It has been 7 years since we started the Scoop.it adventure. From the very beginning when Scoop.it was a simple innovative content curation tool to the powerful comprehensive content monitoring suite we offer today, from our first few beta testers to the 5+ million users we now have, and from being an early-stage startup to […]
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If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts..
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We regularly have questions about the benefits of content curation for SEO. Does content curation help SEO? Isn’t it harmful duplicate content? Isn’t it low-quality content? How can I use it to get my original content to rank? And many more… At Scoop.it, we’ve been observing the impact of content curation on SEO for a while […]
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If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more. Focus on doing a few great pieces of content rather than exhaust yourself or your team producing more and more. Of course, nobody ever recommended that you do low-quality content. […]
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What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog posts – showing that a lot of people have an opinion on that topic. But what about the data? Most […]
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At the end of last year, we conducted a significant research on the way our Pro and Business plans were used alongside our free version and on the value perceived by our users and customers. As a result, we’ve decided on a number of changes that will go live in the next few weeks and […]
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So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)
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Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part. Lost? Step 1: content curation Not entirely. Thanks to content curation technology, the […]
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Two of the most prominent marketers in the world are coming out with a plan to… kill marketing. In their upcoming book, Content Marketing Institute’s Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan for marketers to adapt or die. Behind the catchy headline, the main idea of the book is to turn marketing […]
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As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year for us: We passed 3,000,000 users on the Scoop.it platform. Overall the content they published received more than 185 millions […]
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Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus on SEO, etc… Sometimes – rarely – they’re right. But most of the times, it’s because they simply don’t have […]
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How does content marketing generate leads? In the first few years of content marketing, there wasn’t much clarity on the answer to this question. ROI-driven marketers didn’t have any other measurement system other than Google Analytics, which is hard to configure correctly for content marketing analytics. Some marketers gave up and argued content success shouldn’t be measured […]
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How do you get more traffic from content marketing? You can either create more or better content, or you can distribute that content better. In the latter case, it’s likely you’ve considered paid content promotion. And rightly so: if your content performs, it makes sense to promote it, right? The thing is, does it perform? […]
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By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing […]
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What if you end up spending more money on it than it’s worth?
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With so many different marketing tools and software solutions out there, it can be hard to know which one is right for running your content marketing strategy. Today’s digital marketing world is overwrought with many expensive and complex tools that were never designed for content marketing. From marketing automation software like HubSpot and Marketo to social […]
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Confused on which tools to use, or how much automation to turn “on” in your content marketing? There’s a fine line. Read our guide!
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We’ve had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of marketing – which include content – have benefited only minimally from advancements in automation. It’s only now that they can finally start to […]
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Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that’s exactly what Mark Schaefer addressed recently. To find out that… […]
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Update: we’ve added a comparison chart to at the end of this post to give you a detailed and visual overview of the difference between marketing automation software and content marketing software. Today, content marketing is an indispensable practice for marketers, with 88% of B2B marketers using it to generate traffic, leads and revenue. But while it’s […]
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Content is an investment. Each and every blog post, eBook or video you publish as part of your content marketing strategy takes precious time, resources and budget. The sad news is that the payback period for that investment is usually pretty short: a few minutes on Twitter, a few days on your blog… In a […]
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5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB marketers back then: what if 5 years from now, 50% of your website’s traffic depended on your blog’s […]
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Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires collaboration: drafting, comments, reviews, editing, etc. Even natural-born writers need editors. Perhaps more importantly, content marketing is not about creating content […]
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Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
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Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]
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A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing, I looked up their Twitter account: 41.7K followers. Then I looked up their LinkedIn followers: 63k. Facebook fans: 151.2k. Finally […]
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How long does it usually take you to write a good blog post? I’m talking about the entire process, from start to finish: the research, writing, sources, links, images, CTAs, reviewing, proofreading, publishing, etc.? We found that it can take an average of 4 to 6 hours in total. Creating good content is hard, we […]
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As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. But as a data-driven marketer and entrepreneur, I find that looking at the […]
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Are you in the content marketing business, or are you in the content creation business? Is there a difference?
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Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the clutter and get clarity on what’s important? Especially if you don’t have time to read […]
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