The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Lead Generation & Nurturing


How to nurture leads with content curation

How to Nurture Leads with Content Curation 2

Want more leads? You’re not alone. According to IDG Enterprise’s 2015 B2B Content Marketing Spotlight Report, lead generation is the #1 priority for content marketers.
But while everybody says they want more leads, in the very next breathe they’ll add that they want better leads, too. That’s why you’ll see lead nurturing come in as priority #4 on this same graph. Lead nurturing is basically lead generation 2.0. First you get the leads, then you warm them up.

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