The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Mathieu Rouart

[New eBook] How To Boost Your Thought Leadership With Content

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.

Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.

Does that mean that content marketing and thought leadership are interchangeable concepts?

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[New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters

A company’s content is how that company exists online.

Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.

But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.

Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.

As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.

in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!

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What are the differences between the PLUS plan and the Enterprise version

For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences: Manage a private content space and collaborate as a team with Scoop.it […]

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What is the ROI of a knowledge sharing platform?

In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it. Therefore, shortly after posting that article, I realized the ROI of a knowledge sharing solution was also a key element […]

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What is sales enablement?

Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams be informed and prepared. This is how the term “sales enablement” was born. In a nutshell, sales enablement means improving […]

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Focusing on outbound marketing? Here’s why you need content

Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your readers’ pain points in a given moment. It’s about driving them to your website. But you also want to engage […]

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New features on Scoop.it Content Director!

Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing the impact of each single post. We consistently improve the platform to help marketers be more efficient on a daily […]

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3 reasons why you should include content marketing in your 2017 budget

Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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