Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.Read More
Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in.Read More
Your online reputation precedes you. Before you even get to speak to your readers, prospects, or customers directly, they’re influenced by so many platforms you don’t own and can’t control. From online review websites and…Read More
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…Read More
In our day and age, the currency is attention. The one with the most attention can profit from it significantly. TikTok being a prime example, with young people getting so much attention to their names that it is life-changing.Read More
What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves…
…or is there a painful silence?
Content can make us smile. It can make us think. It can teach us something we didn’t already know.
But from a business perspective, one purpose stands head and shoulders above the rest: making money.
Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic.Read More
Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference.Read More
We always talk about how beneficial it is for businesses of all sizes to publish content that helps their audience and their customers, including both created and curated content.Read More
Creating online courses doesn’t need to be a stressful, time-consuming process. Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). When these practices are combined, curated microlearning content offers your audience exactly what they need, in a process that is quick and efficient for both the designer and the learners themselves. Curious to know more? Let’s dive deeper into these two topics.Read More
As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. Impressed with these figures?
In this post we have curated common email examples for nearly every stage of the ecommerce process that you get inspiration from.Read More
Are you seeing results from your social media activities? Or is it just another thing to worry about on your already full plate as a marketer?
If your answer is closer to the second option, you’re missing out on the benefits of an engaged community on social media. Unlike some other platforms, social media is ideal for a two-way communication with people who support and buy from your brand.Read More
Curating on mobile: the key to content curation consistency
One of the biggest challenges of content curation is staying consistent with it.
Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.
This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. Consistency is key.Read More
You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board.
But curated content is only useful if you can navigate your way through it.
Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe? Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document?Read More
Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. This is exactly why content is worth optimizing.Read More
Industry trends on your website: the why, what, and how
It’s no secret: we love content curation around here.
We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content.
From curated social posts and newsletters to fully fledged content hubs, you can support almost any marketing goal with content curation. Another excellent way to reap all the content curation benefits is the integration of industry trends and news to your website.Read More
How to create an engaging newsletter: Easy steps to get started
There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.
Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.
According to the report from Emarsys, 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Email is a valuable tool across the whole customer journey.Read More
If your job is to grow the reach and impact of your nonprofit, chances are you’re already stretched quite thin.
From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content that’s relevant and timely.
Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we care about the most in our communities.Read More
If you’re in charge of your company’s communications, you have a lot on your plate at all times.
You’re handling media relationships, working with your social media team, and monitoring news about your company. You’re also making sure your communications are crisis-ready if needs be.
As we’ve already talked about, you can use content curation to make the job of your communications team significantly easier. With it, you can build a foundation that’s easy to use and allows you to work more efficiently.Read More
Content curation isn’t a new word in the content marketing world.
When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation.
We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.
But those aren’t the only roles that can benefit from content curation.
If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation.Read More
In 2020, there’s no longer any debate about the value of social media marketing. The only question is whether you’re going to be able to unlock that potential.
Effective social media marketing isn’t just about increasing your following on various platforms; it’s about attracting relevant audience members and getting them hooked on your content, as well as nurturing existing leads and customers for purchase readiness and improved lifetime customer value.Read More
Content marketing plays different roles at different stages in the customer journey, but there’s one role it needs to play at every stage in that journey—supporting your brand. At first glance, supporting your brand can sound like a frivolous pursuit. However, when you consider that 82% of customers always buy from a brand they’re emotionally connected to and 70% spend twice as much on those brands they connect with than those they don’t, a strong brand can make a big difference to your bottom line.Read More
The growth of each company depends on two essential groups: its employees and its customers.
More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come.
However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success.Read More
It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers.Read More
Do you have a process of monitoring trending topics and content online?
Or content from your competitors?
How about mentions of your own brand (or founders and executives)?
There’s no one single place to do this. You can use Google search and social media platforms (search, hashtags, and mentions), Google alerts, and more.
These are all useful, but you might end up spending a lot of time jumping between tools and spending more time gathering this content than doing something about it—and that’s not fun, especially if you repeat this day after day.Read More
Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals.
And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities. What do you do next?Read More
The way we feel about newsletters here at Scoop.it was never a secret.
Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+).
This dynamic will never end—platforms will always keep emerging and disappearing.Read More
Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. (Source CMI)
But, according to CSO Insights, only 32% of companies have a documented strategy to provide content for their salespeople. Why is this number so low? Because many organizations don’t understand why sales reps need content and what types of content to provide them to help them win more deals.Read More