A Simple Content Strategy Plan for Solopreneurs and Startup Founders
Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.
Read MoreDeveloping the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.
Read MoreStartups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.
Read MoreContent marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.
Read MoreWhen you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…
Read MoreCreating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”
Read MoreIf you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.
Read MoreThink about this paradox:
C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make.
At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their attention is needed in dozens of interactions daily. First Round Review reported that 70% of a typical CEO’s schedule is sub-optimal—usually spent in meetings and emails.
If you’re in charge of your company’s marketing and/or communication, it means your messages may not be reaching your executives. They’re the essential decision makers, so the delay on their end makes you miss your deadlines.
Read MoreWe’ve witnessed a massive shift in the way teaching and learning takes place in the last decade.
Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited.
Read MoreYou already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board.
Some of the biggest challenges that come with content curation include questions like:
How can I find the right content to curate?
What should be my content curation strategy?
Can I curate content without spending too much of my time?
We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t.
Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share?
Read MoreWith standard content marketing, you share tips, guidelines, templates, checklists, and other resources to help your audience achieve a certain goal or solve a problem at hand.
By adding thought leadership, you add your own voice, experience, and values. You add something that no one else could copy or replicate successfully.
Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.
Does that mean that content marketing and thought leadership are interchangeable concepts?
Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.
Not quite. However, they feed into each other. Smart marketers and business owners infuse thought leadership into content marketing to carve out a unique, memorable position in the market for their company.
Read MoreMeta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too.
One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation.
It’s incredibly important to share quality third-party content to your followers in order to keep them interested in you, grow your followership, and remain a valuable source of information. Anyone could share content about themselves, but finding quality content that’s relevant to your target audience on a frequent and consistent basis can be extremely challenging.
“For me, this was the biggest challenge to running [an employee advocacy program],” said Kristen O’Neill, Corporate Social Media Manager for TransUnion in a webinar. “[It requires] constantly populating a platform with fresh content that’s going to be relevant to our many users.”
An employee advocacy program is a huge advantage to your social media strategy. People trust messages coming from your employees more than they trust messages coming from your brand. In fact, according to the MSLGroup, messages shared by employees are reshared 24x more frequently than those same messages coming from a brand account.
Read MoreA company’s content is how that company exists online.
Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.
But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.
Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.
As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.
in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!
Read MoreIf you’ve been reading this blog for a while, you’re no stranger to content curation. It’s the core of the content here and you’ve probably already discovered content curation mistakes you should avoid, how to make your content curation a success, and other helpful tips for businesses.
For e-commerce store owners, they already have a lot on their plates. There’s marketing, e-commerce SEO, inventory, audits, and many other aspects of running their business. Fortunately, content curation doesn’t have to be as demanding as other facets of running your store, but more on that later.
If you’re practicing content curation already following the tips found here, kudos to you. You may even have found some applications for e-commerce sites too! But for others who feel it applies only to tech companies, let’s change that, shall we?
Read MoreWhen you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?
Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.
At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.
Read MoreIf you operate in a crowded industry, you may find it difficult to compete on price. As more players enter the niche, competitors continue to drop their prices in order to attract customers.
At some point, though, you have to consider whether this is even a valid strategy anymore. Shouldn’t value be the focus of differentiation?
Read MoreCurated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. You can use it to research and fuel your own content creation efforts, while simultaneously keeping your audience up-to-date and informed on topics related to your industry, as covered by others.
Read MoreContent curation has been a powerful tool in a smart marketer’s toolkit for years at this point.
The benefits of content curation are endless. Curated content takes less time to generate and publish. It builds trust and authority. It engages your audience. It connects you with influencers and big names in your industry.
And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road.
We’ve always been proponents of strategic content curation. With strategy in mind, you can set and accomplish huge goals as a business, such as establishing partnerships, breaking into new markets, hitting revenue milestones, and more.
By focusing on the right topics at the right time, you can provide real value to your ideal audience.
Read MoreIt is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most.
Read MoreContent curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social…
Read MoreThough being an influencer looks easy and glamorous from the outside, those of us on the inside know it is anything but. Building an audience and putting out great content that people respond to takes a lot of hard work, experimentation, and trial and error. Coming up with original content on a daily basis is no small task. Yet no matter what industry you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you want to see your fan base grow.
Read MoreWhen marketing and sales work together in close alignment, they can help companies close 38% more deals.
Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth.
Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools.
Read MoreThese days, it seems like you can find anything on the Internet. It’s true and there’s even a statistic that around 30% of all content on the web is duplicate.
Content repurposing is not something new to marketers, but they constantly look for different ways how to introduce existing content from a fresh perspective.
Why Repurpose Content?
Content is the modern currency. The more value it brings, the more you can benefit from it. Repurposing content can help your business grow without having to rack your brains over creating fresh content every day.
If you own your business for several years, you may have tons of content already that you can re-purpose, expand or turn it into a new form of content, thus attracting new audiences.
Read MoreContent curation is the engine behind every successful brand. Regardless of your specialization, your projects and ideas can grow in size and complexity thanks to a constant influx of content.
For getting new content, social media is the undisputed best source. Unlimited time and space for conversation create content that is later a viable part in a campaign.
Almost every big brand gets at least a part of their content from social media. Therefore, we can say it’s surely effective in both content curation and content marketing.
In this article, we’ve decided to dive into the details of social media as a platform for new content creation.
Read MoreIf you’re like most content marketers, you’re dealing with consistent pressures and demands of the industry. If you fail to keep up, you can’t see results. Because…
An estimated 50% of all content is going completely unused. Evergreen, high-quality content has never been more paramount to the content strategy success, and you can’t afford any time to waste on content that won’t bring you ROI.
Ranking in search to get in front of your target audience takes time. Only 22% of pages that rank in the top 10 results were created in the last year.
The need to have an omni-channel strategy is at its peak. Even though it requires more time and planning than single-channel content, businesses who adopt it achieve 91% greater year-over-year customer retention rates.
Remember: people aren’t searching for content. No one wakes up and wants to watch a webinar or read a whitepaper. Instead, they are searching for solutions and answers. If you’re the one providing answers, you can win them over and turn them into loyal, returning readers and visitors.
Read MoreIt’s often a challenge to dive into content marketing head first.
It costs you money and time. You can’t see results quickly. And on top of that, if you’re going in the wrong direction, it might take you months until you realize it.
To make content marketing work for the organization—meaning, to make it sell and bring positive return on investment—companies fall into the trap of only talking about themselves.
While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. In other words, they have to rely on you first.
Read MoreWant to grow your brand, increase fans, and start selling more?
Then you need to follow the marketing trends that guide the way people do business online.
And today’s biggest market trend? Social media.
There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.
That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?
Glad you asked.
Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.
Let’s jump in!
Read MoreThe demand for companies to create quality content is at an all-time high—and it’s no surprise.
The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.
In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.
Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:
Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information
On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.
Still haven’t started your business blogging efforts? No idea how or where to start? You’re in the right place. Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as…
Read More“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content…
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