How do you design a strategy that sets you apart and compliments your competitive advantage? That’s where we come in.Read More
SERP is volatile. Staying on top of these fluctuations can take up as much time as any other marketing process. Worse, a lot of these efforts to improve SEO have become overused.
It’s a harsh reality but it’s the truth. So, what can marketers do?Read More
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?Read More
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?Read More
Copywriting and SEO can’t be viewed as two separate endeavors. They’re closely connected, and you can’t be successful in one area without emphasizing the other.
Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success. In this article, we’re going to focus on the most common blunders and how they can be remediated.Read More
For better or worse, content marketing and SEO are inextricably linked. If you’re going to operate in content marketing, you have to grasp its relationship to SEO and how the former affects the latter (and vice versa).
Although your primary focus should stay on building your brand through thoughtful content strategies that satisfy search engines and engage the ideal human audience, you’ll find a darker underbelly to the industry. If your brand becomes sufficiently successful, you may experience the ill-effects firsthand.Read More
Won’t a webmaster like his/her website to rank on top SERPs? This question has “yes” as a universal answer because we are ambitious about what follows -more organic traffic, reach, conversions, and ultimately more revenue….Read More
To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.
Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.
That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.
If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!
There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.Read More
Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up…Read More
Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that…Read More
Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy…Read More
Search engines (like Google, Bing, Yahoo, etc.) use algorithms to “crawl” the available information on websites for relevant keywords and other metrics. With this information, they can rank each site and choose the best ones…Read More
Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…Read More
Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make…Read More
In recent years, many have argued that content marketing is the new SEO. The technical aspects of optimization would soon give way to a future where content marketing was the only way to rank higher…Read More
Why re-publishing content to other platforms is a great way to fully leverage (and not replace) your blog
Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.Read More
This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…Read More
While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive…Read More
Facebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder…Read More
SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid…Read More
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound…Read More
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of…Read More
Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase…Read More
Link baiting is a hot topic in the field of Search Engine Optimization. SEO consultants are all asking the same question: how can we create web content that will naturally be shared by as many…Read More
“I like to compare evergreen posts to the foundations of a house. You may put up new wallpaper, patch up the roof, or even change the tiles on the floor – but rarely do you…Read More
When I try to write good blog posts, it automatically becomes more difficult than it would be to have an interesting debate with someone, even if I had the same discussion and arguments. Ok first, what is a good blog post? It’s – of course – a post that converts. That brings you traffic. Leads. Revenue, you might dare? For that, your content needs to delight your audience. And if you want your audience to find this beautiful piece of content you spent hours writing, it needs to be SEO-proofed.
I was discussing with a friend last week and he asked me if I had a “process” in place that I followed when writing a blog post. No, I didn’t have a checklist with items that I crossed off to make sure I didn’t forget anything. But shouldn’t I?
That got me thinking about the methodology I built over time for my writing purposes (and that I’m sure I did not invent but whatever) and also to promote it accordingly. Unconsciously I use that methodology to try and write good blog posts, curate an existing post, or even re-work an article of a guest blogger. So I tried to lay down a list of these steps for you, hoping you can relate and use it at some point. Let me know if you liked it or if you’d add anything to it!
When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers.
One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site. But let me be clear: this is not curation.
So, what is content curation? While there is some variance among definitions, I like how marketing expert Heidi Cohen defines it: “Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.”Read More
“Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility.”
Is SEO really a harder game to play as KunoCreative’s Dan Stasiewski put it in this excellent SEO guide infographic?
Introducing Workflows, Drag and Drop Newsletters and Lead Analytics to Improve Content Marketing ROI
The launch of Sccop.it Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are happy to announce the release of a new version of Scoop.it Content Director that takes into account the many enhancements you asked for and that will help you generate more ROI with your Content Marketing.
This new release is centered on three main areas:
– Scale your content marketing with contributors,
– Create engaging newsletters in minutes with a new drag-and-drop editor,
– Measure What Matters – improve and prove the ROI of your content with the new analytics.
We will host a webinar on May 20th to show you how you can leverage Scoop.it Content Director to improve your Content Marketing strategy and ROI. You can register here.Read More
To calculate content curation ROI, all you need to do is to tally up what it took to do the marketing, and then what you got out of it. The first part of that is to figure out how long it took you to do your work.Read More