The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.
He makes a point that it’s been extremely hard for most social networks – with the notable exception of LinkedIn with its influencer program – to add value by curating its users’ best content.
I wonder whether that’s actually such a big deal.Read More
In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.
In our last #leancontent meetup, UserVoice’s Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:
1. Why Content?
2. What Type of Content Should I Create?
3. How Should I Distribute my Content?
4. How do I Reap the Benefits of Content?
5. What Tips Can You Provide for Content Creation?
Check out the writeup to find out the answers!
See on leancontent.itRead More
Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.
Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.
It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre? If you want to rock it and make sure each and every tweet is the best it can possibly be, take these 6 tips into consideration the next time you sit down to write the perfect tweet.
These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…
- Leverage SlideShare presentations to share your vision
- Guest post to distribute your ideas
- Answer Quora questions that relate to your field
- Curate content relevant to your expertise
See on www.slideshare.netRead More
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies.Read More
“If the future of search is likely to be social, the future of social is likely to involve more search.”
This is a post I wrote for Fast Company on the conflicting tension I immediately saw following the launch of Graph Search by Facebook. Facebook’s new search tool will either have to remain private, resulting in limited, biased content, or make private data accessible to search.
See on www.fastcompany.comRead More
“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.” – Marc Rougier, Co-Founder, Scoop.it
From Daily Edventures:
Educators often see the Internet as a double-edged sword. While the Web provides nearly limitless information on any given topic, that information is often unfiltered, unedited and unfocused. That’s where Marc Rougier and his company, Scoop.it, come in. While their tools were originally created to help marketers and entrepreneurs increase their online visibility, the company quickly discovered that teachers and students found the curation tool invaluable.
“Since the explosion of Web 2.0,” Rougier says, “we live in a world of information overload: everyone has become a producer of information.” This abundance of information, according to Rougier, has generated a double problem: “If everyone can speak, to whom should I listen?” (a problem of qualification of information — extracting the signal from the noise), and “If everyone can speak, how can I get heard?” (a problem of acquiring visibility, reputation, and a voice).
Here, the mission is to get students aware of the importance of information management — to let them really touch, first hand, the challenge of qualification and organization of data – whatever their subject of study. We live in a world of information abundance and (almost) information democracy. Yet, if we are not prepared for it, we can be force-fed by a very small amount of data (a unique video seen a billion times…) and even by false information, and let a vast amount of valuable data be wasted. Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.
See on dailyedventures.comRead More
2012 was quite the year for social media blunders. From American Apparrel offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” to #McDStories to the worst hijacked hashtags, some brands proved that they need more than a few tips.
It’s time to be frank. Here are 7 ways to make yourself look terrible on social media. (Pro tip: you’re not supposed to do them.)
See on www.businessinsider.comRead More
Erin Griffith analyzes how the use of authorships combined with Google+ is now impacting Google search results.
This change is not new but, as she puts it, it is significant: “Google was always about the algorithm, not curation, certainly not curation through something as, well, human as a social network. The emphasis before was about what was on the page not who wrote it.”
While she focuses on the new importance of authorship given by Google, what’s happening is actually a mix of a couple of things which are in my opinion equally good:
- Social results
#1 means that an identified, reputable author will prevail; #2 is part of the social signal that Google uses more and more to rank results and that builds on curators’ activity.
Bottom line is that – as I predicted a while ago – the age of low-quality content cheaply produced by random anonymous writers in content farms for pure SEO purposes is over. By combining a measure of the author’s influence as well as taking into account curators’ appetite for a piece of content, Google is bringing quality back in the game. Which is good for authors, curators and… readers.
See on pandodaily.comRead More
Five years ago, SEO was all the buzz. Today, it has shifted to “content marketing,” which aims to create stories humans want to read and engage with. – The above chart is a good summary of this trend.
Shane Snow makes a good summary on Mashable of the trends impacting SEO these days. We moved from a machiavellian approach to game Google to influence-based content marketing because social media changed the game as others have observed before.
The success of Social Content Curation is a good example of that trend: human sharing and curating content beat the system and become such an important trend that Google had not only to change their algorithms but also start a social network just because of that.
See on mashable.comRead More
This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.
At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”
Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing:
1. Pick Quantity over Quality
2. The Hidden Power of Images
3. Copy and Steal
4. Help 1 other person with each piece of content.
5. Show your passion and culture
Read more on leancontentmarketing.tumblr.comRead More
1. Why does Content Curation matter for marketers?
2. 7 Best practices for Content Curation
3. And great examples of NPO’s effectively using Content Curation.
Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.Read More
The recent deal between Flipboard and the New York times clearly sets a precedent. Some hate it, some support it. I think that beyond its legitimacy we should think about what this means for the future of digital news publishing and put that in perspective by comparing it with what the music industry did.Read More
How to create brand engagement with new audiences using content curation and the right editorial approach: the case of Intel IQ
Pretty interesting analysis of Intel IQ’s initiative and how it can be generalized to other types of smaller busiensses. Good summary of what Content Curation can bring to a Content Marketing Strategy. See on blog.atomicreach.comRead More
“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.” writes Michelle Fitzgerald, the founder of Get Scrappy.Read More
A Great Piece by Beth Kanter on the benefits of Content Curation for NPO’s – but which take-aways apply to many organizations or independent professionals: when tightly-budgeted NPO’s embrace a practice as a group, you can bet they’re not wasting their scarce resources and are looking at efficient, human and smart ways to promote their causes.Read More
Great recap on the correlation between SEO & Content Curation by Blogger & Entrepreneur Neil Patel.
A good starting point if you’re interested in the Search Rankings benefits of Content Curation as part of a Content Marketing Strategy.Read More
Yes, curation wouldn’t exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket. But, he goes on, there are interesting questions – and perhaps more even more interesting answers – that highlights the value of Curation.Read More
This is a podcast Guillaume, our CEO & Co-Founder, recorded on Content Curation for Spark Tech Talk together with Oliver Hsiang from Stumble Upon and Gary Griffiths from Trap.it.Read More
This is a great post by Raymond Morin on how Social Influence and Curation are tightly interconnected. “The key to influence is based primarily on the quality and relevance of the content offered“, he writes, “Only by adding value to the maelstrom of content on the Web can a blogger reveal themselves as an influence […]Read More
Sharon Hurley Hall wrote another piece on Scoop.it, this time giving great tips on how to drive traffic to your Web site using Scoop.it. As she puts it: “Curating content increases your authority, but it’s also a great way to drive traffic to your site.” The tips she gives are very useful and join some […]Read More
This is a great interview of David Carr, the well-known columnist at the New York Times where he publishes “The Media Equation” on the future of Media and Journalism. It was suggested to me by Serge van Oudenhove: thanks!Read More
I’ve been asked on Quora to answer this question and I felt it was worth detailing. Social Media provides us with great ways to measure success – whether at the individual or the business level – as well as actionnable items. And Social Curation has an important role to play.Read More
This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. Building Thought Leadership through Content Curation View more presentations from Corinne […]Read More