“No matter what your business model is, content is still king. One research study a few years ago revealed that many B2B marketers have documented plans to increase their lead generation budgets by up to 50% the…Read More
Lead Generation & Nurturing
Want more leads? You’re not alone. According to IDG Enterprise’s 2015 B2B Content Marketing Spotlight Report, lead generation is the #1 priority for content marketers.
But while everybody says they want more leads, in the very next breathe they’ll add that they want better leads, too. That’s why you’ll see lead nurturing come in as priority #4 on this same graph. Lead nurturing is basically lead generation 2.0. First you get the leads, then you warm them up.