Elynn Fish started her career in the corporate business world. Before the dominance of social media, she was part of a think tank building internal digital communications platforms. Fish was a pioneer in the social movement, helping companies increase their performance and ROI via content marketing and optimization of both internal and external digital communications.
Not even two years ago, Elynn realized that she had the knowledge and experience to start her own firm helping small businesses with their digital communications. With that, she started the Fish Firm, a consulting company that helps said businesses with strategic elements including content management, ROI measurement and analysis, and sales.
Elynn came across Scoop.it and content curation while following and experimenting with the latest trends in social media. Always on the brink of new digital strategies, Elynn was one of the first Beta testers of Scoop.it, using it with her very first clients.
Building a Business
It’s no secret that starting your own company isn’t an easy task. When Elynn Fish decided to leave the corporate world and start her own digital consulting business, she had just recently discovered curation and become a Beta tester of Scoop.it.
Elynn created pages on Scoop.it for her two very first clients. She used it to build digital magazines for each of these brands that she then integrated with their social networks. At first, she started by posting things from her clients websites and blogs, and then began expanding and finding supplemental content from other sources around the web to enhance her clients’ pages.
As she continued to experiment with her early clients, Elynn Fish was able to build a “powerful social media tool” for each of them. She explains that as the pages of her clients developed, they also became marketing resources for their audiences as well as future clients of the Fish Firm.
Not only did Elynn create meaningful digests for her clients to use for their content marketing efforts, but having them all in one place on Scoop.it helped her build her own personal portfolio and prove herself as a knowledgeable resource on curation and digital marketing to potential clients.
Step One: Becoming a Resource
Even though building this portfolio was helpful to Elynn, expanding her consulting business was even more difficult than usual, beacuse she was building a business based upon a concept that not many of her clients were even familiar with-digital marketing. In fact, as we previously mentioned, Elynn was still in the process of learning about curation herself! Luckily for her, and for her clients, content curation is not only a tool for marketing, but it’s also a tool for learning.
Most of Elynn’s clients hadn’t ever heard of curation before they began doing business with her. However, as she was using it throughout the process of building her business and establishing her early clients as resources in their fields, it wasn’t difficult to convince her new clients that she had the answers that they wanted. By continuing her learning process as well as that of her clients, Elynn was able to demonstrate her expertise and easily prove to her business prospects they would be able to demonstrate theirs as well.
Now, Elynn’s large client base has learned how to use curation not only for their digital marketing efforts but as a resource as well. By turning herself into a resource via curation, Elynn was able to demonstrate that this would be the case for her clients once they built their Scoop.it pages.
Essentially, Elynn Fish was able to use curation to do for herself exactly what she was able to do for potential clients; building an expertise and becoming a resource.
Step Two: Building a Community
Once Elynn is able to build a resource for her clients and their audiences, she can then take advantage of all the other perks that come along with establishing yourself as a business on Scoop.it.
Many of her clients use the content that they curate to enrich newsletters and other means of communication. More importantly, though, her clients have seen increased engagement with their audiences now that they have a home base for all of the content and insight that they’re sharing.
Thanks to The Fish Firm, these small businesses have also gained authority in their fields.In fact, one of Elynn’s clients was connected with a similar company across the country because of their shared use of Scoop.it. Now, the two companies have established a method of pooling their resources, working together, and building their own businesses online.
Every day, there seems to be another technology that’s supposed to make your life easier and your business better. We may be a little biased, but Elynn Fish is a prime example of how curation actually works to accomplish both of these things.
Have you used Scoop.it or curation to build your business? Let us know in the comments!