The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Marijana Kay

Employee advocacy & content curation: how you can boost engagement

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?

Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.

At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.

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How to schedule and organize your curated content with Scoop.it publication calendar

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point.

The benefits of content curation are endless. Curated content takes less time to generate and publish. It builds trust and authority. It engages your audience. It connects you with influencers and big names in your industry.

And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road.

We’ve always been proponents of strategic content curation. With strategy in mind, you can set and accomplish huge goals as a business, such as establishing partnerships, breaking into new markets, hitting revenue milestones, and more.

By focusing on the right topics at the right time, you can provide real value to your ideal audience.

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How to Maximize the Impact of Email Newsletters With Content Curation

One of the best ways to build trust with your audience is by opening a two-way communication channel.

Social media has provided this for a long time now. Everyone can now tweet, message, and tag brands through channels they hang out on.

When you’re on the business side of this interaction, there’s a problem (and it’s not quite obvious): these platforms dictate the rules of your engagement with the users.

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Content Intelligence: How Content Insights Power Up Your Market Intelligence

Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years.

In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving.

Here’s some more food for thought: lack of understanding for the market is among the leading reasons businesses fail. Where’s the demand? How is competition doing? What are the problems and opportunities?

Market intelligence is the answer to these questions. Market intelligence includes consistent collection and analysis of all data that’s relevant to a company, such as customers, competitors, market trends, suppliers, and more.

The real benefit comes from turning those insights into data-driven decisions and actions that keep the business growing and evolving.

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How to Use Content in a Market Intelligence Strategy

Content insights powers up your market intelligence and your chances of surviving in the market.

We’ve already drilled into the importance of content intelligence, and it became overwhelmingly clear that for something so important, companies are collecting market knowledge quite sporadically.

As it turns out, marketing departments are the ones usually taking the lead on this. However, it’s no secret that almost every marketer already has more than they can handle on their plate.

In fact, one study revealed that 88% of marketers would prefer spending more time on strategy as opposed to preparing reports and analysis. It’s easy to see how content insights that empower market intelligence get neglected in the pursuit of strategic work.

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Scoop.it Enterprise: The Alternative to Google+ Communities

On April 2nd, 2019, the world said goodbye to Google+, a social network created by the search engine giant.

In the tech world, this isn’t the first time for an entire social platform to disappear. We saw it when Vine, a 6-second video platform shut down, as well as when MySpace faded away.

In other words, when you place a lot of your effort into a platform you can’t control, it’s important to be prepared for the circumstances in case it disappears someday.

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK.

But Google+ was incredibly valuable to many users around the world.

The reason? Private Google+ communities. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner.

This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default.

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Content Hubs: Your Ultimate Quick-Start Guide

If you’re like most content marketers, you’re dealing with consistent pressures and demands of the industry. If you fail to keep up, you can’t see results. Because…

An estimated 50% of all content is going completely unused. Evergreen, high-quality content has never been more paramount to the content strategy success, and you can’t afford any time to waste on content that won’t bring you ROI.

Ranking in search to get in front of your target audience takes time. Only 22% of pages that rank in the top 10 results were created in the last year.

The need to have an omni-channel strategy is at its peak. Even though it requires more time and planning than single-channel content, businesses who adopt it achieve 91% greater year-over-year customer retention rates.

Remember: people aren’t searching for content. No one wakes up and wants to watch a webinar or read a whitepaper. Instead, they are searching for solutions and answers. If you’re the one providing answers, you can win them over and turn them into loyal, returning readers and visitors.

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Content Curation: What it Really Takes to Skyrocket Your Brand’s Credibility

It’s often a challenge to dive into content marketing head first.

It costs you money and time. You can’t see results quickly. And on top of that, if you’re going in the wrong direction, it might take you months until you realize it.

To make content marketing work for the organization—meaning, to make it sell and bring positive return on investment—companies fall into the trap of only talking about themselves.

While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. In other words, they have to rely on you first.

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Content Curation and WordPress: The Perfect Fit

The demand for companies to create quality content is at an all-time high—and it’s no surprise.

The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.

In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.

Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:

Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information
On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.

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How to Start Blogging: The Guide to Successful Content

Still haven’t started your business blogging efforts? No idea how or where to start? You’re in the right place. Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. This will increase your likelihood of […]

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Why You Should Stop Talking About Yourself in Your Content Marketing

Why You Should Stop Talking About Yourself in Your Content Marketing

“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Now […]

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Paid Content Distribution: How to Win With Your Perfect Audience

As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.

Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.

With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.

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Content Curation Strategy: A Comprehensive Hands-On Guide

When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything.

You can see the first scenario quite often, and it’s no surprise.

Content curation feels like a simple thing to do—you find the content you like, you share it along with your thoughts on it, and you move on. Your content calendar is full and your boss is happy. But this approach means you’re investing your time into something you can’t quite measure the results of.

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