Over the past decade, software as a service (SaaS) has gone from being a niche product category to a household name. My dad could probably tell you what SaaS is, and he’s still using a Nokia 3210.Read More
Are you eliminating the use of social channels? Then you are missing out on numerous opportunities for your business. If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy.Read More
It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. The global pandemic has changed the working operations of businesses, and brands now have realized the cruciality of having a strong online presence to keep themselves afloat in this saturated market.Read More
The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing.Read More
The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.Read More
Social media and email marketing go hand in hand. The two strategies can and should be used together to help ensure future sales.Read More
Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique content.Read More
Carole Baskin, founder of Big Cat Rescue, shares how Scoop.it helps them share valuable content with their audiences.Read More
It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following.Read More
When it comes to social media marketing, many people take a set and forget their approach. They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want.Read More
If you are running a profitable business in the twenty-first century, you probably have a social media presence.
Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.
And that’s where social media content ideas come in handy.Read More
In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media.Read More
Numbers are everything!
Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers.
Your followers count on social media platforms says a lot about your brand.
Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?Read More
Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there.Read More
Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.Read More
Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.Read More
Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not.
Even companies that work with social media personalities all day get it wrong. Mediakix points out that many influencer marketing agencies, which should be master content strategists, are stuck on self-serving and stodgy content. But while around half of users will unfollow brands that post irritating content, the bigger danger is actually poorly thought out content that catches on.
It’s only April, but the first quarter of 2019 has had more than its share of social media snafus. The following three offer valuable lessons for all the “experts” out there:Read More
To succeed in Content Marketing it’s essential to create quality content that provides answers to the questions your target audience have. The more accurate answer you’ll be able to contribute, the bigger impact you’ll have. It’s a no-brainer.
Once your content is published, it’s very important to promote it. Why invest so much time and effort creating your content if no one sees it? Several techniques exist to share your content:
– Share your posts (and reshare multiple times) on your social media channels over the next few weeks
– Distribute content via email
– Put in place an influencer marketing strategy
– Share your content in online communities and niche social bookmarking sites
– Get your co-workers to share your content on social media.
Let’s focus on the last point: get your co-workers to share your content can make a huge difference.
I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on…Read More
It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic….Read More
Your company has been on Twitter for a while now. Things are ok, but now you’re wondering how to engage more with your followers. You did everything right – shared content over and over, kept…Read More
Let’s face it, social media is a world of its own. From viral videos of animals to brash tweets from celebrities, the social sphere is impossible to escape. But more than that—it’s hard for new…Read More
Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that…Read More
After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects….Read More
It takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…Read More
When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the…Read More
Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…Read More
Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…Read More
In the age of declining organic reach on social media, it has never been more important to encourage employee advocacy online. As a company, you might have a big following on social media, but as…Read More