Getting started with Content Marketing – Hubspot &’s complete guide

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To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality.

Since 90% of all the data in the world has been generated over the last two years, search engines had to find a better way of identifying quality and relevant content that genuinely addressed users’ needs.

Content marketing became key to successfully cutting through that noise on the internet and getting found online by your future prospects and customers. Thus, making sure your content efforts are a well-oiled machine is critical.

And most got that first part: 70% of marketers have created more content in 2015 than in 2014 (Source: Content Marketing Institute). But is cutting through the noise the only reason why marketers invest more and more in content marketing?

The un-beatable benefits of Content Marketing.

“Content marketing is the only marketing left” – Seth Godin.

Compared with traditional advertising, content brings an incredible number of benefits:

Ok, that sounds almost too good to be true. Then why don’t we hear Red Bull stories every day?

Because getting started with content marketing might be even more difficult than sustaining a content strategy: which format to prioritize, how to become better at writing performing blog posts and eBooks, invest in freelance writers or hire content marketers, how to increase efficiency and SEO rankings, etc. are all legitimate questions you can find one answer and it’s opposite in two different blog posts.

Getting started with Content Marketing: where to start and how to sustain.

To help you in, we’ve teamed up with “la crème de la crème”, Hubspot – top experts in Inbound Marketing – to bring you this eBook.

We’re offering you a complete guide to starting content marketing from the ground up; from the tips and tools to getting started, to increasing speed and efficiency, you’ll learn how to create and scale your content marketing efforts like a pro.

In this ebook, you’ll learn how to:

  • Inspire your employees to create content
  • Get past writer’s block and find your rhythm
  • Increase speed, ease, and efficiency of content creation
  • How to create a culture of content in your organization
  • Refining your content creation process
  • Much more about scaling content marketing for lead-gen

Of course, it’s free. So don’t wait and download your copy here!

getting started with content marketing - the complete guide

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About the Author

Julie Gauthier
Julie was our Director of Marketing. Before joining the other side of the Force, Julie was a client of while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).
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