Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.Read More
Articles by Anna Johansson
If you operate in a crowded industry, you may find it difficult to compete on price. As more players enter the niche, competitors continue to drop their prices in order to attract customers.
At some point, though, you have to consider whether this is even a valid strategy anymore. Shouldn’t value be the focus of differentiation?Read More
Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours. It’s a rewarding career path with plenty of growth potential and exciting opportunities. But if there’s one thing that will prevent you from being successful, it’s distractions.Read More
For better or worse, content marketing and SEO are inextricably linked. If you’re going to operate in content marketing, you have to grasp its relationship to SEO and how the former affects the latter (and vice versa).
Although your primary focus should stay on building your brand through thoughtful content strategies that satisfy search engines and engage the ideal human audience, you’ll find a darker underbelly to the industry. If your brand becomes sufficiently successful, you may experience the ill-effects firsthand.Read More
When people think about art, their minds tend to circle around things like painting, drawing, sculpting, or photography. But writing is just as much a creative art form. And as a content writer, you have to make sure your creative juices are constantly flowing.
Is Creativity Really That Elusive?
As a content writer, your livelihood depends on your ability to capture creativity and turn it into well-crafted sentences that satisfy your clients and motivate your readers to action. And with all of the pressure to constantly produce content, creativity can seem rather elusive at times. But is this just a figment of our imaginations?
As the business world evolves, so does the need for brands to adapt their customer-facing strategies. If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism.
If your brand isn’t already participating in some form of activism, now’s the time to jump on board. And the only way to ensure success is through proper alignment with your content strategy.Read More
There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment.Read More
Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood…Read More
Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what…Read More
When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018…Read More
Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the…Read More
Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are…Read More
Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog…Read More
Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes…Read More
On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…Read More
In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There…Read More
It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are…Read More
Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are…Read More
You may think that eBooks are done. The marketplace is totally saturated and it’s almost impossible to find a topic that hasn’t been covered. However, this isn’t the case. What you really need to do…Read More
In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these…Read More
Infographics are red hot. If you want to develop better content for your brand, you need to be devoting some of your resources towards infographic creation. But what are you supposed to do if you…Read More
It’s not always easy to create a piece of content that reflects well on your brand and resonates with your target audience. So when you’re able to create content like this, you want to make…Read More
It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you…Read More
Nobody likes a tease in real life, but it can be quite powerful in the world of digital marketing. By teasing content, you can ignite curiosity and draw people in who otherwise wouldn’t give your…Read More
In the past, many marketers made key decisions based on intuition or a small sample size of information. Over the past few years, this has slowly changed. Thanks to an influx of analytics tools, it’s…Read More
Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then…Read More
Consistently developing high quality content can be expensive if you aren’t careful, which is why many businesses are turning to freelance writers as a cost-effective solution. But hiring independent contractors to handle your content needs…Read More
The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write…Read More
Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get…Read More
So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that…Read More