The Scoop.it Content Curation Blog

Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very relevant to you. Using the first name to address the subscriber is the only personalization some businesses still use. Well, […]

When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from your company. Content quality is, therefore, a crucial element in your content marketing strategy: you have to provide a relevant […]

Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but traffic is the basis of most marketing metrics. Unfortunately, most people still do not know what to do with website […]

There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the Internet of Things (IoT). Doing so will allow you stay on top of the latest trends and reach your audience […]

For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content was most challenging part of their jobs. Just coming up with an original idea isn’t enough. You have to make […]

Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.

Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.

Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The good news is that today it is possible to get people to consume your content without compulsion or tricks. And […]

We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content to rank? And many more… At Scoop.it, we’ve been observing the impact of content curation on SEO for a while […]

Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the technology. The integration of AI-powered chatbots and data-driven analytics can improve user experiences and reduce the workload on human service […]

If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check out the graph below, you’ll see that the amount of data created worldwide hasn’t stopped growing, and this growth will […]

We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand what they are looking for and when. We put all these information together to create unique content for each buyer’s […]

Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives and identify a few KPIs that you should keep track of. We revamped the analytics feature in Scoop.it Content Director, […]

  Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common mistakes and take appropriate steps to avoid them. Here are some of the most common project management mistakes that marketers […]

Why did we create a new Content Monitoring feature? There are many ways you can find content to curate. Scoop.it’s mission is to help you find and publish the best content, whichever way works best for you. Want to scan the relevant web to find content on a specific topic? You can leverage Research Content, […]

If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter keeps on redefining itself. A while back, it announced the latest update regarding the 280 character limit for tweets. The […]

Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood by non-experts, while copywriters focus on producing taglines and advertising material, and content writers produce blog posts and other marketing collateral. […]

Whatever type of online business you are engaged in, you should understand the importance of content marketing. 87% of buyers say that content affects their choice. And now imagine, what will happen if everybody from your target audience reads quality posts on your blog or social networks! In this article, I’ll try to explain how […]

If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more. Focus on doing a few great pieces of content rather than exhaust yourself or your team producing more and more. Of course, nobody ever recommended that you do low-quality content. […]

According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their target audience, and what platforms work best for them, and that contributed to the successful 2017 they had. Undoubtedly, content […]

What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog posts – showing that a lot of people have an opinion on that topic. But what about the data? Most […]