The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Mathieu Rouart


[New eBook] How To Boost Your Thought Leadership With Content

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.

Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.

Does that mean that content marketing and thought leadership are interchangeable concepts?

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[New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters

A company’s content is how that company exists online.

Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.

But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.

Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.

As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.

in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!

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