The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Lead Generation & Nurturing


Make the most out of Scoop.it content distribution to engage your audience

Make the most out of Scoop.it content distribution to engage your audience

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.

If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.

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How To Use Content Curation To Build a Loyal Audience

How to Use Content Curation to Build a Loyal Audience

Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”

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