According to Google’s Eric Schmidt, every two days we create as much information as we did from the dawn of civilization up until 2003.
What this means, according to Derek Halpern of Social Triggers, is “You can no longer pump out half-assed content and win. Now you’ve got to research GREAT content, and publish only the best.”
The good news: you don’t need to create that much content.
In fact, Halpern recommends you only spend 20% of your time creating content and 80% of your time promoting it.
And why this works is found in the “Marketing Rule of 7.”Read More