The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Lead Generation & Nurturing




How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.

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How To Use Content Curation To Build a Loyal Audience

How to Use Content Curation to Build a Loyal Audience

Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”

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On track to Content Marketing ROI? Take the 5′ test

scoopit content marketing roi grader influencers

Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of…

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