In this guide, we’ll take you through ways you can promote your curated content so you can consistently get it in front of the right people.Read More
The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.Read More
Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.Read More
The sudden outbreak of Covid-19 has shaken the entire world severely, forcing the global shutdown of several activities. And educational activities are no exception. The centuries-old traditional classroom-based education industry witnessed a paradigm shift, and online learning became the new normal overnight. Many academic institutions and training centers that were earlier reluctant to change their traditional approach of imparting learning had no option other than transitioning entirely to online platforms. Though the novel coronavirus brought new challenges for educators, it has opened new avenues for eLearning and online teaching.Read More
Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it is essential to do so.Read More
Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.Read More
On April 2nd, 2019, the world said goodbye to Google+, a social network created by the search engine giant.
In the tech world, this isn’t the first time for an entire social platform to disappear. We saw it when Vine, a 6-second video platform shut down, as well as when MySpace faded away.
In other words, when you place a lot of your effort into a platform you can’t control, it’s important to be prepared for the circumstances in case it disappears someday.
Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK.
But Google+ was incredibly valuable to many users around the world.
The reason? Private Google+ communities. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner.
This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default.Read More
Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow…Read More
Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…Read More
Online courses are more popular than ever before. But what few on the outside know is just how profitable they can be for the brands and entrepreneurs producing them. If you’re looking for a new…Read More
Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…Read More
Those who claim that content marketing is only for people with deep pockets couldn’t be more wrong. If you’re an SMB looking to make a real impact through your content, if you want to generate actual, concrete…Read More
Scoop.it’s content marketing & technology survey: what are your expectations from technology in 2016?
What are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more…Read More
Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…Read More
As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…Read More
With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities….Read More
What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…Read More
We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…Read More
Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…Read More
As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content…Read More
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of…Read More
Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase…Read More
Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. We mentioned how much content marketing…Read More
Content marketing sucks. What’s more, the coolest content marketers no longer have blogs. Wait. What? Has guest blogger Barry Feldman (please excuse the weird switch to the third-person voice) flown kamikaze into the Scoop.it blog…Read More
Content Marketing is about sharing and education. It’s about being useful to your audience. As Carlton Hoyt was pointing out on the Content Marketing Institute’s blog: “Stop Thinking Content, Start Thinking Resources”
At Scoop.it, we’ve always been eager to learn. We do that by curating great content from influencers, by deriving our own conclusions from our own experiments and by sharing with the Scoop.it community on this blog and on our social channels to spread the results and collect feedback.
We’ve been doing that for some time now and even though we never had more than one full-time employee in charge of content, we now have a pretty big collection of content published including:
- 7,049 tweets and thousands of posts on our Facebook, LinkedIn and Google+ pages.
- 1,419 scoops.
- 491 blog posts (on our blog and a dozens more contributed to other blogs).
- 35 slideshares.
- 5 white papers and ebooks.
- How should we structure this wide variety of content so that it’s useful for our audience not just today but over time?
- How do we do that in such a way that is the least time-consuming and the most efficient?
So as we’ve seen many marketers go through the same questions, we felt it would be interesting to share what we learned on this question, what mistakes we made and what successes we had.Read More
I really liked Dan Stasiewski’s article about the 8 mistakes CMOs make when structuring their marketing teams and I was going to curate it and add a few lines about what to do to be good at marketing without a CMO (or a good one). I got carried away. I’m not reinventing the wheel here, but sharing my own experience on how to manage and thrive as a marketing professional even when you’re not lucky enough to have a CMO or marketing leader – or even a team!- to help you structure things around.Read More
Sooner or later, especially for B2B companies, you’re going to be asked how much of an impact your content marketing efforts had on the #1 metric of all: revenue.
Lead generation is already a key objective for 83% of B2B content marketers and the trend is going up.
So how do you effectively measure the impact of your content marketing on lead generation for your company?Read More
Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll struggle to make an impact. We happen to disagree.
Over the past three years, we’ve been diligently working with SMBs to find success with content marketing via our products, our blog, a Meetup series, and endless conversations with clients as well as subject matter experts. The results of this work have added up the lean content marketing ideology, which is the practice of optimizing content strategies in order to create the highest impact with the least amount of time and resources.Read More
Three and half years ago, my friend Steve Rosenbaum came out with a book that had a huge impact: Curation Nation. He described perhaps better than anyone else how much content curation was needed and how important a trend it will be. His latest book Curate This! just got published and it’s a fantastic read: not only is it a curation jewel in itself but he also introduces a new concept that paints the future of what the Web could eventually become: the desert island.Read More
“What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What’s the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? How do they work?”Read More