The Importance of Design in eLearning

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The Importance of Graphic Design in eLearning

Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry. Most businesses are so fascinated by this technology that they have started using it for corporate training purposes. A few more organizations are looking forward to investing in it in the near future. In a nutshell, this crisis has brought a wonderful opportunity for eLearning course designers and developers; they can prove their mettle by doing it right.

A well-thought-out graphic design is a foremost requirement to make your eLearning course stand out. A good design not only engages the learners but also contributes to the achievement of learning goals. So, let’s talk in detail about the importance of graphic design for eLearning success.

  1. Makes a Compelling First Impression

Suppose a complex topic has been represented in two ways – i) through plain text, and ii) via beautiful visuals complemented with relevant content.

Option 1 – There are 3 types of communication: Verbal, Non-Verbal, and Written.

Option 2-

Image Source: Business Jargons

Which one would you prefer to read? We are sure you will choose Option 2.

The human brain is hardwired for visual content, and eLearning course developers can leverage this scientific fact for spellbinding the learners and keep them hooked till the end of the course. To sum up, the use of high-quality graphics with appealing aesthetics is the only key to gravitate the readers towards your eLearning course.

  1. Direct the Learners’ Eyes on the Important Part of the Content

The modules cluttered with too much information can overwhelm the readers and may confuse them as to where to look. Here, visuals can serve as the apt cues to draw the attention of the readers to the intended message, thereby enabling them to wrap their wits around the course. Furthermore, visuals make learning easy by appealing to the intellect, sensibility, and sense of the learners.

  1. Makes it Easy to Comprehend and Memorize

You can create an interesting story around your topic and represent it in a meaningful way using graphs, videos, infographics, and other visuals. Further, visuals reduce the extraneous cognitive load from the working memory of the readers, thus making it easy to understand and memorize complex information. Visuals help break the complicated topic into smaller chunks, allowing the quick processing of the information by the brain.

  1. Helps Achieve eLearning Goals

Improving the skills of the employees, making them aware of the new organizational policies, encouraging them to adapt to changes and technological advancements, etc., you can achieve all your objectives by complementing the textual information with attention-grabbing visuals and representing it in a well-organized manner.

  1. Inspires Learners to Take Actions

Image Source: eLearning Industry

Maybe you want your readers to sign up for a free trial, head over to your specific module, or download a PDF template, you can motivate them to act by including a stunning visual of a call to action (CTA) in your eLearning course.

The Final Takeaway

Graphic design is an intrinsic part of the overall eLearning modules creation process. An eLearning course with an eye-pleasing design not only makes the content more meaningful but also communicates the right message to the learners, thus encouraging them to take the right action.

If you are also planning to create an eLearning course for staff training; you can use the pre-designed visuals to make your modules effective and impactful. But if you don’t have much time or skills to create it, you can hire an experienced graphic designer who knows all the nitty and gritty of the eLearning course design.

What are your thoughts about the eLearning design? Do let us know in the “Comment” section. If you like the blog post, do share it on your social media handles.

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About the Author

Ashish Arora
Ashish Arora is Co-Founder of, a leading provider of result-driven, professionally built PowerPoint templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on Twitter or LinkedIn.
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