If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.
What is a curated post?
Adding curated content to your blog or website can – and should – be much more than placing a few titles and links. You can turn each link you curate into a blog post with its own unique URL (aka permalink) that will be indexed in search engines, contribute to your SEO efforts and be shared individually by your readers on social media.
Just like any regular blog post, a curated post is a blog entry in your blog platform or your content management system. Its content consists by default of a title, an image and a quote from the original piece but to be effective, you shouldn’t stop at that.
The benefits of curated posts
“Content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”
Jason Miller – Senior Content Marketing Manager, LinkedIn
So this is not just about saving money or time: it’s also about adding to your original content’s results in terms of traffic, SEO or leads as well as building trust with your audience in a way your own content can not.
How to publish good curated posts
Since our launch a little more than 3 years ago, Scoop.it users have published collectively more than 100 million scoops using the platform. This gives us a lot of data to understand what works and what doesn’t when it comes to content curation.
Good content curators don’t just select and share: they add value by providing context and meaning. Luckily, if you have the right content discovery tools, you’re likely to have automated a good part of the content curation work. And as you’re probably reading a lot of content on your niche anyway, applying judgement to select the most relevant content will come easy. Not only that but you’ll be very likely to have something to add to that piece of content: a perspective, an objection, a way to complete the orignal author’s opinion or analysis. Add it as an insight to ensure your readers see the value you bring them as a trusted thought leader in your industry. And by mixing your own thoughts with excerpts from the original article, you’ll also add more value to search engines and get SEO benefits for your website as explained by SEO expert Jayson DeMers. The SEO benefits of content curation in general and of value-adding curated posts in particular have also been demonstrated by the experiment Bruce Clay ran comparing various content curation methods’ performance in Google rankings. Another data point is that more than 40% of traffic to Scoop.it pages come from search engines.
Images are another important part of good content curation. The Web is visual. We found social posts with images generate up to 2.8x the engagement and 88% more clicks. In the spirit of adding value by providing context, start your story with the image and make it the first thing readers see from your curated posts on social media. Think of this as the first slide of a presentation: replace the original post’s image with one that tells the story with your own spin and add a text overlay that will immerse your readers in it.
By adding insights, working with images, editing the title of your curated post, you’ve done most of the work to get your readers’ attention by placing the curated piece in their context. Don’t forget to link back to the original piece of course and mention the source (if you’re using a content curation platform such as Scoop.it, you won’t even have to think about it as this will be automated).
But getting readers’ attention (and traffic) is just the beginning. Don’t forget to add:
– Sharing buttons so they can share easily and amplify your content’s impact.
– Call-to-actions (CTAs) to convert readers into subscribers, prospects or customers.
– Categories or tags to make it easier for readers (and search engines) to find your content later on.
To make the most of content curation for your own website or blog, you can use the above infographic as a checklist before publishing a curated piece. In that spirit, using integrations such as the Scoop.it WordPress integration will make it easier for you do so and ensure you make the most of your content curation efforts by publishing awesome curated posts to your blog.
So over to you now: what would you add to this list? What other important tips for publishing curated posts would you recommend? Let us know in the comments.
And if you’d like to see how content curation can help you improve SEO, you should read this eBook!