Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in.Read More
Articles by Marijana Kay
Your online reputation precedes you. Before you even get to speak to your readers, prospects, or customers directly, they’re influenced by so many platforms you don’t own and can’t control. From online review websites and…Read More
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…Read More
What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves…
…or is there a painful silence?
We always talk about how beneficial it is for businesses of all sizes to publish content that helps their audience and their customers, including both created and curated content.Read More
Are you seeing results from your social media activities? Or is it just another thing to worry about on your already full plate as a marketer?
If your answer is closer to the second option, you’re missing out on the benefits of an engaged community on social media. Unlike some other platforms, social media is ideal for a two-way communication with people who support and buy from your brand.Read More
Curating on mobile: the key to content curation consistency
One of the biggest challenges of content curation is staying consistent with it.
Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.
This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. Consistency is key.Read More
You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board.
But curated content is only useful if you can navigate your way through it.
Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe? Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document?Read More
Industry trends on your website: the why, what, and how
It’s no secret: we love content curation around here.
We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content.
From curated social posts and newsletters to fully fledged content hubs, you can support almost any marketing goal with content curation. Another excellent way to reap all the content curation benefits is the integration of industry trends and news to your website.Read More
How to create an engaging newsletter: Easy steps to get started
There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.
Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.
According to the report from Emarsys, 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Email is a valuable tool across the whole customer journey.Read More
If you’re in charge of your company’s communications, you have a lot on your plate at all times.
You’re handling media relationships, working with your social media team, and monitoring news about your company. You’re also making sure your communications are crisis-ready if needs be.
As we’ve already talked about, you can use content curation to make the job of your communications team significantly easier. With it, you can build a foundation that’s easy to use and allows you to work more efficiently.Read More
We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.
But those aren’t the only roles that can benefit from content curation.
If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation.Read More
Think about this paradox:
C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make.
At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their attention is needed in dozens of interactions daily. First Round Review reported that 70% of a typical CEO’s schedule is sub-optimal—usually spent in meetings and emails.
If you’re in charge of your company’s marketing and/or communication, it means your messages may not be reaching your executives. They’re the essential decision makers, so the delay on their end makes you miss your deadlines.Read More
We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade.
Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited.Read More
The growth of each company depends on two essential groups: its employees and its customers.
More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come.
However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success.Read More
Do you have a process of monitoring trending topics and content online?
Or content from your competitors?
How about mentions of your own brand (or founders and executives)?
There’s no one single place to do this. You can use Google search and social media platforms (search, hashtags, and mentions), Google alerts, and more.
These are all useful, but you might end up spending a lot of time jumping between tools and spending more time gathering this content than doing something about it—and that’s not fun, especially if you repeat this day after day.Read More
You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board.
Some of the biggest challenges that come with content curation include questions like:
How can I find the right content to curate?
What should be my content curation strategy?
Can I curate content without spending too much of my time?
We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t.
Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share?Read More
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all?
When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. After several hours of hard work to put an article out into the world, this feels like a wasted opportunity.
So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. After all, it’s not your content, so why would you turn your audience’s attention to it instead of your own content?Read More
The way we feel about newsletters here at Scoop.it was never a secret.
Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+).
This dynamic will never end—platforms will always keep emerging and disappearing.Read More
If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.
It can help turn your employees into your biggest advocates and your sales representatives into top sellers.Read More
With standard content marketing, you share tips, guidelines, templates, checklists, and other resources to help your audience achieve a certain goal or solve a problem at hand.
By adding thought leadership, you add your own voice, experience, and values. You add something that no one else could copy or replicate successfully.
Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.
Does that mean that content marketing and thought leadership are interchangeable concepts?
Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.
Not quite. However, they feed into each other. Smart marketers and business owners infuse thought leadership into content marketing to carve out a unique, memorable position in the market for their company.Read More
When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?
Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.
At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.Read More
Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point.
The benefits of content curation are endless. Curated content takes less time to generate and publish. It builds trust and authority. It engages your audience. It connects you with influencers and big names in your industry.
And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road.
We’ve always been proponents of strategic content curation. With strategy in mind, you can set and accomplish huge goals as a business, such as establishing partnerships, breaking into new markets, hitting revenue milestones, and more.
By focusing on the right topics at the right time, you can provide real value to your ideal audience.Read More
One of the best ways to build trust with your audience is by opening a two-way communication channel.
Social media has provided this for a long time now. Everyone can now tweet, message, and tag brands through channels they hang out on.
When you’re on the business side of this interaction, there’s a problem (and it’s not quite obvious): these platforms dictate the rules of your engagement with the users.Read More
Here’s a scary fact: 50% of businesses fail in the first five years of business, and 66% in the first 10 years.
In other words, if you’re in business for less than five years, you stand a 50-50 chance of surviving.
Here’s some more food for thought: lack of understanding for the market is among the leading reasons businesses fail. Where’s the demand? How is competition doing? What are the problems and opportunities?
Market intelligence is the answer to these questions. Market intelligence includes consistent collection and analysis of all data that’s relevant to a company, such as customers, competitors, market trends, suppliers, and more.
The real benefit comes from turning those insights into data-driven decisions and actions that keep the business growing and evolving.Read More
Content insights powers up your market intelligence and your chances of surviving in the market.
We’ve already drilled into the importance of content intelligence, and it became overwhelmingly clear that for something so important, companies are collecting market knowledge quite sporadically.
As it turns out, marketing departments are the ones usually taking the lead on this. However, it’s no secret that almost every marketer already has more than they can handle on their plate.
In fact, one study revealed that 88% of marketers would prefer spending more time on strategy as opposed to preparing reports and analysis. It’s easy to see how content insights that empower market intelligence get neglected in the pursuit of strategic work.Read More
On April 2nd, 2019, the world said goodbye to Google+, a social network created by the search engine giant.
In the tech world, this isn’t the first time for an entire social platform to disappear. We saw it when Vine, a 6-second video platform shut down, as well as when MySpace faded away.
In other words, when you place a lot of your effort into a platform you can’t control, it’s important to be prepared for the circumstances in case it disappears someday.
Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK.
But Google+ was incredibly valuable to many users around the world.
The reason? Private Google+ communities. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner.
This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default.Read More
If you’re like most content marketers, you’re dealing with consistent pressures and demands of the industry. If you fail to keep up, you can’t see results. Because…
An estimated 50% of all content is going completely unused. Evergreen, high-quality content has never been more paramount to the content strategy success, and you can’t afford any time to waste on content that won’t bring you ROI.
Ranking in search to get in front of your target audience takes time. Only 22% of pages that rank in the top 10 results were created in the last year.
The need to have an omni-channel strategy is at its peak. Even though it requires more time and planning than single-channel content, businesses who adopt it achieve 91% greater year-over-year customer retention rates.
Remember: people aren’t searching for content. No one wakes up and wants to watch a webinar or read a whitepaper. Instead, they are searching for solutions and answers. If you’re the one providing answers, you can win them over and turn them into loyal, returning readers and visitors.Read More
It’s often a challenge to dive into content marketing head first.
It costs you money and time. You can’t see results quickly. And on top of that, if you’re going in the wrong direction, it might take you months until you realize it.
To make content marketing work for the organization—meaning, to make it sell and bring positive return on investment—companies fall into the trap of only talking about themselves.
While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. In other words, they have to rely on you first.Read More