The Content Curation Blog

How content curation can help you to engage your audiences

Product News

Content curation: Download the mobile application

Ever since the launch of, almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. Phenomenons like the rise of fake news have changed the way we stay informed. The curation of pertinent and quality content, complemented by an expert insight has never been so important.

Another thing is sure, the share of smartphones for everyday online use is ever growing. As a content curation solution, it is’s responsibility to enable its users to engage via the content in the smoothest way possible. This is what we are offering with the application that offers an agile and effective curation of content while using your phone.

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Content curation: your best bet if you’re looking to save time and money

“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own”
Read the full article at

In this post, our good friend Paul Chaney outlines the numerous benefits of content curation to help you publish good content if you’re struggling to find time or money.

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The blurry line between blogging and curation

Bloggers write less than they think they do, and they curate more than they realize.
Most of this is due to the nature of blog posts. They tend to be a mishmash of mediums and sources. For example, we’re advised to include an image every 350 words or so. It’s also a good idea to link out to respected sites. And when you link out, usually you’re doing it to reference what someone else has written.
Blog posts that back up what they assert with research also tend to do especially well. That was recently proved by Moz and BuzzSumo in their study, “Content, Shares and Links: What We Learnt From 1m Posts”. As the blog post summarizing the report says,
“There are, however, specific content types that do have a strong positive correlation of shares and links. This includes research backed content and opinion forming journalism. We found these content formats achieve both higher shares and significantly more links.”
Whether it’s a quote, or a reference, or an image or a video, the blog post as a genre has an affinity for curation. In fact, many of the best practices I just mentioned for posts are curation themselves. Photographs are usually curated. Research is almost always curated. And quotes and links are clear examples of curation.

[caption id="" align="alignnone" width="624" caption="This is a screenshot of one our older posts. It’s got several images, links, and two references to other publishers’ information. In other words, it’s almost entirely curated content, plus some copy to weave the whole thing together."][/caption]
Blog posts tend to take another step towards curation when you consider a part of curation that’s too often ignored: the practice of commenting on what you curate.
Many of us – myself included – are a bit lazy with our content curation. We spend the time to find and share good stuff, sure. But when we share the stuff, we don’t add our own commentary. We might tack on a hashtag, but that’s about it. Many of us (again, me included) rarely bother to add a phrase or two of commentary.

[caption id="" align="alignnone" width="624" caption="I should be adding more commentary to the content I curate on social media. Adding hashtags isn’t enough. But I did get in three whole words of commentary in one of these tweets."][/caption]
We should add more commentary. Content that is shared without commentary still has some value, but not nearly as much value as if we added a few words about why it matters. We could even go so far as to say why it matters, and then tie it into a larger theme…
By then, we’d practically be blogging.

The blurry line between blogging and curation.
To understand this better, let’s imagine content curation in different content formats as a spectrum. On one side of, we’ve got blogging. The type of blogging that has a few references to other sources, uses a few graphs and maybe a few images, and has a few quotes. Blogging that’s, say… about 20% curated content.
The remainder of the post includes lots of commentary on all that curated content. There’s also usually some discussion about how all those curated elements fit together to create the theme or topic the post is about.
On the other side of the spectrum, we’ve got the shared content stream (all curated) that people like me put out in our social media accounts. It could be a Twitter feed, or a Facebook page, or a Scoop.It account. That content could be about 80% curated. I say that because for about every five posts I publish, one post promotes my own stuff. This is a common – and recommend – promotion mix. It’s enough of other peoples’ content to create a good feed of industry information and ideas, but just enough of my own content to get some exposure for my own work.
Here’s what we’ve got so far on the spectrum. On one side, a standard, well-researched blog post that’s maybe 20% curated. On the other side, a curated social media account/feed…but without much commentary on the curated content. It’s about 80% curated.

Now, let’s talk about a few types or formats of blog posts that tend to have even more curated information in them. These types of blog posts that tend to be more than 20% curation. These are more like 30-40% curated:
· The list of tools post.
· The list of studies post.
· The case study post… if it draws from someone else’s case study.
These blog post formats take it even further. Some of them are well over 70-80% curated:
· The “list of statistics” post.
· The “round up” post – experts’ opinions.
· The interview post.
You probably saw this coming a few paragraphs ago, but by the time we get to round up and interview posts, we’re looking at content that’s more than 50% curated. That’s content with more curation than a curated social media feed, assuming it’s got some commentary.
Let’s circle back to my social media feed example. You know, where I was sharing curated posts about 80% of the time. It was only 80% curated because some of my own content gets sprinkled in, about one piece of my content for every four pieces of other content. And unfortunately (because I am lazy), I was not adding much commentary to those shares, aside from a couple of hashtags.
But let’s say I started to do a better job with my curation, like Dr. Merz does in the example below. And let’s assume I was not limited to Twitter’s 140 characters. If I was building my curation stream / social media feed on Facebook, LinkedIn, Google+, Pinterest or, I could have more room, and add a few sentences. On ScoopIt, I could even add a few paragraphs.

That would take my social media feed from being 80% “pure” curation to more like 50% or less of pure curation. If I did a really thorough job of the commentary, and grouped the curated content into tight categories, I’d have the rudiments of a blog post.
In other words, after I start commenting on my curation in that social feed, suddenly there’s not much difference in the ratio of “content” to “curation” between the blog posts and the social media feed. And when you start counting the commentary on the curated content as curation, too, suddenly the blog posts are almost entirely curation. The social media feed is too.

