As we enter a new year, it’s high time to put fresh eyes on content strategy and think about the content types that will work best for target audience engagement and brand promotion. Traditional content types can get old-fashioned and less attractive to online users, so why not consider some alternative formats?

So, you have a business website with great offers, an attractive landing page, and even an active blog. But you’re still not getting the hits that you desire. Your prospects end up leaving your website without making a purchase or filling out the lead forms provided. 

The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. These people just realized they have a problem and want a solution. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them.

Writing is a craft, and like other skills, it takes time to improve. This guide will teach you some essential resources to help you create quality and original content.

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. 

In this post, we’ll talk about creating engaging educational content that will resonate with customers in this early stage of their journey.

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. 

Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer.

In this article, we will look at how to plan and create content that’s always relevant to what’s happening and the benefits you can derive from doing so. 

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees.

Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them with your network.