Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a Continue reading
Raise your hand if you have ever sat in a lecture hall. Keep it raised if you have ever felt alone in the lecture hall. If you have ever felt alone while studying for that big exam. Or if you’ve ever missed a class, needed lecture notes, but knew no one in that class. Keep it raised, if by the end of the semester, of the 500 people in that class, you only met 1 or 2 of them, and by ‘met’, I mean gave them a formal head-nod or stared at the back of their head for 16 weeks. Keep it raised if you have ever bombed a test, but you feel like you studied a lot. (You really didn’t have to raise your hand, but if you did, props).
Yes, we’ve all been through these pain points. You probably wouldn’t even be reading this post if you didn’t passionately agree with me that these problems need fixing. They need fixing so badly that, if they don’t get it, they can put a damper on your college experience.
A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so. Continue reading
During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these marketers had taken the proverbial leap.
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation. So just as Google introduced Google Authorship as a way for publishers to be more visible in search results and benefit from a natural SEO method, we felt it was also important to add Google+ to the platform. So from now on, you will be able to link your Google+ profile to Scoop.it and not only be recognized in search results for your curated content but derive higher traffic from Google Search through the improved visibility authored results enjoy.” Continue reading
Ahh, December. The best time of year for bloggers. The one month at the end of every year where we take the time to look back over the last 11 and – you guessed it – make lots of lists. Lists of fails and lists of wins, lists of bests and lists of worsts.
As Buzzfeed has certainly proven, everyone loves a list. Lists are easy to write, easy to read, and extremely shareable (hello, #leancontent!). But, what makes a list even more exciting is objectivity. I’m sure my list of the best albums of 2013 would be extremely different than my dad’s. There’s one thing that doesn’t lie, though, and that’s numbers. That’s why I decided to make an end of the year list based on your opinions, rather than my own. Take a look back, re-enjoy the 6 top posts from the Scoop.it blog from this year, re-share them, and if you happen to be inspired, start writing your very own post for us for 2014!
The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How to do you monitor articles that mention your brand? How do you make sure your teams get the information they need to make decisions and to learn?
It takes four legs for a service to run well and fast:
– a tangible value proposition
– an efficient and pleasant user experience (UX)
– a responsive and competent customer support
– a reliable quality of service (QoS)
Scoop.it helps people and businesses shine on the web by sharing content that matters. We are working hard to constantly refine your user experience, and to do so, we regularly conduct performance measurement, and listen to your invaluable feedback. We encourage our support team to create a close relationship with you as we value your continued support and engagement with our team and the product. (for more details, please #AskAlly).
But despite relentless efforts, March has been a very bad month with our QoS – meaning that we failed you on our product’s performance and service. Please accept our sincere apologizes on behalf of Guillaume, myself and the entire Scoop.it team. I’d like to also share some information about what exactly happened; and, most importantly, I want to reassure you: the problems are now fixed. We are up and running with lots of spare power, and it’s full steam ahead!
On Friday, we all learned the devastating news of Twitter leaving LinkedIn and no longer allowing its users to send their tweets directly to the professional networking site. As every professional who feeds their LinkedIn directly from their Twitter account received the email stating that “tweets will no longer be shared on LinkedIn,” frustration and confusion began to take over.