The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Content Marketing



Why Web Accessibility is an Important Ingredient to your Content Curation Strategy

Why Web Accessibility is an Important Ingredient to your Content Curation Strategy

Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it is essential to do so.

Read More


Make the most out of Scoop.it content distribution to engage your audience

Make the most out of Scoop.it content distribution to engage your audience

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.

If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.

Read More

Welcome email series: The trend that helps you engage subscribers better

Welcome email series: The trend that helps you engage subscribers better

Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.

The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.

Read More


8 Rules for Effective Marketing Presentations

8 Rules for Effective Marketing Presentations

Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.

Read More




20 Social Media Content Ideas for Brands

20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence.

Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.

And that’s where social media content ideas come in handy.

Read More


Types of Content Each Member of Your Sales Team Should Be Curating

Types of Content Each Member of Your Sales Team Should Be Curating

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.

So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

Read More



10 Types of Visual Content that can Enhance Your Marketing Campaigns

10 Types of Visual Content that can Enhance Your Marketing Campaigns

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.

Read More


The 7 Types of Content That Dictate Your Online Reputation

The 7 Types of Content That Dictate Your Online Reputation

Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.

Read More




Everything You Need for a Successful Content Collaboration Strategy

Everything you need for a successful content collaboration strategy

If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.

Read More

How to Curate Content & Newsletters for Your Employee Advocates

How to curate content & newsletters for your employee advocates

Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.

Read More


4 Content Creation and Curation Tips for E-Learning Course Creators

4 Content Creation and Curation Tips for E-Learning Course Creators

As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.

Read More