The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Content curation for communication teams: your guide for external audiences

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.

But those aren’t the only roles that can benefit from content curation.

If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation.

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4 Types of Content You Should Publish and Promote in 2020

In 2020, there’s no longer any debate about the value of social media marketing. The only question is whether you’re going to be able to unlock that potential.

Effective social media marketing isn’t just about increasing your following on various platforms; it’s about attracting relevant audience members and getting them hooked on your content, as well as nurturing existing leads and customers for purchase readiness and improved lifetime customer value.

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How to Build an Impactful Newsletter For Your Executives and Decision Makers

Think about this paradox:

C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make.

At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their attention is needed in dozens of interactions daily. First Round Review reported that 70% of a typical CEO’s schedule is sub-optimal—usually spent in meetings and emails.

If you’re in charge of your company’s marketing and/or communication, it means your messages may not be reaching your executives. They’re the essential decision makers, so the delay on their end makes you miss your deadlines.

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Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade.

Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited.

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Building Brand Into Every Step of the Content Development Process

Content marketing plays different roles at different stages in the customer journey, but there’s one role it needs to play at every stage in that journey—supporting your brand. At first glance, supporting your brand can sound like a frivolous pursuit. However, when you consider that 82% of customers always buy from a brand they’re emotionally connected to and 70% spend twice as much on those brands they connect with than those they don’t, a strong brand can make a big difference to your bottom line.

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How to use content to increase employee engagement, retention, and happiness

The growth of each company depends on two essential groups: its employees and its customers.

More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come.

However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success.

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7 of the Costliest Blogging Mistakes Businesses Frequently Make

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers.

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Content alerts: why you need them and how to set them up right

Do you have a process of monitoring trending topics and content online?

Or content from your competitors?

How about mentions of your own brand (or founders and executives)?

There’s no one single place to do this. You can use Google search and social media platforms (search, hashtags, and mentions), Google alerts, and more.

These are all useful, but you might end up spending a lot of time jumping between tools and spending more time gathering this content than doing something about it—and that’s not fun, especially if you repeat this day after day.

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Curating Content for the Disabled: A Guide to Web Accessibility

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals.

And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities. What do you do next?

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How to Improve Collaboration Between Marketers and Content Creators

By some estimates, as much as 90% of the marketing content that’s created never gets used.

There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.

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How can you edit and organize your content with Scoop.it

You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board.

Some of the biggest challenges that come with content curation include questions like:

How can I find the right content to curate?
What should be my content curation strategy?
Can I curate content without spending too much of my time?

We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t.

Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share?

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How to distribute your content with Scoop.it

“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all?

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. After several hours of hard work to put an article out into the world, this feels like a wasted opportunity.

So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. After all, it’s not your content, so why would you turn your audience’s attention to it instead of your own content?

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Scoop.it new feature: level up your email newsletter campaigns in Scoop.it

The way we feel about newsletters here at Scoop.it was never a secret.

Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+).

This dynamic will never end—platforms will always keep emerging and disappearing.

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[New eBook] How To Boost Your Thought Leadership With Content

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.

Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.

Does that mean that content marketing and thought leadership are interchangeable concepts?

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3 Key Ingredients for Marketers to Provide Content that Sales Reps Love

Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. (Source CMI)

But, according to CSO Insights, only 32% of companies have a documented strategy to provide content for their salespeople. Why is this number so low? Because many organizations don’t understand why sales reps need content and what types of content to provide them to help them win more deals.

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How to boost your thought leadership with content 1/2

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.

Does that mean that content marketing and thought leadership are interchangeable concepts?

Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.

Not quite. However, they feed into each other. Smart marketers and business owners infuse thought leadership into content marketing to carve out a unique, memorable position in the market for their company.

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Solving the Biggest Struggle of Your Employee Advocacy Program

Meta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too.

One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation.  

It’s incredibly important to share quality third-party content to your followers in order to keep them interested in you, grow your followership, and remain a valuable source of information. Anyone could share content about themselves, but finding quality content that’s relevant to your target audience on a frequent and consistent basis can be extremely challenging.

“For me, this was the biggest challenge to running [an employee advocacy program],” said Kristen O’Neill, Corporate Social Media Manager for TransUnion in a webinar. “[It requires] constantly populating a platform with fresh content that’s going to be relevant to our many users.”

An employee advocacy program is a huge advantage to your social media strategy. People trust messages coming from your employees more than they trust messages coming from your brand. In fact, according to the MSLGroup, messages shared by employees are reshared 24x more frequently than those same messages coming from a brand account.

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[New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters

A company’s content is how that company exists online.

Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.

But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.

Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.

As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.

in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!

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Content Curation for Ecommerce Sites: Four Hacks You Should Know

If you’ve been reading this blog for a while, you’re no stranger to content curation. It’s the core of the content here and you’ve probably already discovered content curation mistakes you should avoid, how to make your content curation a success, and other helpful tips for businesses.

For e-commerce store owners, they already have a lot on their plates. There’s marketing, e-commerce SEO, inventory, audits, and many other aspects of running their business. Fortunately, content curation doesn’t have to be as demanding as other facets of running your store, but more on that later.

If you’re practicing content curation already following the tips found here, kudos to you. You may even have found some applications for e-commerce sites too! But for others who feel it applies only to tech companies, let’s change that, shall we?

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How to Build a World Class Remote Content Team

Content marketing is a powerful tool for any business, yet some shy away from it because they simply don’t know how to do it.

The truth is building a remote content team has never been easier thanks to the emergence of the gig economy and the ascendancy of technology that makes remote communication and collaboration more reliable than ever before. While having an in-house content team may be preferable for some firms, the reality is that remote teams are just as effective and much less costly.

In addition, by building a remote content team, you can draw from a global talent pool to find the perfect voice for your company’s brand and messaging.

Ready to get started? Here’s everything you need to know to build a world class remote content team:

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Employee advocacy & content curation: how you can boost engagement

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?

Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.

At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.

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How to Think About Your Curated Content: Key Dimensions to Consider

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. You can use it to research and fuel your own content creation efforts, while simultaneously keeping your audience up-to-date and informed on topics related to your industry, as covered by others.

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9 Reasons Why WordPress Dominates For Content Success

When it comes to picking the best content management system (CMS) and website platform, you can’t ignore content marketing potential.

After all, 79% of B2C content marketers agree that content marketing increases audience engagement. And 65% report that it increases leads.

There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress backs the most features out of the box for stellar content success.

WordPress powers over 32% of all websites (that’s over 60 million) on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is consistently named one of the best blogging platforms on the market.

Here are eight reasons why WordPress dominates the market.

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How to Make Complex Topics Simpler in Writing

As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic. Maybe your industry is naturally complicated and difficult for newcomers to understand, or maybe a new piece of legislation will affect your industry, and your job will be dissecting it and presenting it to your audience.

This problem can kick in a number of different circumstances; abstract ideas, high-level terminology, and nuanced topics can all be challenging to parse and present to a lay audience. Fortunately, there are some strategies that can help.

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