Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing, when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.
Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being.
Read More
Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI).
Read More
Do you know that it takes over four hours to write a typical blog post?
Read More
Wondering which email marketing trends are in vogue in 2022? Let’s find out!
Read More
When done well, content curation allows you to share fun, insightful, and educational content with your audience without producing it yourself. As you might imagine, however, there is a “wrong” way to curate content — one that leads to copyright infringement and reputation damage.
Read More
In this blogpost, we outline the key benefits of working in digital marketing!
Read More
It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy.
Read More
To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you.
Read More
If you run a small business, you have a dizzying array of choices when it comes to online marketing.
Read More
In a 2021 survey conducted among advertisers who spent $10k+ annually on ads, 86% said newsletters provided a vital connection between their brand and audience. And 88% said newsletters would become a valuable way to reach target audiences without third-party data.
Read More
In this article, we’re going to explore some of the ways you can leverage the power of content marketing to develop your personal brand, expand your reach, and build audience trust.
Read More
Learn about the top seven ways AI has transformed the content writing industry through this guide. It will help you understand how AI can benefit your business.
Read More
In the B2C world, it can be difficult to grab the attention of your customers and compel them to make a purchase. This is especially true if your product is niche or if you are competing against much more popular brands. And if you are new to the market and need to inspire some initial trust, it’s an even bigger challenge.
Read More
As you might already know, Scoop.it joined the Meltwater company last year. Meltwater is the global leader in media intelligence and social analytics
Read More
In this digital age, marketers know that incorporating the right keywords into their content is an essential component of an effective content marketing strategy.
Read More
In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”
Read More
Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. Recent findings put out by Lyfe Marketing show that over 70% of the digital audience prefers to learn about a company and its products through blog posts and articles rather than via ads.
Read More
As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with.
Read More
One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. In this article, we talk about building a content strategy for your small business that brings consistent results over time.
Read More
Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. Building your brand relevance, saving time and energy, and connecting with your audience are some of the many benefits of content curation.
Read More
Meta Description: Content automation is becoming a reality in the digital marketing industry. Here’s how content automation is changing content marketing and driving companies forward.
Read More
Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel.
Read More
As a marketer, you need to keep your business at the top of your customer’s minds. Simply put, you must strive towards lead generation, conversions, and sales acceleration. Wondering how you can do that? This is where email newsletters come in handy.
Read More
Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign.
Read More
Whether you’re just starting your Ecommerce journey or if you’ve been in the game for some time, you probably appreciate the importance of having a unique selection of products. After all, if you try to make it big in a general, highly-competitive market, you’re most likely to generate mediocre or underwhelming results. Why? Simply because you’re just one of many Ecommerce businesses out there selling the same things.
Read More
A well-crafted message can do wonders for your customer relationships, lead nurturing, brand awareness, and revenue generation. Whether you want to tell a story, sell products or services, connect with your audience, share some exciting news, or turn cart abandonment into a happier ending, email marketing is the perfect tool for your goals.
Read More
As a content marketer, you spend an exhausting amount of time on content curation and trying to figure out new topics for your social media pages and blogs. With more than three billion blogs being published on a daily basis, you somewhat have an idea of the kind of competition you’re dealing with.
Read More
Social media marketing is the practice of advertising your brand, products, or services on social media. Marketing through social media may seem tricky if you aren’t an expert. But we can help. This article will walk you through the process of creating a winning social media strategy.
Read More
Are you using all available marketing channels to make your brand stand out? Do you want your products to be the next big thing everybody is talking about? Content curation can help you take over social media and boost your site’s traffic. If this sounds interesting, keep reading and find out how you can do it.
Read More