If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.Read More
Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.Read More
Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.Read More
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?Read More
Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.Read More
The more information is circulated around us, the more anxious we get. We want to cover it all but simply can’t do that. That’s why various digests, guides, abstracts, tops, and other compilations are so popular. All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users.Read More
Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To make your campaigns relevant to meet your audience’s ever-changing needs, invigorate them with the right mix of visuals and text.Read More
When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business.Read More
Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique content.Read More
Attention comes at a premium these days. It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily.Read More
The sudden outbreak of Covid-19 has shaken the entire world severely, forcing the global shutdown of several activities. And educational activities are no exception. The centuries-old traditional classroom-based education industry witnessed a paradigm shift, and online learning became the new normal overnight. Many academic institutions and training centers that were earlier reluctant to change their traditional approach of imparting learning had no option other than transitioning entirely to online platforms. Though the novel coronavirus brought new challenges for educators, it has opened new avenues for eLearning and online teaching.Read More
The world is functioning very differently now. Most of our communications have gone online. For this method to be effective, visual communication design needs to be a priority.Read More
The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.
How it started: Plain text emails
How is it going: More advanced emails with imagery, dynamic content blocks, and much more…
To learn more about how emails are set to change in the coming years, read on…Read More
Carole Baskin, founder of Big Cat Rescue, shares how Scoop.it helps them share valuable content with their audiences.Read More
It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following.Read More
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.Read More
You know content is important to your brand. You invest a considerable amount of time, money, and creative energy into developing content. Yet you get very little return on that investment. What gives?Read More
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?Read More
Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it is essential to do so.Read More
Email marketing is an invaluable tool for companies trying to improve their relationship with customers and increase traffic to their website. However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising.Read More
Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.
Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.
If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.Read More
Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.
The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.Read More
To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences.Read More
Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.Read More
In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
When it comes to social media marketing, many people take a set and forget their approach. They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want.Read More
The bounce rate is a universal problem for all email marketers. It is the percent of email addresses that fail to receive your message as it is returned from the recipient’s mail server.Read More
If you are running a profitable business in the twenty-first century, you probably have a social media presence.
Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.
And that’s where social media content ideas come in handy.Read More
In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media.Read More
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.Read More