Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine.
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When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything.
You can see the first scenario quite often, and it’s no surprise.
Content curation feels like a simple thing to do—you find the content you like, you share it along with your thoughts on it, and you move on. Your content calendar is full and your boss is happy. But this approach means you’re investing your time into something you can’t quite measure the results of.
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Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on.And while we urge you to do more curation this year, we want you to…
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I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on…
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“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year,…
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Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my…
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Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from…
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You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors…
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There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content.
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You know how “a picture is both a thousand words”, right?Well, sometimes just showing an example is the best way to illustrate an idea.In that spirit, it seemed about time for a round up of…
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When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when…
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Many, many things happened in 2016. Jimmy Butler broke Michael Jordan‘s Chicago Bulls record for points in a half on January 3rd. We certified the world’s largest ever blue star sapphire at 1404.49 carats on January 4…
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume…
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Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece…
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Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to creat
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By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing […]
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Marketing automation and content marketing: 5 steps to success. These five steps help take the mystery out of one of digital marketing’s mos
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What if you end up spending more money on it than it’s worth?
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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…
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Confused on which tools to use, or how much automation to turn “on” in your content marketing? There’s a fine line. Read our guide!
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AI isn’t going to replace marketers and marketing teams, it’s going to make them more efficient. It isn’t going to replace human intelligence, it’s going to add to it through uncovering new insights.
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It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
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What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to…
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This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.
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A lot of people turn to curation to help with their content creation workload. But that’s not the only thing content…
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Looking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more quality content at scale, yet…
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Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting…
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Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after…
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Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
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Why you exist is not your product. Your WHY is the problem your product solves.
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