The Scoop.it Content Curation Blog

According to Google’s Eric Schmidt, every two days we create as much information as we did from the dawn of civilization up until 2003.

What this means, according to Derek Halpern of Social Triggers, is “You can no longer pump out half-assed content and win. Now you’ve got to research GREAT content, and publish only the best.”

The good news: you don’t need to create that much content.

In fact, Halpern recommends you only spend 20% of your time creating content and 80% of your time promoting it.

And why this works is found in the “Marketing Rule of 7.”

For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I…

As the business world evolves, so does the need for brands to adapt their customer-facing strategies. If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism.

If your brand isn’t already participating in some form of activism, now’s the time to jump on board. And the only way to ensure success is through proper alignment with your content strategy.

Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very…

When we mention content marketing, we talk about the technique that consists in creating and distributing high-quality content to acquire and engage with a targeted audience, so they can finally purchase goods or services from…

Website traffic is a major metric many marketers use to measure the success of their marketing campaigns. I won’t go into a debate about whether it is the right or wrong metric to watch but…

There’s a lot that goes into developing an effective content strategy in today’s world, but if you want to be on the forefront of what’s happening in the marketplace, you have to account for the…

For many marketers, content production can feel like throwing spaghetti on the wall and hoping something will stick. In a recent survey, 27% of respondents said that coming up with original ideas and producing creative content…

Everyone is familiar with Yammer, the Enterprise Social Network bought by Microsoft back in 2012. The platform made it to the top 3 best enterprise social networks according to Collaboration Software.

Content marketing is all the rage. The amount of content published online every second is insane. The craze around it is not anywhere near dying down. As the competition for user eyeballs is getting more and more intense, marketers are striving to find new strategies that actually work. Obviously, excellent articles require excellent writers. Just some kind of yeah-whatever-writing level is no longer enough.

Content marketing has come a long way. Content marketers have gone from forcing TV viewers to watch ads, to sneaking ads between mobile game episodes to hiding the “X” button on website content ads. The…