The ability to embed one or more Scoop.it topics in a site is one of the most popular features of Scoop.it. Available for the Plus and Company plans, this allows the scooped content to be distributed in real time on the Scoop.it topic pages into a third-party platform such as a website or a blog.Read More
Writing web copy is undisputedly challenging for every copywriter in the world. It takes a long way of experience to deliver a compelling copy that works.Read More
Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them.
On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world.Read More
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?Read More
In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.Read More
70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.Read More
With over four billion daily searches, Google continues to dominate the search engine market in 2021. More than that, its first SERP page is enough for 90% of users to find the desired results.Read More
Does your WordPress website need some organizing? If your main menu includes every imaginable item, your old post doesn’t exist anymore, and your categories overlap, it’s time to do some cleaning. Because here’s the thing: confused visitors leaving your site means losing trafficRead More
B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them.Read More
Have you ever clicked on a blog post reading its strong and engaging headline, but left just because it included plain text and was visually dull? We are sure you would not want the same thing to happen to your blog post.Read More
Numbers are everything!
Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers.
Your followers count on social media platforms says a lot about your brand.
As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.Read More
What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves…
…or is there a painful silence?
It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers.Read More
As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic. Maybe your industry is naturally complicated and difficult for newcomers to understand, or maybe a new piece of legislation will affect your industry, and your job will be dissecting it and presenting it to your audience.
This problem can kick in a number of different circumstances; abstract ideas, high-level terminology, and nuanced topics can all be challenging to parse and present to a lay audience. Fortunately, there are some strategies that can help.Read More
It’s no secret that one of the key factors in running a successful content marketing strategy is to feature exceptional visuals that draw in the reader and evoke certain emotions and actions. And since custom…Read More
Are you trying to become a better content writer? You’re not alone in those attempts. Every single person who’s dealing with content marketing is aiming for the same thing. Content makes a huge difference in…Read More
Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand…Read More
Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my…Read More
If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand…Read More
In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are…Read More
On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…Read More
If you create for a living—whether you write, design, craft or develop–you know how difficult it is to continually produce new, groundbreaking work. But harder still are the moments when you come up empty-handed. Indifferent…Read More
Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in…Read More
You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors…Read More
How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, it’s also…Read More
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses…Read More
As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business,…Read More
Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t…Read More