How to use WordPress + Google Docs to help you collaborate more effectively on your blog

Spread the love

how to collaborate more effectively on your blog wordpress and google docs integration

Who writes directly in WordPress?

Not many people it seems.

Good content requires collaboration: drafting, comments, reviews, editing, etc. Even natural-born writers need editors. Perhaps more importantly, content marketing is not about creating content for content’s sake. Rather, it’s about publishing content that’s in the sweet spot between your audience’s pain points and your company’s objectives. It’s both an ongoing creative process and an exercise in marketing and conversion. Content marketing is also inherently collaborative and requires multiple talents and teamwork to succeed.

When it comes to creating blog posts and essays, Google Docs is ideal: most everyone has a Google account, which they’ve learned to use early on. It’s equipped with great collaboration features that have built-in notifications, it’s easy to use and makes things easy to share.

Despite its strengths, however, Google Docs has two major limitations:

Deadlines mean nothing to Google Docs

Google Docs has no notion of time, and doesn’t help you to keep track of deadlines. This is a major drawback for managing the blog post creation process from start to finish. If you’re on a deadline, you need to handle each blog post as a small project. You need to retro-plan from the publishing date all your milestones: final review, formatting, optimization, editing, comments, drafts, etc. If you don’t do that, you’re likely to miss publishing dates and will end up with a blog that’s not consistently updated, which is one of the most common causes for failing at content marketing.

Keeping track of deadlines is a concept that seems a lot simpler than it is to actually do. Even if it’s only a few people who are involved in a project- whether it’s just you and your boss, you and your freelance writer- there’s a lot of coordination that has to take place. From emails and phone calls to discussions or meetings, there’s a lot that goes into ensuring you’re on track. Even if it’s just you, it’s easy to get caught up in all your other daily tasks and accidentally miss an important step.

While Google Docs is great for a lot of things, it doesn’t connect what you’re creating with when you should publish it. This means that there is no way to add a date or to visualize a small project plan on a timeline.

Copy/pasting Google Docs into WordPress doesn’t work well with images and formatting

Anyone who’s serious about content marketing will want their content to have a minimum of optimization and to look good once published. Formatting and using visuals are therefore two important things.

Formatting doesn’t play nice when copy/pasted into Google Docs. The result is often a visually unappealing mix of inconsistent styles brought from your Google Doc but that are the ones of your WordPress blog.

Images are simply left out. So if your post uses a series of images to emphasize your point, you are forced to re-upload each individual image into WordPress and end up doing twice the work.

Making Google Docs, WordPress and any other CMS work hand in hand with Content Director

If you’ve suffered from the above problems, you’re not alone: we’ve experienced the same challenges ourselves, right along with most of the marketers we’ve talked to. That’s why we’ve come up with a solution that makes Google Docs, WordPress or any other CMS such as HubSpot work nicely together by integrating Content Director with Google Docs. Content Director already synchronizes with your WordPress, HubSpot or Drupal CMS. Its smart calendar provides you with a continually-updated view of all your content day-by-day and week-by-week, helping you to effectively project-manage your entire content plan from a high level. In May of last year, we added one more level: we introduced easy-to-use workflows to enable collaboration post-by-post so you can plan and validate drafts and work with contributors who don’t have publishing rights. While we originally considered adding document management features, we felt that it would ultimately be better to leverage what people already use to manage their documents instead. Why re-build existing features in Google Docs that people enjoy using?

We decided to integrate Content Director with Google Docs to solve the two previously mentioned problems.

1. You can now attach (or even create) a Google Doc to a draft in your content calendar.

content calendar

You can find out more details in this knowledge base article. In the meantime, you can get started by simply creating a draft and then selecting ‘Attach Google Doc’ to establish the connection:

And enjoy the best of both worlds:

  • Review, comment, edit your blog post in Google Docs
  • Manage deadlines in your smart calendar

2. You can now publish Google Docs into WordPress automatically Content Director already knows how to publish to your CMS, allowing you to use it for things like sourcing and transforming third-party content into curated posts. With the Google Docs integration, once your draft is ready to be scheduled or published, you can validate it to have Content Director automatically format it for WordPress, matching your template’s style guide and including your beautiful images.

At, our mission is to help you publish content, so we hope you’re as excited as we are to have a powerful system that integrates with Google Docs to enhance your collaboration efforts.

Written on Google Docs. Published to WordPress through Content Director.

Want to work smarter and start generating real results from your content marketing? Find out how to use the new Content Director to help you become a smarter marketer!

new Content Director demo CTA

Image by Yoel Ben-Avraham.

0 0 votes
Article Rating
Rate this post: 1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)


About the Author

Guillaume Decugis
Co-Founder & CEO @Scoopit. Entrepreneur (Musiwave, Goojet). Engineer-turned-marketer. Skier. Rock singer.
Notify of
Newest Most Voted
Inline Feedbacks
View all comments
William Harris
8 years ago

This is so great – I hate the formatting issues I usually get when moving my stuff from Google Docs to WordPress. Nice work!

adam herzog
adam herzog
8 years ago

super cool! thanks guillaume and team

Guillaume Decugis
8 years ago
Reply to  adam herzog

Glad you like it Adam! Thanks for the comment.

Stock Brokers
8 years ago

good information has shared this blog for

How to use WordPress + Google Docs to help you collaborate more effectively on your blog.thank for sharing

IT consulting
8 years ago

Nice idea. This works well and I think this could be a great backup further as well. Thank you for the great information.

Syahran Syah
7 years ago

Hi Decugis..really I like your post keep i touch from Indonesia.

Would love your thoughts, please comment.x