Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has become more challenging because it is not enough to reach the inbox; engaging with the subscribers is equally important. Email […]Read More
Articles by Kevin George
Hey [Your Name Here], When was the last time you received an email starting like this? Probably, you get a couple of emails that use your first name and contain offers that are not very relevant to you. Using the first name to address the subscriber is the only personalization some businesses still use. Well, […]Read More
Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.