When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business.Read More
Articles by Sujan Patel
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.Read More
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.Read More
Content can make us smile. It can make us think. It can teach us something we didn’t already know.
But from a business perspective, one purpose stands head and shoulders above the rest: making money.
As a marketer, you’re probably already familiar with the importance of conducting regular content audits on your site. This tool is hugely important when it comes to measuring the success of your marketing campaigns and making sure the content you’ve created is helping you meet your goals.
That said, it can be harder to apply these same principles to your social media campaigns measure the impact they’re having on your business’s bottom line. Sure, you can track the number of “likes” your Facebook posts receive or the number of followers you have on Twitter. But the thing is, surface-level metrics like these don’t have a direct impact on your revenue or profits.Read More
It’s 2015: you’ve probably sent a Tweet in your lifetime. You know all about Snapchat, and you’ve even lost a few hours to Instagram. But does that make you a social media guru? Of course not—unless you consider your 13-year-old niece a guru.
So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?Read More