best reasons- because others want to read what you share and will, as a result, share your finds and expertise with their own communities.”
Have you ever felt frustrated by the fact you never seem to know what happens to your content on social media? We share, we tweet and then… not much. Content is short lived and real-time is sometimes too fast: we don’t know who saw it, who reacted to it, who was influenced by it.
That’s been one of our frustration and we’re very happy to frequently hear that Scoop.it is a way to slow down real-time and give great content a longer chance to be discovered. Through the Scoop.it curation layer, not only can your readers see the related content you curated on that same topic but they can also discover it through search, something that doesn’t happen with social content.
So today, we’re happy to take a step further in making you see what happened to your curated content. With the release we’ve launched earlier today, we’ve unified all reactions to a Scoop in a unique thread. Everyone who directly or indirectly – through multiple rescoops – reacted to your great scoop will be on that thread and you’ll see them appear below your post (by expanding the thread if needed).
“Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.
She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.”
Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com
“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.
Some will argue that Google is not that bad but the point isn’t there.Read More
Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com’s Dreamforce X.
“For a business to not embrace social media…you’ve clearly got your head in the sand.”Read More
Over a month ago, I was curating on Scoop.it and manually setting the post scheduler. I thought…wouldn’t it be great to have a BufferApp integration with my Scoop.it account? With a feature like this, I could curate and forget about it in that Donnie Brasco way.
“I’m always reaching out to the Scoop.it community, doing some searches, looking at people who scoop my stuff and discovering their topics. That has led me to educational topics, led me to discover new users, and more. I like sharing things from other people. The power of Scoop.it for me is having all the different ways that I can share that content and keep track of it and put it out there for other people.”Read More
Curation & Creation synergies: SlideShare's Co-founder Jon Boutelle on the integration with Scoop.it
Scoop.it’s Arabella Santiago sits down with CTO and Co-founder of SlideShare, Jon Boutelle, to talk about the new Scoop.it/SlideShare integration. This is news that content marketers can’t miss!Read More
I’ve been asked to answer this question on Quora and so even though it’s been already documented in a number of posts or SlideShare presentations (I mention a couple at the end of my answer by Corinne Weisgerber and Beth Kanter), I felt I should give the perspective we have from observing a number of […]Read More
Curate SlideShare Content with Scoop.it!
Presentations work great for Curators but Curators are also great for Presentations. Whether you’re using SlideShare to upload your presentations or using Scoop.it to curate your favorite topic, learn how the new Scoop.it / SlideShare integration can help you better leverage your publishing activity.Read More
In this series, we spotlight standout Scoop.it curators. Those whose passion ignite others’ interests. Find out here about who has inspired us. Learn their secrets to sharing ideas that matter to a community hungry for great content. Hear their story. Get inspired.
Check out the Scoop.it Spotlight today to begin learning about the stories of these great people.
Digital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content Curation. This data is supported by other similar observations that show Content Marketers are now clearly identifying Content Curation as […]Read More
We were thriled this morning to learn we made it to the #1 spot of SocialBrite.org’s JD Lasica list of top tools for Content Curation. If you don’t know JD’s work yet, we encourage you to check it out as he’s one of the most respected experts on Social Media.
“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“
“Blogging is still important, but Scoop.it should be the hub of your social activities.” writes Marty Smith in this very complete review of Scoop.it. Marty’s feedback is very interesting as you can take it as an experiment: – What is the long-term effect of running social media from Scoop,it? – How should you position this […]Read More
Last week, we introduced the new visual dashboard which was a big change for Scoop.it. We’ve already seen positive impact in our analytics but, more importantly, we’re very excited and pleased by your reactions. We also heard you as you said you missed the old community leader board and the ability to see your daily stats broken down per topic: removing these two features was a mistake but we’re happy to announce that it’s fixed as of today!
“Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like.” Jonathan Stray gives interesting ideas on niemanlab.org on how to avoid the filter bubble, among which curation. “Editors still command attention” he reminds us. And he adds: “Editors could become curators, cultivating the […]Read More
Curation starts with inspiration.
Today Scoop.it introduces its New Visual Dashboard, centered on your Interest Graph and connecting you with other great curators by topics.
– Focus given to your followed topics
– Dynamic & instant view to the newest curated posts on what matters to you
– Search for the best curators on your interests
– More visibility for your great curation
As Therese Torris explains on this blog post: “there is more smart content online than anybody could ever read“. So that’s why she decided to embrace curation rather than contributing to the “ongoing content inflation“.
The analogy of Curation shaping up a Global Brain is one we’ve used before: great to see it make progress and be defended! Interesting article by Eliot van Buskirk on evolved.fm.