When people think about art, their minds tend to circle around things like painting, drawing, sculpting, or photography. But writing is just as much a creative art form. And as a content writer, you have to make sure your creative juices are constantly flowing.

Is Creativity Really That Elusive?
As a content writer, your livelihood depends on your ability to capture creativity and turn it into well-crafted sentences that satisfy your clients and motivate your readers to action. And with all of the pressure to constantly produce content, creativity can seem rather elusive at times. But is this just a figment of our imaginations?

As the business world evolves, so does the need for brands to adapt their customer-facing strategies. If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism.

If your brand isn’t already participating in some form of activism, now’s the time to jump on board. And the only way to ensure success is through proper alignment with your content strategy.

Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood by non-experts, while copywriters focus on producing taglines and advertising material, and content writers produce blog posts and other marketing collateral. […]

Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what they believe to be good strategies. As simple as it sounds, the solution to your content marketing woes is to […]

When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer might surprise you. 4 reasons print still has value The internet has permanently altered marketing. And […]

Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the perfect time to dig in and do a little discovery. Pricing, psychology, and authority “For many business leaders, pricing is […]

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership? Increase blog engagement in 5 easy steps Blog engagement […]

Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog to be sustainable, it must offer something in return. In other words, it must be successful. The only question is, […]

Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes your total website traffic to spike. But do you know how to respond if it actually happens? Got viral content? […]

In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There are lots of myths and misconceptions on this topic. If you want to create crisp reader personas that actually allow […]

It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are many different formats, video reviews consistently deliver high returns. Video reviews consistently deliver high returns. @Number1AnnaJo Click To Tweet Understanding […]

Nobody likes a tease in real life, but it can be quite powerful in the world of digital marketing. By teasing content, you can ignite curiosity and draw people in who otherwise wouldn’t give your content a second look. It’s a powerful technique that today’s leading content marketers are using with tremendous results – and […]

In the past, many marketers made key decisions based on intuition or a small sample size of information. Over the past few years, this has slowly changed. Thanks to an influx of analytics tools, it’s now possible for marketers to invest in technical analysis and make more educated decisions that drive better results. The value […]

Consistently developing high quality content can be expensive if you aren’t careful, which is why many businesses are turning to freelance writers as a cost-effective solution. But hiring independent contractors to handle your content needs doesn’t come without issues. Namely, you have to deal with a dispersed team of remote writers. This makes it challenging […]

The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write the content is too much for most to handle. Couple that with the demands of driving traffic back to the […]