Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
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Remember the last time you received an email that felt like it was written just for you? Maybe it addressed you with your first name, popped up surprisingly on your birthday with a few fantastic offers, or even recommended you something which was just the right fit for you. Didn’t it make you feel absolutely special?
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Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction.
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This month we are offering new features available to Scoop.it Plus and Enterprise users: the ability to further customize your templates and send your newsletters directly from Scoop.it, all in a few clicks to optimize your time and engagement!
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What are the best ways to make a good impression with a new contact?
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Whether you are in the early stages of setting up a newsletter or you already have a well-established newsletter, the question arises or will quickly arise: how to increase efficiency?
Or in other words, how to create a visually engaging newsletter with quality content while optimizing creation time?
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Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it.
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Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.
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Attention comes at a premium these days. It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily.
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The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.
How it started: Plain text emails
How is it going: More advanced emails with imagery, dynamic content blocks, and much more…
To learn more about how emails are set to change in the coming years, read on…
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Email marketing is an invaluable tool for companies trying to improve their relationship with customers and increase traffic to their website. However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising.
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Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.
Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.
If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.
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Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.
The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.
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The bounce rate is a universal problem for all email marketers. It is the percent of email addresses that fail to receive your message as it is returned from the recipient’s mail server.
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When it comes to email marketing, using images is of paramount importance. Of course, you can curate the perfect content for your subscribers with the help of tools such as Scoop.it, but what if the visuals fail to leave an impact on their minds?
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B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them.
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If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.
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Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.
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Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.
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Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has…
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Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences.
For marketers trying to get it right, sometimes designing emails might seem daunting, especially when you’re not a designer. Thankfully, many email clients have templates to minimize your design woes. Still, because some can boast of over 500 templates, it gets complicated all over again.
Don’t worry. In this post you’ll find four tips to stop you from worrying about your email newsletter design ever again.
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We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that…
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When a subscriber signs up to join your email list, you may be tempted to simply add their name to their database and send them the next scheduled email. But have you considered welcome emails?…
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Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.
Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were…
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Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizeable impact…
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The best email marketer is the data-driven email marketer. Actually, you could say the same thing about all forms of digital marketing. Email marketing affords you the ultimate opportunity to collect data and apply insights…
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What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to…
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