6 Reasons Why Video Is The Future of Content Marketing

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Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.  

Social media platforms also fuel the growth of video content these days. Since they are designed to appeal to the audience with visual content, videos have become one of the most fitted formats for people to consume.  

Today, people watch online videos on a daily basis. Whether it’s for receiving current news or getting a lifehack or tutorial, videos are the faster option for learning something new. That’s why online videos account for more than 82% of internet traffic this year.

People just can’t get tired of watching videos all the time.

Why Should You Care About Video Content Marketing?

As marketers, looking for a better, effective content strategy is mandatory. With the right marketing strategy, brands can easily tap into the market and acquire customers right away.

The question is: how effective is a marketing strategy, and how can you create that

To put it into perspective, traditional content marketing used to be king back in the day. When social media wasn’t a thing before, having blog reviews was enough to actually bring customers. People used to spend time getting information through textual content.

However, as social media platforms became popular, internet users grew a tendency to consume more visual content than its counterpart. By visual content, that means videos are among the appealing content on the platform.

Here are some of the video statistics you should know.

  • People watch videos regularly, with over 78% of them watching the content weekly and 55% on a daily basis.
  • Video consumption has risen about 100% annually.
  • More than 86% of businesses use a video marketing strategy.
  • About 94% of marketers say videos have helped customers understand a product or service.

From this information, it’s pretty clear why marketers should begin investing in a video marketing strategy for their businesses.

Reasons Why Video Content Will Dominate the Digital Marketing Outlook in the Future

Besides the whooping statistics about marketing videos, using video content for promoting your business is truly effective. Here are some reasons for you to consider.

1. Grab attention faster

Videos are attractive. Compared to their content counterparts, videos have dominated every platform you name it today.

While images are still relevant today, they can’t deliver as many messages as videos can to the audience. Images are also limited in capacity, derailing them to compile as much information in one frame.

Videos, however, can contain more information and deliver it within a short time. They can squeeze a lot of information that would fit an article worth seven minutes reading— videos may only take 2 minutes or shorter to convey those messages.

That’s why many internet users tend to watch videos for faster and easier information. Besides, articles may sometimes overwhelm readers when the wording is too complicated. This obviously won’t happen to videos.

2. Incredibly versatile

Not everyone has access to specific platforms that are designed for presenting articles. Most of the platforms also require visitors to subscribe to continue reading the post. However, social networks don’t work that way. Everyone can check out visual content without the mandatory subscription.

Therefore, other than particular article mediums, you can’t easily find long-form written content on the world wide web.

Videos, for the most part, are everywhere. You can discover videos, whether in a short or long format, pretty easily. This makes video content highly versatile to use.

If you’re a marketer, you can cater videos for every marketing campaign, from email marketing, social media posts, customer support, landing pages, and more. With videos, you’re able to create incredibly engaging content to hook your audience. For example, using explainer videos in your landing pages can bring you more conversions than providing only  long-blocks of text.  

You can also make videos for every stage of your marketing funnel. Tutorial videos are another example of an excellent content format to entice your audience to move forward with their brand journey.

3. Raise brand awareness

Incorporating videos can increase awareness in a blink of an eye. Although it sounds exaggerated, it doesn’t at all.

Do you know that most trending content is a video format?

Regardless of which social platform it is, people have taken an interest in video content to speak about it every time. So, when a video has reached a broader audience, there’s a bigger chance of it being a hot topic of the day.

Therefore, having videos can increase your chance of being known regionally, if not globally. You’re able to reach out to more audiences with a single video you post on social media. That way, people will discover your brand-new business relatively quickly, allowing them to get to know you better.

4. Boost SEO score

Having a video will also help you get a greater SEO for your business page. Since videos are easy to share, once you post them on your social accounts, your videos aren’t entirely yours anymore.

People on the internet will have the ability to share the content with their closest ones. When more people share your videos, the more likely the content leaves traces on many different platforms. This is how your videos end up everywhere.

The fact is that more shares mean more traces. So, when the search engine tries to crawl your video, it’s already there. It fastens the process of indexing your content to show it to internet users.

As a result, people can discover your page pretty quickly. Even when they are just about typing the query, the search engine box will suggest a keyword to your content.  

5. Drive more engagement  

Unlike articles, videos don’t need a specific medium to access the entire content seamlessly. You can practically watch videos from everywhere. That’s why video sharing is just a piece of cake.

You’re able to share a video at your fingertips, and your friends won’t pretty much have any difficulty accessing the content.

Moreover, having online videos on social platforms like YouTube or Facebook allows you to interact with the audience directly. People can leave a comment, vote, and share the content right from their devices. These interactions help you increase engagement rates on your end.

People love engaging with compelling content like videos. As the content is easy to digest, they will be urged to have any interaction with it. At the end of the day, you need engagement to drive sales and improve your brand awareness. So, when a video is great for that purpose, why don’t you try creating it now?

6. Increase conversion rates

Last but not least, using a video marketing strategy will significantly improve your sales conversion rate. Since videos are highly engaging, most people will prefer consuming them to reading a plain article suggesting the same information.

Besides, you can make videos for different stages of your marketing funnel. If you need to work on raising awareness, tutorial videos are great for the TOFU strategy. On the other hand, if you want to nudge your audience down to your funnel, testimonial videos are a good option.

Every video content will work best to fit its purpose. That’s because every video is equipped with a call-to-action. It’s a phrase to prompt your audience to take action immediately. The action, however, will lead them straight to your consideration stage, where they can think about whether to continue with your brand.  

While written content marketing can also include a call-to-action, videos have a more powerful impact since viewers can listen and read the copy while the voice actor narrates it. In short, a call-to-action in videos can leave a greater influence on your audience, which makes your content strategy more potent.

Takeaway

Videos have been the go-to content for most people when searching for information. Not only do they offer a quick explanation, but they have a good visual and clear narration to help people understand messages better. That’s why more people these days opt to consume videos than other types of content formats.

If you’re a marketer, it’s time to strengthen your gear to produce high-quality video content for your campaign. Videos have attracted more audiences in the past few years, and are still going strong for the following years.  

Make sure to produce content that’s worth watching. After all, you’ll compete with other businesses in trying to dominate the market. Video content is a perfect arsenal for your campaign. So, what’s stopping you from making video content?

Now that you understand how powerful video content marketing is for your business, you may look at some essen{“type”:”block”,”srcClientIds”:[“70bb27d3-5464-46e9-aba8-82c92a49d1e2″],”srcRootClientId”:””}tial marketing videos that will help you improve your strategy.  

Let’s dive in.

8 Types of Video Content Every Business Needs to Create [INFOGRAPHIC]
Courtesy of: Breadnbeyond

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About the Author

Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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