Blogging is not often considered a channel that helps shape a brand’s reputation, but it can do much more than generate traffic and leads. We’ll explore how what you write can shape what your target audience thinks about you.Read More
To make your website search engine compliant, we’ll introduce you to SEO best practices and top SEO plugins for WordPress.Read More
To ensure that your blog stands out from the rest, and can be heard above the noise, it is absolutely imperative that you set yourself reasonable, achievable, and measurable goals. In other words, goals which can be achieved, and which will actively help you take your blog to the next level.Read More
Let’s dive right in and look at 10 things you can actively do while writing your next blog post so that your readers remain actively engaged and don’t wander off just about a paragraph or two into your well thought out post.Read More
A successful blog captures leads, increases traffic, and fosters a loyal readership. It involves getting good search engine rankings and staying updated about trending topics. To achieve this and ensure your blog’s survival, consistently pumping out exciting content is necessary.Read More
Blogging is an excellent way for experts and enthusiasts to turn a passion into a profitable business. There are numerous blogging revenue stream options; these include selling merchandise and sponsorship packages. However, whatever your business model, building a successful brand is a priority.Read More
As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales. However, writing blog content and publishing it regularly is just the beginning.Read More
Starting a blog is easy – but creating a successful blog is easier said than done. In this article, we’ll share how to turn your passion for blogging into a successful, monetizable website with a huge following!Read More
The importance of branding has never been greater. We live in a world where customers are hit with more choices than ever. The quick and clear identifiable principles of a trusted brand can be the key determining factor in who they choose to spend their money with.Read More
It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill.
But what if you could tap into the best visual content that’s already out there?Read More
Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being.Read More
To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you.Read More
A high-converting WordPress site can be the foundation of a successful online business.
The right combination of landing pages, marketing tools, and premium plugins can mean the difference between surviving and thriving in today’s digital environment.
The ability to embed one or more Scoop.it topics in a site is one of the most popular features of Scoop.it. Available for the Plus and Company plans, this allows the scooped content to be distributed in real time on the Scoop.it topic pages into a third-party platform such as a website or a blog.Read More
Writing web copy is undisputedly challenging for every copywriter in the world. It takes a long way of experience to deliver a compelling copy that works.Read More
Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them.
On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world.Read More
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?Read More
In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.Read More
70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.Read More
With over four billion daily searches, Google continues to dominate the search engine market in 2021. More than that, its first SERP page is enough for 90% of users to find the desired results.Read More
Does your WordPress website need some organizing? If your main menu includes every imaginable item, your old post doesn’t exist anymore, and your categories overlap, it’s time to do some cleaning. Because here’s the thing: confused visitors leaving your site means losing trafficRead More
B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them.Read More
Have you ever clicked on a blog post reading its strong and engaging headline, but left just because it included plain text and was visually dull? We are sure you would not want the same thing to happen to your blog post.Read More
Numbers are everything!
Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers.
Your followers count on social media platforms says a lot about your brand.
As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.Read More
What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves…
…or is there a painful silence?
It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers.Read More
As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic. Maybe your industry is naturally complicated and difficult for newcomers to understand, or maybe a new piece of legislation will affect your industry, and your job will be dissecting it and presenting it to your audience.
This problem can kick in a number of different circumstances; abstract ideas, high-level terminology, and nuanced topics can all be challenging to parse and present to a lay audience. Fortunately, there are some strategies that can help.Read More
It’s no secret that one of the key factors in running a successful content marketing strategy is to feature exceptional visuals that draw in the reader and evoke certain emotions and actions. And since custom…Read More