Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? All the answers below, and also in […]
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Account-based marketing has been one of the biggest new trends in B2B marketing for the last few years. It’s not surprising, actually. ABM works.
Of course, content marketing works, too. So it makes sense the two strategies can overlap.
They overlap considerably, actually. You can’t do ABM without content.
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How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of the process, isn’t it? There’s also: Picking the blog post topic Planning the blog post’s phases of development Assigning the […]
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There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary […]
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Does your content marketing need an upgrade? If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results. In fact, one of the reasons they’re doing well […]
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Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on.And while we urge you to do more curation this year, we want you to do it right.Not just for us. For your readers. Your co-workers. Your boss. The internet in general.Because good content curation […]
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I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on LinkedIn at all. It’s the end of the year, after all – a lot of us are thinking about our […]
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I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” If you graphed this situation, it’d look like this: As you […]
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Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get. So where is all this traffic coming from? […]
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You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with trying to manage a content marketing program with post-it notes. Whatever the reason, you’re ready to dive in. You’ve picked […]
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Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]
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Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content. Every single year, we create more and more content. The “more is better” strategy can work – to an extent. […]
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You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]
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Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means […]
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Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing isn’t very good, it can slow us down – a lot. A recent study estimates that 6% of all U.S. […]
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You know how “a picture is both a thousand words”, right?Well, sometimes just showing an example is the best way to illustrate an idea.In that spirit, it seemed about time for a round up of some great examples of content curation. And while we might not have deliberately set out to do a “how to” […]
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Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this: Or I could write you a technical whitepaper. It would be written in “proper” dry business lingo, with convoluted sentences, laboriously […]
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You know content marketing can bring your site more traffic. But could it actually improve the conversion rate of that traffic? Yes. And there’s quite a lot of evidence to prove it. But it’s not 100% conclusive. Some of the evidence tying content marketing to conversion rate lifts is a bit … circumstantial. Content marketing […]
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And […]
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask the opinion of an old-school copywriter. Many of them would recommend spending half of your writing time on the headline. […]
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Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were sending email updates to their list at least once a week or more. This is a big missed opportunity. […]
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Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important things. Like our existing customers. This is a big missed opportunity. Your current customers – your repeat customers – are […]
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Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim […]
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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]
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So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is scientifically possible your world-class prose will bowl people over so completely that they’ll share every word you write. Just a […]
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The principle of content marketing is simple: Content attracts an audience and builds trust. Trust, over time, becomes sales. Making that work in the real world is harder than it sounds. That doesn’t mean it can’t be done. And it doesn’t mean people aren’t doing it all the time. In fact, new research from the […]
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we think. But is it really done? As many of you know, when we hit publish, the work isn’t nearly done. […]
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Picture this: You’ve just finished a terrific new ebook. You’re laying out the landing page for it. And because the whole point of publishing this ebook is to attract new leads, you… don’t require people to fill out a lead generation form to read it. You do not “gate” the ebook. That’s contrary to how […]
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Feeling lonely? If you’re a content marketer, there’s a reason: Most of us are one-person teams. And while going solo might make happy hour kinda dull, it doesn’t mean you can’t get lots done – and get great results. In fact, it’s easier than ever to be a one-person marketing department. Here are a […]
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