The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Email Marketing


Make the most out of Scoop.it content distribution to engage your audience

Make the most out of Scoop.it content distribution to engage your audience

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.

If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.

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Welcome email series: The trend that helps you engage subscribers better

Welcome email series: The trend that helps you engage subscribers better

Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.

The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.

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Everything You Need for a Successful Content Collaboration Strategy

Everything you need for a successful content collaboration strategy

If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.

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How to Curate Content & Newsletters for Your Employee Advocates

How to curate content & newsletters for your employee advocates

Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.

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Your “virtual” pocket guide to Email Accessibility

Your "virtual" pocket guide to Email Accessibility

Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.

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Four Email Newsletter Design Tips to Help You Achieve Your Marketing Objectives

Four-Email-Newsletter-Design-Tips-to-Help-You-Achieve-Your-Marketing-Objectives

Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences.

For marketers trying to get it right, sometimes designing emails might seem daunting, especially when you’re not a designer. Thankfully, many email clients have templates to minimize your design woes. Still, because some can boast of over 500 templates, it gets complicated all over again.

Don’t worry. In this post you’ll find four tips to stop you from worrying about your email newsletter design ever again.

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Weekdays or weekends? What’s the best time to send your emails

Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.

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On track to Content Marketing ROI? Take the 5′ test

scoopit content marketing roi grader influencers

Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of…

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