The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences


Types of Content Each Member of Your Sales Team Should Be Curating

Types of Content Each Member of Your Sales Team Should Be Curating

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.

So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

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10 Types of Visual Content that can Enhance Your Marketing Campaigns

10 Types of Visual Content that can Enhance Your Marketing Campaigns

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.

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The 7 Types of Content That Dictate Your Online Reputation

The 7 Types of Content That Dictate Your Online Reputation

Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.

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Everything You Need for a Successful Content Collaboration Strategy

Everything you need for a successful content collaboration strategy

If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.

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How to Curate Content & Newsletters for Your Employee Advocates

How to curate content & newsletters for your employee advocates

Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.

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4 Content Creation and Curation Tips for E-Learning Course Creators

4 Content Creation and Curation Tips for E-Learning Course Creators

As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.

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The Ultimate Guide to level up your business with online reputation

When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.

But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.

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How the Right Content Curation Strategy Can Help Your Startup Grow

How the Right Content Curation Strategy Can Help Your Startup Grow

Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.

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Your “virtual” pocket guide to Email Accessibility

Your "virtual" pocket guide to Email Accessibility

Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.

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5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares

5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares

Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.

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How To Use Content Curation To Build a Loyal Audience

How to Use Content Curation to Build a Loyal Audience

Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”

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How to Legally and Ethically Curate Content

How to Legally and Ethically Curate Content

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.

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