70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that…Read More
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.
But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.Read More
If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.Read More
Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.
Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.
Does that mean that content marketing and thought leadership are interchangeable concepts?Read More
Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on…Read More
There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to…Read More
If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…Read More
It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to…Read More
Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our…Read More
You’ve been asking for it. We did it! You already know you can share your content on Twitter, LinkedIn Company pages, LinkedIn profile pages, LinkedIn Groups, Google+, Facebook pages, Facebook profiles, Buffer and Tumblr… Now…Read More
Is it possible to perform well in search rankings by simply producing good content?
Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building?
The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:
“I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.“
While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:
What should you focus on first? Good Content or link building?Read More
In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago).Read More
Without a doubt, content fuels your sales pipeline. At least it should.
Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline.
These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.
Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.
My talk was thus on how to relieve that stress…Read More
Whether you’re a freelancer fresh out of college or a Pulitzer-winning pro, you should be curating content.Read More
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.
Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.
What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.
See on www.mattcutts.comRead More
I’ve always questioned the efficacy of online dating websites that use robots and math to select possible partner choices between people.
I think that online dating, at its core, probably does “work.” But I think that math and robots will always return “safe” potential pairs and takes away the potential for the magic of human chemistry to create unique and sometimes non-sensical or non-typical pairings that are incredibly successful.
Is this okay? Of course it is. But I think that taking away the human component of match-making in preference of safe bets is a mistake. In the war of people vs robots and the automation of the entire world, romance should always be organized and curated by people.
See on citizentekk.comRead More