The Lean Content Marketing Blog

How to get more return on investment from content

Blogging Strategies Summit San Francisco-June 14-16 2011

When the word “blog” arrived in our vocabulary in the late 90’s, it was a new way of communicating using a new disruptive medium, the Internet. 10 years later, blogging is reinventing itself. It probably comes as no surprise that we believe here at Scoop.it that curation is playing a huge part in the evolution […]

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Get featured on Scoop.it!

Hey Scoop.it users! Want to try and get featured on Scoop.it, but don’t know how? Featured topics are picked up by our team and it’s a tough choice as there are now lots of awesome topics you guys publish. But here are the main guidelines you should follow to increase your chances to be highlighted! 1. Your topic […]

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Scoop.it: be heard everywhere!

Today is a great day for us: during the last weeks, the entire team worked hard to release this new version of Scoop.it we just launched today!

Let’s be frictionless!

In just a few months, Scoop.it has known great success as a stand-alone platform by making curation a simple and new form of expression on the Web. So much so that the feedback we had from some of our most advanced users was that Scoop.it became a very central part of their social media experience.

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TNW Conference: The Human Conference

Amsterdam seems to be the ideal place for a conference at a human size. That’s really what hits me the most during this three days at TNW Conference: Everything was done to make the attendees, speakers and organizers meet, talk, interact and inspire each other. Sometimes, you just have the feeling the stage could be […]

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Facebook Won't Rule The World After All

Tech needs villains.

We had Microsoft for a while, Google for another. These days, it’s Facebook. According to some, Zuckerberg is not only after exposing publicly our most private data but he’s also into privatizing the Web to make it a part of Facebook: replacing Web sites by Facebook pages, email by Facebook messages, and so on. Some are worried. It’s true that Facebook’s growth is impressive. And more importantly its usage is massive. Even financials are amazing, with revenue well above a billion dollars from advertising and virtual goods, while social commerce could still bring huge additional opportunities.
Yet, I don’t think Facebook has it all. I know it’s massive but because of that we tend to overlook where it fails.

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Event Organizers, Scoop.it is for you

We love to discover and share new ways Scoop.it is being used by our great beta users. We’ve had a couple of major events using Scoop.it this week and we thought it was worth sharing.

Scoop.it was used by the ReedMidem, the organizer of Connected Creativity at MIPTV, a new global forum uniting the world’s dominant market forces and leading innovators in entertainment, mobile media and technology at Cannes.

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Curation and Education

We know that many institutions are having to rethink themselves in this Internet enabled world. Government 2.0 is already a notion that officials are trying to fully grasp and explore, even if the dilemma between the open dialogue that the web implements and the nature of a state’s responsibilities make a balance hard to find.

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SXSWi: Making sense of all the noise

Why does SXSW matter? Because it’s SXSW! It gets people excited, fills teams and startups full of hope and focus for a few weeks, or months, and they all then bring this energy to Austin. This naive “I will be the change maker of the year” will suddenly meet the more cynical old players, who feel at home at the festival, who know which streets you should take between two parties to meet the “right people” before hitting the “right places” to be identified as the “right projects”. You start in this endless chase, or at least I did at the beginning.

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You’ve asked for it! We did it…

Ever since we launched Scoop.it we’ve been amazed by the quality of the feedback you gave us. It feels great to have such an engaged community of motivated users willing to share their views on how the product should evolve.

To show how precious your ideas are for us, here is a quick retrospective of what we did during the last two months following your feedback and suggestions.

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Meet the Scoop.it Team!

The past 2 months since Scoop.it went live have been so hectic and exciting that we haven’t had a chance to introduce the team that works behind the scene. Delivering one release per week on average and dealing with the great feedback we received from the fast-growing Scoop.it community has taken 200% of our attention.

We won’t take any break so keep up sending it to us! We love feedback!

But as we expand the team today with Axelle joining us in San Francisco, we felt it was high time you got to know a bit about us.

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Content Farm’s screwed-up business models, the Human Web and the end of the SEO domination?

This post has been written by Guillaume Decugis, Scoop.it’s CEO, and has been published on Business Insider

A little more than a year ago, Wired Magazine published a story on Demand Media describing in details how what’s now being called Content Farms worked. It looked brilliant. No more articles produced in the vague by journalists with no idea of who would be interested in reading them. Demand Media had it all figured out: analyze Google and you’ll not only know what people are interested in reading about, but also in what companies are interested in advertising about.

