The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Content Curation

5 Content Curation Strategies for 2022

5 Content Curation Strategies for 2022

When done well, content curation allows you to share fun, insightful, and educational content with your audience without producing it yourself. As you might imagine, however, there is a “wrong” way to curate content — one that leads to copyright infringement and reputation damage.

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How to Build a Content Strategy for Small Businesses

How to Build a Content Strategy for Small Businesses

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. In this article, we talk about building a content strategy for your small business that brings consistent results over time.

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5 Effective Ways to Use Content Curation in Social Media and Email Marketing Strategies

5 Effective Ways to Use Content Curation in Social Media and Email Marketing Strategies

As a content marketer, you spend an exhausting amount of time on content curation and trying to figure out new topics for your social media pages and blogs. With more than three billion blogs being published on a daily basis, you somewhat have an idea of the kind of competition you’re dealing with. 

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How to Use Data for Content Curation

How to Use Data for Content Curation

Are you using all available marketing channels to make your brand stand out? Do you want your products to be the next big thing everybody is talking about? Content curation can help you take over social media and boost your site’s traffic. If this sounds interesting, keep reading and find out how you can do it.

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10 Tips for Curating Unique Content People Haven’t Seen Before

10 Tips for Curating Unique Content People Haven't Seen Before

Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. It’s an active approach to providing value to your audience while saving time in the process. Need a little inspiration? Here, we share our top 10 content curation tips for creating unique content that will grab your audience’s attention. But first, let’s delve into why you should curate content as part of your marketing strategy.

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How to Use a Content Calendar to Improve Your Content Workflow

How to Use a Content Calendar to Improve Your Content Workflow

Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. If you are someone who has tried exploring this field, you must know how difficult it is to create a regular content flow and then distribute it to the right channels, for the right audience. 

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.

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8 Easy Ways to Create Content Your Audience Will Love

8 Easy Ways to Create Content Your Audience Will Love

Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience.

With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, how do you know what content would grab and keep the attention of many?

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How to Audit Your Content Curation Strategy

How to Audit Your Content Curation Strategy

If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns.

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How to use Presentations as a Content Marketing Tool

How to Use Presentations as a Content Marketing Tool

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.

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What is Video Curation & How To Curate Video Content

What is Video Curation & How To Curate Video Content

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.

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What’s The Secret to Creating More Authentic Content?

What’s The Secret to Creating More Authentic Content?

If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.

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Curation Principales in Content Marketing for eCommerce Brands

Curation Principles in Content Marketing for eCommerce Brands

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.

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