Is your content marketing really effective? Here’s the truth: most marketers are unable to answer that question. Yes, 56% of them admit either failing or lacking clarity on whether they are successful or not. Why? Because measuring the ROI of content marketing has never been an easy task.
Yet analyzing your content efforts is vital to identify what works, what doesn’t, and therefore improve. This article from Search Engine People puts it this way: “By including a measurement strategy into your content marketing initiative, you can adjust your approach, delivery and determine all possible paths to customer conversion.”
Here is another interesting data point: According to Hubspot’s State Of Inbound, “Marketers who check their metrics 3X+ times a week are over 20% more likely to achieve a positive ROI.”
That says it all.
As we know proving ROI is a top challenge for marketers, we wanted to share our tips and techniques for measuring content performance in a 20-minute webinar.
The 5 crucial steps to measure content performance
If you don’t know how to properly measure the impact of your efforts, what’s the point?
With the right metrics and analytics tools, you’ll be able to ensure you stay on track to generating more ROI out of your content marketing. Using Google Analytics is good, but it’s not enough to measure your performance!
Among other things, you’ll learn:
- Why lead generation should be your #1 KPI to measure your content performance
- How to attribute leads to content
- What to make of the data with a simple action framework
- Why and how to perform regular content audits
- How to drive predictable results with content intelligence
If you are starting with content marketing, rebuilding your strategy or having a hard time generating results from lead generation, this is for you!
Don’t hesitate to engage with us on twitter using the hashtag #ContentStrategy.
Image by Pixabay