How to generate leads with content marketing

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If you didn’t know that content marketing is your best bet to generate leads today, then at least I would have warned you!

No but seriously, if I didn’t convince you, here are a few facts that will.

Why it is better to generate leads with content marketing

Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (Source: State of Inbound 2014, Hubspot).

You have 758x more chances of closing an inbound lead (that came to you through your content) than an outbound lead (that you went to get with telemarketing, cold calling, etc.) (Source: Search Engine Journal).

What top marketing experts think about the topic

quote Joe Pullizi Jayson deMers how to generate leads through content marketing jpg
And marketers think the same thing. Well, at least 83% of them:

percentage of marketers saying lead generation is a key objective of their content marketing

Source: Content Marketing Benchmarks study for 2015 and 2014 by CMI and Marketing Profs.

Now that we’re all on the same page, let’s see how you can generate leads with content marketing.

Your content should talk about others

Ever heard of the 80/20 rule? I discussed this topic in an earlier post helping you publish not only good content but also more content on your blog.

It’s very simple: 80% of the content you publish should be about the topics your audience cares about. It should add value to a question your readers and prospects ask themselves. You get it right: it means only 20% of your content should be about your brand or your product. In our case, we try and keep it to 10% max. But that doesn’t mean you can’t optimize your content for conversion, to drive traffic to your landing pages and capture new leads!

How to make sure you generate leads with your content

By optimizing every piece of your content marketing for conversion. Here are the 3 pillars you have to consider and work on if you want your content to become your #1 source of leads:

optimize content marketing for conversion and lead generation

But where to start? What format should you focus on? How can you measure the impact of your efforts? Are there other techniques you can leverage to increase your content quality and quantity?

If you want the whole set of tips you’re going to have to do the same thing as what I advise you do in the eBook you’re about to download: download the eBook “How to generate leads through Content Marketing“.

how to generate leads through content marketing CTA Download ebook Image by Sarah Jordan.

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About the Author

Julie Gauthier
Julie was our Director of Marketing. Before joining the other side of the Force, Julie was a client of while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).
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justin Martin
8 years ago

Nice Post! Really very informative. Thank you so much.

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