Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees.

Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them with your network.