But Demand Media and Content Farms didn’t stop here. They’ve pushed further the industrial rationalization of the media business: now that you know what content to produce, get it done fast and cheap by starving freelancers. And recruit SEO Top Guns to make sure your sites rank first in Google. No need for quality content produced by well-paid journalists: if you know how to perform search engine optimization, your low quality, rapidly-produced video or “article” will top Google’s results and dwarf playing-by-the-book regular media’s traffic.

If you pushed the model further, it was like imagining the future of media being a content factory (Demand Media and the likes), distributed by a search algorithm (Google Search) and monetized by an advertising factory (Google AdSense).

The Matrix.

And it might actually happen…

What’s interesting to me is that it might not. For a number of reasons and trends we start to see emerge.

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Curation is a hot trend… and Scoop.it is part of it.

We’ve been in private beta since a little more than 2 months now, and we’re happy to have been covered by several blogs. It seems the “curation topic” is getting hotter and hotter, and we’re definitely part of it.

We want to thank all the bloggers who have written about us, and of course, all our first users for the huge amount of feedback they’ve sent us. We’ve already shared the video we had about us, but here is a longer list of blogposts:

Articles about Scoop.it in English

Articles about Curation where Scoop.it has been spotted

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The Bookmarklet button

There’s a button in Scoop it that you cannot miss: the Bookmarklet.

The principle is easy: while you are browning the web, if you stumble on a very interesting link (it can be a video, a song, an article, a picture, or whatever), you can share it directly on your Topic on scoop it!

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Interviews about Scoop.it during #Leweb conference

The Scoop.it team attended the leading tech european event last week, Leweb. As we’re in private beta, our objective was to get as much feedback as possible and meet key people from the tech industry. Goal 100% achieved, and even more as we got “as a bonus” a few interviews. Each time it’s Guillaume Decugis who speaks, the CEO of Goojet, the company behind Scoop.it

The first one for Capecalm, a Web-TV about startups, entrepreneurship and innovation.

And then, a few others with French medias:

France Télévisions thanks to Jacques Froissant

France Televisions again

The day before Leweb, we had the visit of Frenchweb for an interview

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Scoop.it as a collaborative tool

YES Scoop.it is topic-centric, but BUT we can’t forget that it’s first of all a social media.

The main difference with the others social media is essential: Scoop.it lets users follow topics, not people. Scoop.it brings you content on topics you’ve decided to follow, shared by other people on these topics. People we meet are users who are willing to discuss about the same subjects. What gather people together are their passions! We don’t always share our passions with our friends: especially if they are unusual. Your interest about the Chinese culture may not be shared with your best friend!

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New design and some other surprises!

Following your feedbacks, we’re glad to announce some new features on Scoop.it Beta.

  • New design: we want your topics to look great so we’ve improved their looks with a magazine/media-like design. Tell us whether you like them!
  • Background customization is now available! You can now choose a color or an image that represents your topic like no other one! Don’t hesitate to give us your feedback about it: feedback@scoop.it!
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Who’s the boss?!

From the very beginning of the creation of a topic, the user is deciding everything: your topic is your baby!

  • First, when you create your own topic, you set up content sources related to it. These sources could be Twitter, Flickr, Youtube, Digg, Google… But be selective: you won’t make your life easier by piling up dozens of so-so sources!
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Why this could be the moment for the curators

Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would be come a hot topic or even a “billion dollar opportunity“.

What’s this all about ?

A definition I like for web curation is Rohit Bhargava’s : A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.

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New! Connection with Twitter and other new features

For a couple of weeks, Scoop.it started its private beta and try to better its users’ experience by releasing regularly new versions to add new features coming from the valuable feedback of the first users. Today, we’re glad to announce some nice new features:

1. Twitter connection to Scoop.it is now live to share easily new posts on Twitter

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Need a topic? Here’s some inspiration!


If somebody asks you the question, « what’s your favorite topic? » you’ll have no problem to tell him your #1 topic. But when you’ll start your Scoop.it it topic, maybe you’ll have more difficulties to find an original one, with a bit of eccentricity…

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You’ve always dreamt to have your own blog but…

Who has never been a bit envious of these bloggers: they always have something to say, they have inspiration every day, they have an idea about everything…

But the truth is: most people don’t have time for that, it’s complex… and we don’t have a fantastic subject in mind from Monday to Tuesday.

Why is a topic with Scoop.it different to a blog?

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