Email marketing in an economic slowdown- 6 ways to pivot and stay on top of the game
We have compiled a list of actionable tips and tricks to help you stay on top of your game even when the odds are against you.
Read MoreArticles by Kevin George
Stay Ahead of the Competition with Visual Email Marketing
Here are a few visual email marketing tips and tricks to stay ahead in the competition.
Read MoreWhich Email Marketing Trends Will Reign Supreme in 2023 and Beyond?
If you are wondering about the trends that will pick up pace in 2023, you are at the right place. Read on…
Read MorePlanning Your Email Strategy for 2023: How to Get Maximum ROI
How will you formulate the email strategy in 2023? Let’s see actionable tips to keep up with the upcoming new trends.
Read MoreHow to Write Business Emails That Work Like Magic in 2023
Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance. As more than 25% of people work in a remote setup, business emails have become an integral part. People prefer this channel over video calls and texts.
Read MoreHoliday Email Marketing Tips to Stand Out in the Competition
To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers.
Read MoreHow To Combine Email And Social Media Strategy For Better Business Growth
In this article, we are going to highlight various ways in which you can effectively combine your social media and email marketing strategies to amplify your business’ growth. Read on to find out!
Read MoreAn Ultimate guide for creating a curated email newsletter for your business
Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business. You need to have the right thought process and create emails with engaging content and attractive offers that stand out.
Read More7 Ideas to Amp Up Your Email Marketing Strategy
As your subscribers receive countless emails each day, it becomes imperative to think of new ways to build the email readership.
Read MoreEmail Marketing Trends To Watch Out For In 2022
Wondering which email marketing trends are in vogue in 2022? Let’s find out!
Read MoreA Comprehensive Guide to Help You Make Your Emails Accessible in 2022
As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with.
Read MoreHow Marketing Silos Can Hamper Your Business And How To Break Them With Cross-channel Marketing
Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
Read MoreExploring Advanced Email Personalization Techniques
Remember the last time you received an email that felt like it was written just for you? Maybe it addressed you with your first name, popped up surprisingly on your birthday with a few fantastic offers, or even recommended you something which was just the right fit for you. Didn’t it make you feel absolutely special?
Read MoreRevolutionize Your Email Marketing Campaigns With Big Data
Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction.
Read MoreThe Novel Approach to Email Hyper Personalization
What are the best ways to make a good impression with a new contact?
Read MoreStreamline Your Email Template Production With Agile Email Marketing
Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it.
Read MoreEmail Design: Your Handy Guide to Create Winning Emails
Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.
Read MoreEmail Marketing Trends: How to up Your Game in 2021 and Beyond
The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.
How it started: Plain text emails
How is it going: More advanced emails with imagery, dynamic content blocks, and much more…
To learn more about how emails are set to change in the coming years, read on…
Read MoreWelcome email series: The trend that helps you engage subscribers better
Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.
The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.
Read MoreBounced Emails: Hard vs Soft Bounces, How to Prevent Them?
The bounce rate is a universal problem for all email marketers. It is the percent of email addresses that fail to receive your message as it is returned from the recipient’s mail server.
Read MoreHow to Use Rich Media in Emails to Support the Content
When it comes to email marketing, using images is of paramount importance. Of course, you can curate the perfect content for your subscribers with the help of tools such as Scoop.it, but what if the visuals fail to leave an impact on their minds?
Read MoreB2B email marketing: A concise guide to boost your marketing efforts
B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them.
Read MoreYour “virtual” pocket guide to Email Accessibility
Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.
Read MoreHow to optimize your email content for conversions
Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference.
Read MoreHow to Up your Email Personalization Game with Advanced Technologies
Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has…
Read MoreHow to use dynamic content for email personalization
Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very…
Read MoreWeekdays or weekends? What’s the best time to send your emails
Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.