70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.Read More
Articles by Matt Shealy
70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that…Read More
By some estimates, as much as 90% of the marketing content that’s created never gets used.
There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.Read More
Keeping up with the latest customer expectations is the key to attracting more prospects, increasing sales, and improving customer lifetime value. Using personalized content is one of the best ways to deliver relevant and outstanding…Read More
Content marketing is a powerful tool for any business, yet some shy away from it because they simply don’t know how to do it.
The truth is building a remote content team has never been easier thanks to the emergence of the gig economy and the ascendancy of technology that makes remote communication and collaboration more reliable than ever before. While having an in-house content team may be preferable for some firms, the reality is that remote teams are just as effective and much less costly.
In addition, by building a remote content team, you can draw from a global talent pool to find the perfect voice for your company’s brand and messaging.
Ready to get started? Here’s everything you need to know to build a world class remote content team:Read More
Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and…Read More
If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned.
What you may not have heard was how to combine the two sales and marketing approaches to really hit a home run with your prospects and customers.
Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.Read More