The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Social Media



Which Social Media Trends Should You Follow and Which Should You Drop

Which Social Media Trends Should You Follow and Which Should You Drop

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. The global pandemic has changed the working operations of businesses, and brands now have realized the cruciality of having a strong online presence to keep themselves afloat in this saturated market.

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Upsizing Your Social Media Marketing: How Brands Generate More Leads

Upsizing Your Social Media Marketing: How Brands Generate More Leads

The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.

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How To Use Hashtags For Content Curation On Twitter

How To Use Hashtags For Content Curation On Twitter

Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique content.

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10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them

10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them

It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following.

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20 Social Media Content Ideas for Brands

20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence.

Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.

And that’s where social media content ideas come in handy.

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How the Right Content Curation Strategy Can Help Your Startup Grow

How the Right Content Curation Strategy Can Help Your Startup Grow

Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.

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5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares

5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares

Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.

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3 Lessons From the Biggest Social Media Fails of 2019 So Far

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not.

Even companies that work with social media personalities all day get it wrong. Mediakix points out that many influencer marketing agencies, which should be master content strategists, are stuck on self-serving and stodgy content. But while around half of users will unfollow brands that post irritating content, the bigger danger is actually poorly thought out content that catches on.

It’s only April, but the first quarter of 2019 has had more than its share of social media snafus. The following three offer valuable lessons for all the “experts” out there:

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Social Employee Advocacy: How To Use Content Curation To Get Better Results

To succeed in Content Marketing it’s essential to create quality content that provides answers to the questions your target audience have. The more accurate answer you’ll be able to contribute, the bigger impact you’ll have. It’s a no-brainer.

Once your content is published, it’s very important to promote it. Why invest so much time and effort creating your content if no one sees it? Several techniques exist to share your content:
– Share your posts (and reshare multiple times) on your social media channels over the next few weeks
– Distribute content via email
– Put in place an influencer marketing strategy
– Share your content in online communities and niche social bookmarking sites
– Get your co-workers to share your content on social media.
Let’s focus on the last point: get your co-workers to share your content can make a huge difference.

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