Content hubs: your secret to success in publishing (free eBook)

Content marketing sucks. What’s more, the coolest content marketers no longer have blogs.

Wait. What?

Has guest blogger Barry Feldman (please excuse the weird switch to the third-person voice) flown kamikaze into the Scoop.it blog to burn the place down? No.

Friends, Romans, countrymen, lend me your eyes; I come to praise the power of content marketing, not to bury it.

My point is simply this: content marketing is exhausting. It can suck the energy from those tasked with tackling it and render blogs, resource centers, and social media channels utterly exhausted, dried up or dead.

I’m being a bit dramatic, but there’s no denying the reality that a sad majority of content marketers fail or bail because they’re unable to keep pace.

Content hubs are here

When we stare into Madam Marketing’s crystal ball we see content hubs proliferating in the months and years to come.

Why? Because a strategically executed content hub helps you become and stay prolific. They can be your secret to a long and prosperous life in publishing.

This might be a good time to tell you that our enthusiasm for content hubs inspired Scoop.it and yours truly to collaborate on the creation of an eBook.

Download “Content Hubs Are Here” now, 40-pages crammed with the secrets to powering your ultra-lean digital publication.

Cleaner and leaner than your basic blog

Clean – Content hubs can look very cool and clean. And you’ll see exactly what I mean because the eBook’s also a “look-book” featuring 13 tasty examples from a diverse collection of companies that showcase their content via a hub.

Progressive brands are of course including blog-style articles in their hubs, but they’re including so much more:

• Video

• Audio

• Infographics

• Recipes

• Service offerings

• Articles

• eBooks

• White papers

• Quizzes

• Ads (yes, even ads)

As I wrote in the eBook, if it’s digital, it’s fair game.

Lean – Now for the best part of the story… Content hubs help revive or keep alive your fried, freeze-dried, and burnt-out content publishers. You see, besides housing a wide media mix, the content you publish on your hub can be:

• Homegrown

• Curated

• Socially sourced

• User generated

From the get-go, Scoop.it and its services have been all about making content marketers leaner and meaner, meaning you butter more bread without turning into toast. And by more, we mean more:

• Content

• Authority

• Search rankings

• Traffic leads

• Social shares

• Analytical insights

Everything we know about content hubs is packed into the informative and image-rich Content Hubs Are Here eBook. So without further ado, help yourself to this great freebie by downloading the eBook here.

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