What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today?
If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend a lot of time thinking and writing about the content marketing industry. Our product is even designed to help content marketers do their jobs more efficiently! No wonder we have some questions to ask you.
So, we decided to create an annual survey of marketers to see what you have to say about our industry.
The Annual Content Marketing Report 2016
This report will help us tremendously in creating better content to help you in your daily job.
The entire survey should take no more than ten minutes of your time (we timed it at 7 minutes).
Please answer the questions to the best of your ability and feel free to choose the “prefer not to answer” option if needed.
Want to win a $100 Amazon Gift Card?
We are offering every person who completes the Scoop.it Annual Survey the chance to win one of two $100 Amazon gift cards.
Take the survey now and get registered to win an Amazon gift card. Do not worry about giving us some personal information, your individual answers to this survey are completely anonymous and will not be shared with or sold to any external party. We will only use this data as part of a larger, combined member demographics profile.
Update on February 2: Over 600 people took our annual Content Marketing Survey so far! Today I’m happy to announce the two lucky winners of the $100 AmazongGift Card: Emily Johnson from Cloudcraze and Bill Cushard from Service Rocket! We will send the gift cards to the winner later this week by email. I wanted to personally thank everybody for taking the survey, we’ll be analyzing the results in the upcoming weeks and publish the results as soon as possible!
Once the survey is closed, we will analyze the answers and share with you the 2016 Content Marketing Annual Report.