What Good Content Localization Does to Your Global Marketing Strategy
If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.
Read MoreIf you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.
Read MoreIf you’re looking to improve the quality of your content and the productivity of your marketing team, it might be time to invest in your content review process.
Read MoreIt takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress.
Read MoreHere’s a guide on how to develop an effective SaaS content marketing plan.
Read MoreIf you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats?
Read MoreContent marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.
Read MoreIn this article, we will discuss the importance of content curation in B2B marketing. We’ll also share our top 3 tips for meaningful content that sets you apart from your competitors.
Read MoreIn this post, we’ll dive into some best practices to leverage social media for promoting your content marketing campaign.
Read MoreHere’s how to create and leverage a winning content marketing funnel for your brand.
Read MoreThe process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions.
Read MoreDid you know it’s possible to dramatically improve your website and brand image by including more visual content?
Read MoreUsers can land on your website at different stages in their buyer journey — some have already compared your product to competitors, others — don’t even know yet that your tool can solve their challenges.
Read MoreMobile marketing is essential for digital marketing success. Here’s how to optimize your content for successful mobile marketing in 2022.
Read MoreHence, it is a no-brainer that AI plays a significant role in formulating marketing strategies that offer actionable results and better outcomes for brands. From content analysis, keyword research, and A/B testing to customization and content optimization, AI in content marketing is here to change the game.
Read MoreAs the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates.
Read MoreYou have been trying so hard to work on your content marketing. You have read hundreds of “10 things to do” articles on content marketing and content creation. You have tried all things possible, but absolutely nothing is working!
Read MoreIt’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy.
Read MoreIn this article, we’re going to explore some of the ways you can leverage the power of content marketing to develop your personal brand, expand your reach, and build audience trust.
Read MoreIn the B2C world, it can be difficult to grab the attention of your customers and compel them to make a purchase. This is especially true if your product is niche or if you are competing against much more popular brands. And if you are new to the market and need to inspire some initial trust, it’s an even bigger challenge.
Read MoreCompanies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. Recent findings put out by Lyfe Marketing show that over 70% of the digital audience prefers to learn about a company and its products through blog posts and articles rather than via ads.
Read MoreMeta Description: Content automation is becoming a reality in the digital marketing industry. Here’s how content automation is changing content marketing and driving companies forward.
Read MoreOver the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign.
Read MoreLearn about five reasons digital content is going to be the next big thing in 2022
Read MoreFor years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences.
Read MoreThe SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 billion US dollars. In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses.
Read MoreAll B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas.
That’s where content curation comes in.
Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
Read MoreIt’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics.
Read MoreWhile the phases of a marketing tunnel differ for each business, the main goals are the same: to engage with them at every opportunity, convert them into customers – and keep them coming back for more. In order to do this, you need to know how to build customer relationships that last.
Read MoreContent marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.
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