The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Lead Generation & Nurturing

















How To Optimize Your LinkedIn Profile To Maximize Potential Business and Freelance Opportunities

How To Optimize Your Linked In Profile To Maximize Potential Business and Freelance Opportunities

A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients.
However, that can only happen if your profile is “optimized.” Meaning information is not only listed down but also carefully chosen for the right target audience.

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8 Easy Ways to Create Content Your Audience Will Love

8 Easy Ways to Create Content Your Audience Will Love

Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience.

With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, how do you know what content would grab and keep the attention of many?

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Upsizing Your Social Media Marketing: How Brands Generate More Leads

Upsizing Your Social Media Marketing: How Brands Generate More Leads

The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.

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The Ultimate Guide to Sales Content Management

The Ultimate Guide to Sales Content Management

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process.

So, how do you ensure your sales reps have all the content they need when they need it?

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7 Tips for Creating Captivating Webinar Content and Design

7 Tips for Creating Captivating Webinar Content and Design

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.

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How to use Presentations as a Content Marketing Tool

How to Use Presentations as a Content Marketing Tool

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.

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