Analyzing your competitors’ strategies can help you identify areas for improvement and create products that satisfy your client’s needs better than your competitor’s offerings. So what does it take to carry out proper competitor analysis?
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Bottom of funnel content is the content you use to seal the deal and inspire leads to become customers. Here’s how to use the bottom of funnel content in 2023.
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In this post, we’ll discuss some of the most effective ways to promote your brand.
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It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen?
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The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions.
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Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business.
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Users can land on your website at different stages in their buyer journey — some have already compared your product to competitors, others — don’t even know yet that your tool can solve their challenges.
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Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably, over every other competitor?
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In this article, we will be discussing some tips you can follow to stay on the lusher side of the market.
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n this blog post, we’ll explore how curated content supports the customer lifecycle – from reaching new customers to developing loyalty among them.
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It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy.
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If you run a small business, you have a dizzying array of choices when it comes to online marketing.
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You may be familiar with the two types of businesses, B2B and B2C content marketing strategies may not be familiar.
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Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen.
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Regardless of your industry, finding and nurturing the right leads is crucial. It’s what makes the difference between converting a prospect into a loyal, paying customer or wasting time and money on unqualified people.
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While the phases of a marketing tunnel differ for each business, the main goals are the same: to engage with them at every opportunity, convert them into customers – and keep them coming back for more. In order to do this, you need to know how to build customer relationships that last.
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A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients.
However, that can only happen if your profile is “optimized.” Meaning information is not only listed down but also carefully chosen for the right target audience.
The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing.
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Are you looking forward to the best tactic that thoroughly helps you in attracting new customers? If the answer is yes, then the most preferred answer for it is content marketing.
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Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience.
With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, how do you know what content would grab and keep the attention of many?
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The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.
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Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized.
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How do you design a strategy that sets you apart and compliments your competitive advantage? That’s where we come in.
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To create a website that converts, one needs to have a definitive goal as to what they want to do.
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Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.
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Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process.
So, how do you ensure your sales reps have all the content they need when they need it?
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The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.
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Whether you are in the early stages of setting up a newsletter or you already have a well-established newsletter, the question arises or will quickly arise: how to increase efficiency?
Or in other words, how to create a visually engaging newsletter with quality content while optimizing creation time?
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eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.
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Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it.
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