Content marketing automation explained {video}

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Only 30% of marketers consider their content marketing efforts to be effective.

To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your efforts on, which technique to start first, or which tool to purchase to support your needs.

Like Napoleon Bonaparte Emperor of the French would say, a good sketch is better than a long speech, so we decided to create a video to show you how we tackle the challenges most marketers go through in content marketing.

Content marketing automation explained



Introducing Content Director, the first intelligent content marketing automation software

The shifting need for technology to help marketers work smarter is the reason we built the new and improved Content Director.

On top of helping you manage the entire content marketing lifecycle and monitor the results, we added a layer of intelligence across our product to help you improve every step of the way and maximize your results.

Further, Content Director helps marketers save time and maximize the impact of their content. Content Director is packed with incredible features to help you:

  • Create better content. Do it faster.
  • Use predictive insights to generate more from your content investment.
  • Plan. Promote. Audit. All your content in one place.
  • Measure ROI from your content.

We will be hosting a keynote to present all the innovations and new features of Content Director next Tuesday, June 28 at 9am PST (12pm EST), but in the meantime here is a sneak peak of how content marketing automation will make you a better marketer.


Create better content. Do it faster.

Research what resonates with your audience: popular content on your keywords or keywords you should use based on actual content performance.screenshot: automating content discovery

Produce blog posts and newsletters 4-8x faster through advanced curation technology and CMS integration.



Use predictive insights to generate more from your content investment.

Be reminded what to do next with each and every post.

Get intelligent recommendations based on your content performance.

Implement them in a few clicks.

predictive insights intelligence


Plan. Promote. Audit. All your content in one place.

Let your smart calendar visualize your objectives and guide your content plan.

Publish, schedule and promote content to all your channels.

Centralize your content inventory to perform regular audits and get a much better understanding of your content assets.




Measure ROI from your content.

Take the guesswork out. Measure the performance of each and every piece of content.Post-Analytics-1

Now we don’t want to spoil all the good things, so you can learn more in the webinar replay of the keynote launch!

Want to create better content in less time? Get more results from your existing content? Find out how artificial intelligence is changing the content marketing game by providing marketers with actionable predictive insights to help them create better content that generates more traffic and leads!

Find out how to use the new Content Director to help you become a smarter marketer!

new Content Director demo CTA


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About the Author

Julie Gauthier
Julie was our Director of Marketing. Before joining the other side of the Force, Julie was a client of while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).
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