When it’s hard to tell the difference between content and curation.
Maybe this all feels like I’m bending the definitions of blogging and content curation too much. Maybe all we’ve got now is a tangled knot of stretched out definitions. But perhaps we’re not recognizing how much curation goes on in blog posts. And perhaps we should try to bring in more context and commentary to our social feeds and pure “curation” streams.
While I’m talking about definitions, consider this definition of content marketing from The Content Marketing Institute:
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Did you see it? “Curating” is included in CMI’s definition of content marketing. And I’ve just added another piece of curated content to this post.

What do you think?
Are blog posts mostly curated content? Or does that really only apply to blogs in certain industries and by certain authors? Should blog posts have more, or less, curation in them?
And are we slacking off by not adding more commentary to our curated social media posts? Are there enough benefits to that to make it worth our time?
We’d love your thoughts on this, pro or con. Tell us what you think in the comments.

And if you’d like to know how you can start blogging consistently in 30 minutes a day or less, read our eBook!

Image by Sonny Abesamis.

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Content curation should be a daily habit for all marketers

It is possible to build daily habits that guarantee to give you higher ranking and greater marketing success. Here are the habits you should cultivate.
Read the full article at:

In his article, Neil Patel lists 5 daily habits you can (and should) start doing if you want your rankings to go up and get more results out of your content marketing efforts:

1. Write and publish one article – 1 hour per day for 1 to 2 articles per week.

2. Update one old article – 10 min per day.

3. Post a link to an article on every social media platform – 5 min per day.

4. Interact on one forum – 10 min per day.

5. Reply to one Tweet, Google+ update, Facebook post, and LinkedIn discussion, etc. – 10 min per day.

He explains exactly why you should get these 5 habits to ensure you greater results in your content marketing strategy and then gives you practical insights on how to master those habits.

This list is great and I try my best to spend about an hour doing them every day, simply because they do work. Given our experience, I’d like to talk about a sixth practice that has had a real impact on our content marketing ROI, and that I’m sure Neil would like. Let me know Neil! 🙂

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Mobile content curation: save (even more) time publishing content with the new iPhone App

Save time publishing content with the new iPhone App

No matter how good blogging Apps like the beautiful Wordpress App can be, writing 800 words on your iPhone will never be easy. But just like pictures, curated posts are a natural fit for mobile users. Why? First, reading news on smartphones has become common and second, the creation effort involved in curation is more limited: adding a 150-200 word insights to something you’ve read and selected is easy.

So today, we’re glad to give you a tour of the new App for iPhone that, according to MarketingHits founder Brian Yanish who was among the firsts to spot it on the App store, is “making it easier than ever to curate“.

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How to improve SEO – the power of content curation

90% of all the data in the world has been generated over the last two years? Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condoned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”.
The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page.

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Introducing Workflows, Drag and Drop Newsletters and Lead Analytics to Improve Content Marketing ROI

ROI is just around the corner with Scoop it Content Director

The launch of Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are happy to announce the release of a new version of Content Director that takes into account the many enhancements you asked for and that will help you generate more ROI with your Content Marketing.

This new release is centered on three main areas:

– Scale your content marketing with contributors,

– Create engaging newsletters in minutes with a new drag-and-drop editor,

– Measure What Matters – improve and prove the ROI of your content with the new analytics.

We will host a webinar on May 20th to show you how you can leverage Content Director to improve your Content Marketing strategy and ROI. You can register here.

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How to share content with an image on Twitter for greater engagement

How to share share curated content with images for greater engagement

Twitter has become a very busy place. As we’re collectively following more and more people, our Twitter timelines become more and more crowded. The consequence: less organic reach, lower engagement.

Last year, observing the same phenomenon, I wrote that social media publishing had to dramatically change to keep yielding results for professionals and marketers. This post, which followed Facebook’s own admission that organic reach was declining for pages, was one of the most resounding ones on our blog with many of our readers confirming this trend through their own experience. Our recommendation back then was simple: use a content hub for all your content – not just your blogs and created content but also your curated content. Bring your social traffic to it so that you can have engagement on your own turf and drive conversions.

This is still the best thing you can do to align your social media and your content marketing efforts and get results. But today, we’re adding a new way to drive engagement up by making sharing your curated content as an image effortless.

Here’s how.

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Introducing Content Director Content Director

The absolute need to deploy a serious content marketing strategy has been obvious for quite some time now – at least amongst businesses with a reasonable online ambition. Content is the lifeblood of SEO, engagement, brand awareness, thought leadership and ultimately lead generation. So, while “Content is King” might not be the latest scoop; it doesn’t necessarily mean that every SMB has deployed an effective content strategy.

And by effective, I mean a strategy that delivers a positive, measurable ROI.

Since 2011, we’ve been providing SMBs with an effective way to curate content as part of their overall content strategy.  As our user-base has grown, we have fielded several surveys to assess the value of curation, and to understand what the next, major need would be as far as content marketing is concerned.

As we suspected, SMBs who include curation in their content marketing report a positive ROI. We also understand that concrete return on investment is the overarching objective for SMBs. While content is still king, it also needs to fill the treasury! It’s ROI or RIP.

In order to deliver ROI, content marketing for SMBs needs to be lean.

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Measuring content curation: Introducing new Analytics

In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, “If you can’t measure it, you can’t improve it.”
Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within We’ve taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.
The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.

Read More Secret Santa: 4 New Templates!

Happy holidays, Scoopiteers!

As you probably know, a few months ago we launched topic page templates in an effort to encourage personalization and of curated content. You have been experimenting with our first edition templates and making your topic pages look beautiful since then, and we want more!

Today, we’re excited to announce four more templates to be used on topic pages. And, that’s not all. One of them was designed by Scoopiteers Bang2Joom! Without further ado, here is your winning template, Fashion:

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