Back 6 months ago, François Amigorena, CEO of Software Publisher IS Decisions was wondering how to make its business more visible on the Web. He had great products with a proven track record (3,000 customers in 100+ countries) but he also knew that winning purchasing decisions of IT Professionals is a tough job.
How could he get top of mind awareness from IT Pro’s?
He was convinced that a good content strategy was the solution. By become the source for stories they care about, he could win them, be recognized and remembered. Yet, he couldn’t spend too much time and resources doing so. Luckily, he discovered Scoop.it and started several online magazines using the Business version some months ago.
Here is the success story :
Scoop.it provides us with a new and unique way to reach out to our target customers. Publishing value-added content in an attractive layout is a great way to keep them connected with our brand and to generate leads.