Numbers are everything!
Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers.
Your followers count on social media platforms says a lot about your brand.
Numbers are everything!
As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.Read More
Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?Read More
Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there.Read More
Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.Read More
Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.Read More
Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.Read More
Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.Read More
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…Read More
Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”Read More
If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.Read More
Think about this paradox:
C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make.
At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their attention is needed in dozens of interactions daily. First Round Review reported that 70% of a typical CEO’s schedule is sub-optimal—usually spent in meetings and emails.
If you’re in charge of your company’s marketing and/or communication, it means your messages may not be reaching your executives. They’re the essential decision makers, so the delay on their end makes you miss your deadlines.Read More
We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade.
Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited.Read More
You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board.
Some of the biggest challenges that come with content curation include questions like:
How can I find the right content to curate?
What should be my content curation strategy?
Can I curate content without spending too much of my time?
We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t.
Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share?Read More
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all?
When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. After several hours of hard work to put an article out into the world, this feels like a wasted opportunity.
So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. After all, it’s not your content, so why would you turn your audience’s attention to it instead of your own content?Read More
If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.
It can help turn your employees into your biggest advocates and your sales representatives into top sellers.Read More
With standard content marketing, you share tips, guidelines, templates, checklists, and other resources to help your audience achieve a certain goal or solve a problem at hand.
By adding thought leadership, you add your own voice, experience, and values. You add something that no one else could copy or replicate successfully.
Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.
Does that mean that content marketing and thought leadership are interchangeable concepts?
Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.
Not quite. However, they feed into each other. Smart marketers and business owners infuse thought leadership into content marketing to carve out a unique, memorable position in the market for their company.Read More
Meta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too.
One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation.
It’s incredibly important to share quality third-party content to your followers in order to keep them interested in you, grow your followership, and remain a valuable source of information. Anyone could share content about themselves, but finding quality content that’s relevant to your target audience on a frequent and consistent basis can be extremely challenging.
“For me, this was the biggest challenge to running [an employee advocacy program],” said Kristen O’Neill, Corporate Social Media Manager for TransUnion in a webinar. “[It requires] constantly populating a platform with fresh content that’s going to be relevant to our many users.”
An employee advocacy program is a huge advantage to your social media strategy. People trust messages coming from your employees more than they trust messages coming from your brand. In fact, according to the MSLGroup, messages shared by employees are reshared 24x more frequently than those same messages coming from a brand account.Read More
A company’s content is how that company exists online.
Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.
But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.
Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.
As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.
in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!Read More
If you’ve been reading this blog for a while, you’re no stranger to content curation. It’s the core of the content here and you’ve probably already discovered content curation mistakes you should avoid, how to make your content curation a success, and other helpful tips for businesses.
For e-commerce store owners, they already have a lot on their plates. There’s marketing, e-commerce SEO, inventory, audits, and many other aspects of running their business. Fortunately, content curation doesn’t have to be as demanding as other facets of running your store, but more on that later.
If you’re practicing content curation already following the tips found here, kudos to you. You may even have found some applications for e-commerce sites too! But for others who feel it applies only to tech companies, let’s change that, shall we?Read More
When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?
Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.
At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.Read More
If you operate in a crowded industry, you may find it difficult to compete on price. As more players enter the niche, competitors continue to drop their prices in order to attract customers.
At some point, though, you have to consider whether this is even a valid strategy anymore. Shouldn’t value be the focus of differentiation?Read More
Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. You can use it to research and fuel your own content creation efforts, while simultaneously keeping your audience up-to-date and informed on topics related to your industry, as covered by others.Read More
Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point.
The benefits of content curation are endless. Curated content takes less time to generate and publish. It builds trust and authority. It engages your audience. It connects you with influencers and big names in your industry.
And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road.
We’ve always been proponents of strategic content curation. With strategy in mind, you can set and accomplish huge goals as a business, such as establishing partnerships, breaking into new markets, hitting revenue milestones, and more.
By focusing on the right topics at the right time, you can provide real value to your ideal audience.Read More
It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most.Read More
Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social…Read More
Though being an influencer looks easy and glamorous from the outside, those of us on the inside know it is anything but. Building an audience and putting out great content that people respond to takes a lot of hard work, experimentation, and trial and error. Coming up with original content on a daily basis is no small task. Yet no matter what industry you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you want to see your fan base grow.Read More
When marketing and sales work together in close alignment, they can help companies close 38% more deals.
Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth.
Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools.Read More
These days, it seems like you can find anything on the Internet. It’s true and there’s even a statistic that around 30% of all content on the web is duplicate.
Content repurposing is not something new to marketers, but they constantly look for different ways how to introduce existing content from a fresh perspective.
Why Repurpose Content?
Content is the modern currency. The more value it brings, the more you can benefit from it. Repurposing content can help your business grow without having to rack your brains over creating fresh content every day.
If you own your business for several years, you may have tons of content already that you can re-purpose, expand or turn it into a new form of content, thus attracting new audiences.Read More