Is it possible to perform well in search rankings by simply producing good content?
Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building?
Moz’s Rand Fishkin gives his view on the question in this video.
The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:
“I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.“
While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:
What should you focus on first? Good Content or link building?