The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Matt Shealy

How to Improve Collaboration Between Marketers and Content Creators

By some estimates, as much as 90% of the marketing content that’s created never gets used.

There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.

Read More


How to Build a World Class Remote Content Team

Content marketing is a powerful tool for any business, yet some shy away from it because they simply don’t know how to do it.

The truth is building a remote content team has never been easier thanks to the emergence of the gig economy and the ascendancy of technology that makes remote communication and collaboration more reliable than ever before. While having an in-house content team may be preferable for some firms, the reality is that remote teams are just as effective and much less costly.

In addition, by building a remote content team, you can draw from a global talent pool to find the perfect voice for your company’s brand and messaging.

Ready to get started? Here’s everything you need to know to build a world class remote content team:

Read More


3 Ways You Can Leverage Content Marketing in Your Sales Automation

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned.

What you may not have heard was how to combine the two sales and marketing approaches to really hit a home run with your prospects and customers.

Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.

Read More