Social Media is easy. But only in theory.
When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother. While blogging and social networks have now been around for years, the truth is that for a lot of people, using Social Media in a professional way is still anything but a no-brainer; whether your job consists of running a business, pitching new customers, fundraising for a cause, educating students or coaching clients, it usually takes a good 100% of your time, so how can you “do Social Media” on top of that?
The key to solve this includes working on smarter workflows. At Scoop.it, for instance, we realized that having a suggestion engine combined with a bookmarklet for 1-click publishing greatly helped our users. And by adding features like the connections to the social networks they wanted or the ability to rescoop one another’s content, we have taken – and continue to take – steps towards making the whole Social Media Publishing workflow much simpler.
HootSuite is another company that has worked extensively on this workflow problem. By combining monitoring and cross-posting, they’ve built one of the most popular Social Media platforms to date with millions of professional users.
We’re therefore thrilled to be partnering with HootSuite today and to introduce the Scoop.it App for HootSuite. From now on, HootSuite users can combine the powerful stream layout that enables them to monitor various sources of content at once with Scoop.it’s easy content curation capabilities. This means more relevant content but also more visibility for this content when it’s published to your Scoop.it pages, whose topic-centric nature drives on average 3 clicks per visitor and greater discovery from Social and Search. Scoopiteers who already leverage topic-centric content curation to develop their visibility online can now diversify their sources of content by using HootSuite to monitor various content streams, including the topics they follow on Scoop.it or some specific Scoop.it searches to closely monitor their interests.
To install the Scoop.it App for HootSuite, login to HootSuite and visit the App Directory. Or visit this link directly once logged into HootSuite.
As you install the Scoop.it App, you can choose either one or both types of streams: your followed topics and/or a Scoop.it search. This means that you can now leverage Scoop.it’s topic-centric model to narrow down content on specific keywords and benefit from all the great work of the Scoop.it curators to identify the most relevant content you need.
You can add as many streams as you want by simply clicking the Add Stream button and going to Apps:
You’ll quickly build a customized version of your dashboard that helps you monitor at a glance all the streams you need:
But that’s not all!
From any of these streams (Scoop.it, Twitter or Facebook), you can now easily curate content to your Scoop.it topics and benefit from the additional visibility and engagement they will drive.
- Scoop links within tweets:
- Rescoop from your followed topics or your Scoop.it searches:
Give thanks, share directly to your HootSuite connected networks: it’s all there in one place.
Enjoy!