90% of all the data in the world has been generated over the last two years. Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condemned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”. The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page.
Content Curation can help you improve SEO, and more!
Just because you have to publish great content doesn’t mean you have to create all of it. As Jason Miller, Senior Content Marketing Manager at LinkedIn, puts it, “content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.” So we created an eBook. A very practical eBook to show you that if you want to improve SEO and if you ever want to appear on the first page of any search engine, you have to create high value content. On a regular basis. That eBook goes even further: we show you how content curation can help you in that marathon effort. And we give you 15 practical tips on how you can leverage content curation in your marketing mix in order to improve SEO, increase traffic and generate more leads. So don’t wait and improve your SEO today! Click here to download your free copy.