Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.Read More
Although a single piece of art can speak for itself, sometimes it’s a lot better for the audience to see rows of art collections before they can say “Oh, this is what it all means.” To give better context and share more information, curators install certain pieces next to each other— hence, the magic of art curation.Read More
The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.Read More
SERP is volatile. Staying on top of these fluctuations can take up as much time as any other marketing process. Worse, a lot of these efforts to improve SEO have become overused.
It’s a harsh reality but it’s the truth. So, what can marketers do?Read More
eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.Read More
The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.Read More
Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it.Read More
Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.Read More
Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.Read More
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?Read More
Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.Read More
Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To make your campaigns relevant to meet your audience’s ever-changing needs, invigorate them with the right mix of visuals and text.Read More
The world is functioning very differently now. Most of our communications have gone online. For this method to be effective, visual communication design needs to be a priority.Read More
The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.
How it started: Plain text emails
How is it going: More advanced emails with imagery, dynamic content blocks, and much more…
To learn more about how emails are set to change in the coming years, read on…Read More
You know content is important to your brand. You invest a considerable amount of time, money, and creative energy into developing content. Yet you get very little return on that investment. What gives?Read More
Email marketing is an invaluable tool for companies trying to improve their relationship with customers and increase traffic to their website. However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising.Read More
Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.
The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.Read More
Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.Read More
If you are running a profitable business in the twenty-first century, you probably have a social media presence.
Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.
And that’s where social media content ideas come in handy.Read More
70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.Read More
When it comes to email marketing, using images is of paramount importance. Of course, you can curate the perfect content for your subscribers with the help of tools such as Scoop.it, but what if the visuals fail to leave an impact on their minds?Read More
You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.Read More
Have you ever clicked on a blog post reading its strong and engaging headline, but left just because it included plain text and was visually dull? We are sure you would not want the same thing to happen to your blog post.Read More
Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?Read More
Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.Read More
Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.Read More
If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts..Read More
I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the…Read More
It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic….Read More
How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, it’s also…Read More