These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.
Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.
My talk was thus on how to relieve that stress by using content curation – which in itself is not easy but can become much easier with the appropriate tools or combination of tools.
The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well.