The Scoop.it Content Curation Blog

Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets, 68% of marketers were using content curation as a content marketing tactic. Some years have passed, but many marketers will agree that content curation is just as important today.

Content curation is like coupons. According to Couponbuffer, over 300 billion coupons are distributed, but only 0.7% are redeemed. Similarly, millions of content in different formats are created daily, but very little ever gets to an end user.

 Just as coupon redemption is important for customers and marketers alike, content curation is vital for both marketers and their audience. But how? Here are some ways content curation compliments your content marketing efforts.

Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results. As the search engine in question is usually Google, it’s easy to say that SEO copywriting is mostly writing content that Google likes. But is it, really?

One update after the other, Google has been trying to get its search algorithms closer to understanding how and why people search for what they search. The tech giant keeps surprising us with new interesting things it can do to better understand what people want when they search and what they get from content when they see it as a search result.

SEO copywriting is also about people. They are the ones you aim to please, after all, and it’s not like Google isn’t in the business of doing exactly that. It all comes down to giving people what they need because they are your audience, they are the people for whom you’re writing the content. But because it is the way your content gets to the audience, you have to keep Google happy as well.

You put a lot of time and money into content marketing for your business, but how can you know if the investment is paying off? If you’re not tracking these important metrics, you could be missing critical information necessary for making decisions about which campaigns are the most profitable and which should be shelved.

The unstoppable advancing tech-life has dramatically molded our lives in various ways. From buying recipe books to searching your favorite recipe online within minutes, indeed it’s a drastic change in lifestyle. Similarly,  85 percent of brands use content marketing instead of any other form of marketing.

However, according to Zazzle Media, the ratio of success with content marketing is quite low, as the percentages highlight. Companies find it difficult to come up with high quality, engaging content which results in a loss of traffic flow.

Source: Behance.net In a world governed by mobile technology, there is a seemingly endless offering of education and organizational apps, each claiming to be the best in its particular niche (study, time management, etc.). Superlatives,…

According to Google’s Eric Schmidt, every two days we create as much information as we did from the dawn of civilization up until 2003.

What this means, according to Derek Halpern of Social Triggers, is “You can no longer pump out half-assed content and win. Now you’ve got to research GREAT content, and publish only the best.”

The good news: you don’t need to create that much content.

In fact, Halpern recommends you only spend 20% of your time creating content and 80% of your time promoting it.

And why this works is found in the “Marketing Rule of 7.”

For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I…

As the business world evolves, so does the need for brands to adapt their customer-facing strategies. If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism.

If your brand isn’t already participating in some form of activism, now’s the time to jump on board. And the only way to ensure success is through proper alignment with your content strategy.