The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Kate Parish

Curation Principales in Content Marketing for eCommerce Brands

Curation Principles in Content Marketing for eCommerce Brands

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.

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Content Curation: What Does It Mean for Your eCommerce Business

Content Curation: What Does It Mean for Your eCommerce Business

The more information is circulated around us, the more anxious we get. We want to cover it all but simply can’t do that. That’s why various digests, guides, abstracts, tops, and other compilations are so popular. All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users.

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