Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.
Content syndication is one of the most effective ways marketers drive traffic to their content online. Used effectively, it can help you get more mileage out of your marketing material, boost brand awareness and enhance your SEO.
Read More
In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first.
Read More
Trust and credibility are two of the most important ingredients in business. If you’re going to get people to exchange their dollars for your products or services, it all starts with these two elements. And one of the fastest and most effective ways to establish that trust is by building out your own personal brand. By learning how to ace personal branding, you’ll give yourself a lot more openings through which to seize opportunities.
Read More
If you take a bit of time to consider your relationship with search engines, you may discover that you most often turn to them for help and concrete advice. How often should I feed my cat, how to boil an egg, can I eat out of date soup – these are just some of the questions Google gets.
Read More
Over the past decade, software as a service (SaaS) has gone from being a niche product category to a household name. My dad could probably tell you what SaaS is, and he’s still using a Nokia 3210.
Read More
Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.
Read More
Plain text without images or visuals is a thing of the past. Have you ever noticed that your eyes get immediately captivated by visuals and images when you scan textual information either in a newspaper or online blog post?
Read More
Remember the last time you received an email that felt like it was written just for you? Maybe it addressed you with your first name, popped up surprisingly on your birthday with a few fantastic offers, or even recommended you something which was just the right fit for you. Didn’t it make you feel absolutely special?
Read More
What is content marketing and what do we mean by B2B content marketing strategy?
Read More
Are you eliminating the use of social channels? Then you are missing out on numerous opportunities for your business. If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy.
Read More
One year ago, you launched an e-commerce website with a store, numerous product pages, and even started a blog. The number of site sessions increased as time passed, you gained followers on social media, and your customers were pleased with their purchases.
Read More
Content curation has become an essential part of many content marketing strategies for both small and large businesses. There are numerous benefits to sharing external content through your marketing channels. Curated assets enrich and add value to a brand’s community of followers, improving traffic growth, leads, credibility and SEO.
Read More
Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. Most responsible managers make sure they have something in place before project kick-off. But how many have a plan B specifically for content? Answer: not many.
Read More
When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives.
Read More
Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. In other words, you can’t fly by the seat of your pants – you need a strategy.
Read More
The ability to embed one or more Scoop.it topics in a site is one of the most popular features of Scoop.it. Available for the Plus and Company plans, this allows the scooped content to be distributed in real time on the Scoop.it topic pages into a third-party platform such as a website or a blog.
Read More
Writing web copy is undisputedly challenging for every copywriter in the world. It takes a long way of experience to deliver a compelling copy that works.
Read More
With the proper extension tool, you can turn your Gmail into a robust multi-functional tool. In this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021.
Read More
It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. The global pandemic has changed the working operations of businesses, and brands now have realized the cruciality of having a strong online presence to keep themselves afloat in this saturated market.
Read More
The human brain loves to process visual information. For a lot of us, it’s simply the best way to pick up and retain new information.
Read More
The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing.
Read More
Are you looking forward to the best tactic that thoroughly helps you in attracting new customers? If the answer is yes, then the most preferred answer for it is content marketing.
Read More
Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience.
With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, how do you know what content would grab and keep the attention of many?
Read More
The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.
Read More
Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction.
Read More
Social media and email marketing go hand in hand. The two strategies can and should be used together to help ensure future sales.
Read More
Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized.
Read More
When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic, higher rankings, and more efficient communication with the target audience.
Read More
Visual-centric content and media dominates the digital marketing space today. Online marketing is built around videos, motion graphics, and many other forms of visual and interactive content. The use of visual content has created other industries to support developing the content. The use of visual content in marketing is referred to as visual marketing.
Read More